StoreCentral Review | StoreCentral Bonus And Demo

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/29/storecentral-review-storecentral-bonus-and-demo/

StoreCentral Review : Bonus

was originally published to : StoreCentral Review : Bonus

StoreCentral is a 1-click amazon store builder like never before – it grabs products from all marketplaces, including Ebay and AliExpress.  There’s no better way to passive online profits than using affiliate marketing.

What if you could get traffic, rankings, sales & build your list all on autopilot, all using the power of 1-click affiliate stores … without ever having to create a single product or video yourself?

The newly released StoreCentral cloud app allows you to create multiple high-ranking affiliate niche sites with 100s of curated products, videos and articles. With just 1 click you get a fully-fledged affiliate site that will:

1. Get you SEO optimized rankings
2. Build your list
3. Drive viral organic traffic
4. Make affiliate sales every day like clockwork
5. All mobile responsive, fully automated

StoreCentral it`s all fully automated, with more traffic, better rankings and improved conversions over anuthing else you`ve seen before. Plus – this is not a cheap WP plugin it’s a fully fledged web app that even a complete newbie can use that builds you affiliate site after affiliate site in any niche you want.

These have been proven to work incredibly well at dominating Google rankings and bringing in heaps of revenue and traffic. The process is REALLY simple :

• Step 1 : Select a niche and keyword
• Step 2 : Auto-generate a complete SEO-enabled affiliate site
• Step 3 : Sit back and enjoy free traffic from our secret automated system!

StoreCentral has been designed from the ground up with the best seo practices in mind. So our platform is 100% seo friendly guaranteed to get you high rankings in Google. And with 35% of online sales coming from MOBILE – you’ve hit the jackpot with StoreCentral: it’s fully responsive and mobile-friendly!

from WordPress https://reviewandbonuss.wordpress.com/2017/07/29/storecentral-review-bonus/

Your Instant Video Empire