Optin Chat Review | OptinChat Demo + Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/25/optin-chat-review-optinchat-demo-bonus/

Optin Chat Review : Bonus

The following post was initially seen on Optin Chat Review : Bonus

Optin Chat is a revolutionary technology which lets you convert visitors into subscribers with an interactive, non-intrusive and an automated chat bot.

Growing your email list consistently is the biggest challenge. After vigorous testing by 7000+ Beta users, we can say that there is a solution to this problem. Presenting OptinChat – a unique chat style email optin conversion software proven to give Highest Optin Rate in the entire industry.

This software literally talks your visitors into handing over their emails. With OptinChat you can :

1. Have Unlimited OptinChat Campaigns for Unlimited Websites
2. Do A/B Testing
3. Do Email Validation
4. Do Phone Number Validation
5. Have a Custom Brand Logo
6. Get Daily Email Reports
7. Advanced Webhooks and Zapier Integration
8. All Autoresponders Integration
9. Export Leads to CSV

from WordPress https://reviewandbonuss.wordpress.com/2017/08/25/optin-chat-review-bonus/

How to Leverage Behavioral Data Across Your Company

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.

The complexity and management overhead of event tracking can rise quickly when every data-capturing tool your team adds requires developers to implement tracking code for every product. It is time consuming and can take up resources. And no big surprise, this can create friction between marketing and engineering. You definitely knew that… cue engineers and marketers nodding their head slowly…

Customer Data Management with Segment

Customer data management platforms are the right way to go for leveraging customer event data across your company. We’re going to focus on one we work with quite often, Segment.

Segment, which recently raised a $64m series C, solves the customer data management problem and then some.

Here’s how it works:

You install Segment tracking code once and they’ll collect all customer event data and integrate it with all the top applications and send the data to them accordingly. Segment captures data from every customer touch point and then sends your customer data to the tools where it can be used most effectively. Their goal is to take the step of adding and managing unique snippets with each new tool off the table.

Beyond the ease of adding new tools to your automation stack, all the bugs that can occur by constantly adding snippets and the contradictory data across tools is eliminated because everything flows through Segment.

This is a huge win for engineering and marketing teams. Engineering can focus on creating new products and experiences and marketing is free to work with all the different tools they need without bogging down engineering. Beyond that, experimenting with new tools is easier and more feasible. Cue engineering and marketing nodding happily…

Get the Data and Use It

Understanding customer behavior and triggering actions based on that behavior is the lifeblood of any successful business. Collecting event data from every source possible and sharing that data across applications and organizations is necessary to accomplish that. Segment will collect data from every one of your platforms–mobile, web, server and cloud. From there, it can disperse the data however needed.

First, Understand Behavior

Kissmetrics is a Customer Engagement Automation platform. That’s behavioral analytics plus email campaign automation. Understand who your best customers are, and how to get more of them.

Kissmetrics processes all the customer data and delivers reports so you can understand what’s going on, what’s working and what’s not. It helps you determine how to interact with your customers to keep them on track. You’ll find where prospects fall out of the funnel, where they get stuck and how paying customers use your product.

Get started fast with Segment + Kissmetrics

Because of Segment’s straightforward integration, it’s easy to get started using Kissmetrics’ behavioral analytics. In no time, you’ll see the data you’re capturing via Segment show up in Kissmetrics to learn exactly how your prospects and customers are behaving across your website and products.

Kissmetrics customers with Segment have raved about the integration. It’s simple: your developers only need know Segment’s API and two methods: identify and track. Then you’re off to the races.

If you’re implementing Kissmetrics and don’t plan on implementing any other tool that requires customer data tracking, you can just use Kissmetrics native integration. But if you’re going to be implementing more tools, we strongly recommend using Segment.

Special offer to get started with Segment and Kissmetrics

If want to try Kissmetrics, we’re offering a promotion for Segment customers. Sign up with Kissmetrics and get two months free. You’ll receive full onboarding support from Kissmetrics and be able to start quickly with Segment’s integration.

It’s easy to get started Segment customers! Contact Kissmetrics to take advantage of this offer.

About the Author: Jonathan Cabin is a Growth Analyst at Kissmetrics focused on initiatives that create sustainable growth. His background covers sales, project management and marketing. In his free time you can find him surfing, golfing and asking his boss for time off to travel.

from WordPress https://reviewandbonuss.wordpress.com/2017/08/24/how-to-leverage-behavioral-data-across-your-company/

PBN Builder Review | PBN Builder Bonus + Demo

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/24/pbn-builder-review-pbn-builder-bonus-demo/

PBN Builder Review : Bonus

What is PBN Builder? PBN Builder is a brand new web-app that allows your customers to automatically build, manage and syndicate their content across their PBN’s for fast page 1 Rankings for both their videos and niche sites.

PBN Syndication has been the #1 strategy for fast, long-term rankings for seo’s worldwide. However, they’re extremely time consuming and complicated to build manually for the average person.Until Today! Armed with PBN Builder anyone will be able to rank on page 1 of Google, FAST by leveraging the power of automatic PBN syndication.

With PBN Builder you will be able to :

1. Quickly and easily syndicate their videos and/or niche sites across all their networks
2. Be able to get FAST page 1 rankings through the power of PBN backlinks
3. Be able to compete with the BIG Boys by leveraging PBN’s
4. Be able to post instantly or schedule posts for the future
5. And much much more!

The next content was initially seen on PBN Builder Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/08/24/pbn-builder-review-bonus/

AutoVid Profit Review | AutoVid Profit Demo + Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/24/autovid-profit-review-autovid-profit-demo-bonus/

AutoVid Profit Review : Bonus

AutoVid Profit is a new all-in-one, 1-click, newbie-friendly wordpress plugin that builds your very own 100% autopilot, money-making site in seconds. The autovid profit plugin will atomatically post videos, drive traffic and make money for you … completely on autopilot.

Here is what you will be able to do with this new wordpress plugin :

• Automatically curate and post videos from youtube
• Instantly builds a Video site for you.
• 100% autopilot, set & forget wordpress plugin.
• Add up to 50 Campaigns per site.
• Automatic SEO for all your posts.
• Drive Traffic from 2 of the top social sites in the world.
• Import Title, Description, Category, Views, Ratings, Tags
• 1-Click Site Builder – imports videos to build your site in just 60 seconds.
• Automatically create new categories based on Imported Videos.
• Traffic Module – Automatically Shares content to Facebook & Twitter.
• Monetization Module – lets you add your own ads and banners under the videos to make money, add affiliate offers or any kind of CPA offers to all your imported posts automatically.

The following post was first seen on AutoVid Profit Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/08/24/autovid-profit-review-bonus/

How to Do Customer Engagement If You’re In a Unique Niche

I once worked with a business who specialized in making custom squirrel horror dioramas.

If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article.

Unique niches are really tough for marketing.

If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.

But at the same time, a unique niche is a huge advantage!

Marketing in a tight and well-defined niche is deliciously straightforward.

• You have less competition.
• You can segment your audience with ease.
• You can go hyper specific with organic and paid keywords.
• You can micro target the heck out of Facebook ads.
• You have the potential to get higher conversion rates.
• You can get to know each of those 37 people on a first-name basis.

But there are some things that are more difficult in unique niches.

What’s Difficult About Unique Niches?

Customer engagement falls into that category.

Okay, so customer engagement itself isn’t that complicated.

However, when you’re in a specific niche, your customers are going to have specific wants and needs.

So you have to take a much more strategic approach to customer engagement if you want to get the results you’re looking for.

Lots of niche business overlook this, and it costs them.

“Customer engagement” falls into the abyss of other jargony business best practices that just don’t get done.

You can avoid falling into the same trap, but you have to plan ahead and work a little harder to understand your customers better.

And that’s the thing — engagement starts with understanding.

Unsurprisingly, customer engagement with niche customers looks a lot like a relationship, but what many brands forget is that relationships take work.

Don’t worry, I’m not going to push the relationship or dating analogy too far.

But I do want to speak directly to businesses that are in a well defined niche.

I’ve worked with companies who designed hair dryers for women with light and curly hair. Another one of my clients made big rock-shaking machines for mines. (It’s called vibratory equipment.)

Niches are really cool.

And I also want to speak to businesses that need to boost their customer engagement efforts.

Customer engagement is more than just clever tweets and using emojis in your Facebook posts.

Customer engagement is a fascinating world that can dish up more conversions than you ever thought possible.

We’re going to solve the customer engagement problem in unique niches.

(And if you’re the custom squirrel horror diorama guy I used to work with, this article is for you, man.)

Get Up Close and Personal

It makes sense that if you want to sell to customers who have specific wants and needs, you need to figure out what those wants and needs are.

That’s why it’s important to dig deep into demographics and psychographics. Your demographics will tell you who, while psychographics will tell you why.

Demographics and psychographics are important for every customer engagement strategy, but they’re especially crucial when you’re operating in a small niche.

To get this information, you can use a number of different platforms, but Google Analytics is probably the easiest (and it’s free).

Although it will only show you some basic information, it’s often enough to get started.

To find demographics in Google Analytics, go to the sidebar and navigate to Audience > Demographics > Overview.

You’ll find two sections: age and gender.

Again, It’s really basic, and gives you only a slice of relevant demographic data.

Because Google Analytics is so lacking here, consider doing some more research. Other demographics you might want to research include:

• Location
• Current occupation
• Income
• Education level
• Family status (marital status, number of children, etc.)

You can find most of these using sites like City-Data.com that give you information on demographics in a certain area that you specify.

When it comes to psychographics, Google Analytics provides more information than you might expect.

You can see this info by going to Audience > Interests > Overview.

Here you’ll see three categories: Affinity Category, In-Market Segment, and Other Category. When you put these three together, you get a better idea of what your customers like.

Pay extra attention to the In-Market Segment. These are things that your customers are in the market for. They’re already into the sales funnel and might even be ready to buy.

Together, demographics and psychographics help paint a vivid picture of your audience.

You not only know what kind of people you’re engaging but also how to engage them (because you know what they want).

So now you know who your customers are and what they want.

What do you do next? You create a strategy that’s custom made for them.

There are lots of ways you can go about this, and it can get confusing.

Here are a few tips to help you out.

Be Approachable

Approachability is one factor that is exponentially more important for niche businesses than it is for more general businesses.

That’s because a unique niche is personal to your customers. Any given customer might even go so far as to define himself or herself using a niche.

Consider the cassette market. (Yes, cassettes are making a comeback.) People who listen to cassettes might call themselves cassette enthusiasts.

These people form a community, albeit small, that want that kind of personal engagement that their interests require.

Often, you’re engaging your customers in a way that’s intensely personal to them.

The more approachable you are, the better your customers will feel.

Understand that your customers don’t just want to like you––they want to trust you.

Building trust takes time and effort, but it has a big impact.

So how do you become more approachable?

Especially, since we’re dealing with the issue in a business context, and not in a warm-handshake-and-friendly-smile context.

First, listen to your customers.

And get serious about listening.

It’s easy to tell yourself that you’re listening to your customers, but are you really? If you aren’t, it’s never too late to start.

When you get customer feedback, don’t just make a mental note of it.

Keep a record of it and actually look at it.

Look for common threads in the feedback you get.

You might need to ask for feedback in the form of a survey. Most of your users will be happy to give you their thought, and a nice incentive (like a prize drawing) doesn’t hurt either.

Second, create a personality around your brand.

Of course, you could do this literally like Geico did with their gecko mascot (who has his own Twitter account).

But you could also transform your entire brand into something your customers trust.

Coca-Cola does this with its unforgettable marketing campaigns that are focused on happiness and positivity.

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Bonus: Be funny.

If humor comes naturally to you, use it.

One example of a hilarious brand is Blockbuster. Specifically, The Last Blockbuster.

Okay, maybe it’s not actually a real business, but it sure is funny.

Humor doesn’t work for everyone. Sometimes, it’s feels forced and painful, like chewing on screws.

But for businesses who can do it, it enhances approachability.

If your brand is approachable, you’ll stand out from all your competitors.

Your customers will feel like you know them, and that’s because you do. All the work you put into finding demographics and psychographics will pay off at this step.

Enhance Your Online Presence

Like any relationship, the connection between you and your customers has to be nurtured. It takes frequent and open communication for any relationship to succeed.

That’s why having a robust online presence can drastically improve your customer engagement.

Being more active online mean that there are more points of contact.

Your customers can reach you more often, and that very act builds a ton of trust.

You probably saw this coming from a mile away, but being available on social media often is a huge plus.

People spend a lot of time on social media, and you can take advantage of that by also spending a lot of time on various networks.

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Social media is most likely where your target audience hangs out. Your specific audience might tend to congregate on one or two social media sites, and you need to find out exactly where.

This doesn’t mean you should go out and run a bunch of ads on every social media site.

It does mean that you should have a human presence on your accounts.

Look, I love bots just as much as the next guy, but you’re going to tick people off if your Twitter “customer service” is a poorly-programmed bot.

(Bots aren’t pure evil, as I’ll mention in just a minute.)

Many brands understand how important this is, and they make sure to respond to as much customer feedback as they can. Target’s Facebook excels at this:

Other brands go above and beyond the call of duty. Some companies like Warby Parker have created social media accounts solely for customer support.

But old fashioned customer support isn’t the only option. Some businesses, especially smaller ones, simply don’t have the resources to staff a dedicated support team.

That’s one of the reasons live chat has become so popular over the past few years.

With live chat, you can have business hours, so to speak. Your customers know when you’re available, and you can respond in real time.

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It’s a super efficient and cost-effective method of doing customer support in a way that your customers will love.

The ability to talk with your customers in real time is a big benefit. It’ll increase the level of hospitality and make customers feel closer to your brand.

Correctly programmed and carefully used, Chatbots can be used appropriately.

You’ve probably seen these around. They look like live chat boxes but are handled by software.

You can program these bots to do a ton of helpful things, like ask questions and make product suggestions.

Setting up a chatbot will take a little more time, but on the upside, you won’t have to do much after it’s done.

One of the big benefits of chatbots is consistent customer engagement. Your customers can interact with your brand even when you’re not there.

Still, it’s no replacement for human contact, which is why most businesses supplement chatbots with live chat support, and they work nicely in tandem.

Figure Out How to Treat Your Customers

Customer engagement looks a lot different today than it did just ten years ago.

(Sheesh, I’m starting to sound like one of those “when I was a kid” people!)

Today, you can improve your customers’ experiences with interactive quizzes, well-timed popup offers, and even games.

The abundance of customer engagement resources also means that it’s actually more difficult to engage customers than ever before. How can you cut through all the noise?

What many businesses are discovering is that it takes a lot of value for customers to pay attention to a brand.

If you’re not an industry titan like Google or Coca-Cola, this is the road you have to take. And thankfully, it’s not too hard to navigate.

You probably already know that customers prioritize value above all else, but you might be underestimating how much value you need to provide.

There has to be a huge amount of value every step of the way.

Value isn’t just something that you do. It’s something you are.

That sounds fluffy, but it really isn’t. It means that if you’re not giving your customers value as they go through the sales funnel, you’re not doing your job.

Value is what will separate you from everyone else in your niche. You need to figure out what kind of value your customers want and determine the best way to deliver that value.

If you’ve already researched your audience’s demographics and psychographics, you’re already halfway there. All that’s left is to provide the value your customers are looking for.

How do you do that? Actionable content is one of the best ways. Content marketing is still alive and well, and people still respond well to it.

The more helpful your content is, the more your customers will engage with it.

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For your content to stand out, it should be better than your competitors’ content. (That will also help people find your site before they find your competitors.)

The Skyscraper Technique is a popular method for creating amazing content, but in the end, all that matters is providing an overwhelming amount of value with every piece of content you publish.

Use Email For Good, Not Evil

Email is a powerful tool in every marketer’s arsenal––in fact, it’s the most powerful. Email is one of the top-converting channels. It’s simply unparalleled for engagement.

Sadly, it’s often overused. How many times have you gotten annoying email campaigns you didn’t want? Probably more times than you can count.

When it comes to your email strategy, keep Seth Godin’s idea of permission marketing in mind.

When someone gives you their email address, they’re trusting you with it. They expect you to not spam them or send them content they don’t want.

That’s the idea of permission marketing. You are literally getting your subscribers’ permission to market to them, and you have a responsibility to make good on your promise to only give them what they want. That means no spam or unscrupulous tactics.

This goes back to what we covered earlier about building trust with your customers. Email plays a huge role in that. If you respect people’s emails, they will respect you.

Did you know? Kissmetrics combines behavioral analytics with Kissmetrics Campaigns, which lets users send targeted emails to their audience to nudge them toward engagement and activation.

It’s tempting to use a lot of fine print to trick people into opting in to more than one list, and you might even want to rent out your list.

But if you really want to engage your customers and turn them into lifelong brand fans, you have to stick to email best practices.

Conclusion

Being in a super specific niche doesn’t have to make your customer engagement difficult.

In fact, niche engagement has the potential to allow you to connect with your customers on a personal level.

At its core, customer engagement has the same principles and priorities no matter what kind of business you own.

But within each niche, it looks a little different.

It’s well worth your time to find out what works and what doesn’t for your customer base.

If you’ve had any problems with customer engagement in your niche, share your experiences in the comments!

And if you have any major wins tell about those, too!

About the Author: Daniel Threlfall is an Internet entrepreneur and content marketing strategist. As a writer and marketing strategist, Daniel has helped brands including Merck, Fiji Water, Little Tikes, and MGA Entertainment. Daniel is co-founding Your Success Rocket, a resource for Internet entrepreneurs. He and his wife Keren have four children, and occasionally enjoy adventures in remote corners of the globe (kids included). You can follow Daniel on Twitter or see pictures of his adventures on Instagram.

from WordPress https://reviewandbonuss.wordpress.com/2017/08/23/how-to-do-customer-engagement-if-youre-in-a-unique-niche/

Why Your Team Needs a Growth Manager

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why?

This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward. Let’s jump right in:

Growth Manager, Growth Hacker, Growth Marketer?

At their core, all of these types of jobs have a singular focus: growth — both of revenue and reach. According to Steven Walling, former Product Manager for Wikimedia, “growth” in this case is, “a shorthand term for the cycle of acquisition, activation, retention and reactivation of users or customers.”

Every company, particularly startups, attach a different meaning to these terms. But the overall concept is the same:

• If you’re a growth manager, you balance your time between initiating and nurturing the growth of the company. The manager part of the title implies that you may also be responsible for a team.
• “Growth hacking” is more of a mindset than a position. People who embrace this idea are not afraid to stretch boundaries and think outside the box to get results. They may be growth managers or growth marketers or basically anyone who has an experimental mind.
• Growth marketer is more of a “catch all” phrase that refers to someone who dabbles in growth hacking, but may also leverage more traditional marketing methods as well to get the intended result.

What Does a Growth Manager Do?

Back in the early 2000s, simply having a business on the internet did a lot of the heavy lifting for you. Companies were growing at breakneck speed and having investor money thrown at them from every corner. Things were happening so fast that there was an avalanche of bad judgements, questionable decisions and weak foundations.

Even the big companies were not immune. Amazon invested in Pets.com, which is now widely considered to be one of the biggest dot com failures. Some companies shut their doors, others stumbled but managed to hang on. It was simply too much of a focus on growth for growth’s sake.

Enter the growth manager.

Rather than build companies that are fueled by hype and publicity, growth managers look at data and results. They find ways to rise — sometimes aggressively so, mostly because of the “hunt or be hunted” competition online. Rather than hope that the playing field is leveled, growth managers are out there with digital tractors, making it happen.

Some of today’s most well-known companies, including Uber, Dropbox and even Google are hungry for growth managers. So what exactly do they do?

In essence, growth managers set achievable company growth goals, then set about making them happen. This can be done by way of data collection tools (like Kissmetrics) to determine a baseline for what’s happening on your site. They reach out to customers, look at trends, and ask themselves “how can we build upon this?”

But it’s not enough to simply grow, nor do you want to hoard data to go through later. Growth managers use the data they’ve collected to create customer personas, improve revenues and minimize costs and expenditures where possible.

Finding these actionable gold nuggets is, in itself, a full-time job. Having a growth manager on hand to not only sift through the data, but also get other departments such as product development, sales and marketing to work together as a cohesive unit, is a smart choice that nearly every company, especially startups, can benefit from.

What to Look For When Hiring a Growth Manager

According to Ivan Kirigin, who was an early growth manager at Dropbox, understanding both the skills and the role your growth manager will play within your company is vital to getting the best possible results with one.

Kirigin explains that there are no “silver bullets” in the world of growth marketing, so zeroing in on the most important areas of focus will help your manager and team work together more effectively and efficiently.

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything.

He recommends finding someone with a core layer of skills, such as a background in statistics, UX or branding, along with other helpful skills like split testing, copywriting or funnel building. Then concentrate on their specific knowledge channels, like Facebook ads, social media, PR and so forth. Here’s a helpful chart showing the different layers of expertise for a growth manager’s career.

From a skill-set perspective, understanding the different types of customer acquisition channels – including paid and owned media as well as earned media (PR, word of mouth, organic SEO) are vital to the growth manager. Knowing how to understand, filter and work with data, including visualization tools, are a definite plus, as are having strategic thinking skills. There is no real “growth manager checklist” – but using these requirements as a baseline can help you find a growth manager who is flexible as well as data-driven.

How to Help Your Growth Manager Do Their Best

Of course, simply having a growth manager on your staff won’t make magic happen. You’ll need to have proper data infrastructure in place so that they can gather the right details and craft a plan of action. Being able to accurately analyze user behavior as well as prepare and understand experiments, are crucial to growth success.

In addition, your growth manager will likely work alongside and with other departments, ranging from design and sales to engineering and marketing. Once different growth initiatives are in place, the growth manager will go back and look at the results, then course-correct or tweak campaigns and funnels as necessary.

Realize that by bringing on a growth manager, you’ll need to keep an open mind and open line of communication with them and the growth marketing team as a whole. They’ll no doubt have invaluable customer feedback and insights, including changes that should be made to the product or service, the website, and so on. They’ll operate on a mindset of deciding which tests will have the most desired results, how much of an impact will the changes have when implemented, and how much will it cost to make those changes.

Any avenue where the company can make big changes while minimizing costs and broadening brand and reach are changes that are worth prioritizing.

Have You Hired a Growth Manager? Share Your Thoughts Below!

If you’ve hired a growth manager, or you are one, we’d love your thoughts! What has your experience been like? If you’re looking to hire one, we’d welcome your questions! Share your thoughts and comments below!

About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!

from WordPress https://reviewandbonuss.wordpress.com/2017/08/22/why-your-team-needs-a-growth-manager/

SERPScribe Review | SERPScribe Bonus + Demo

You can watch the video on Youtube here : https://youtu.be/s0u6czfasvs

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/22/serpscribe-review-serpscribe-bonus-demo/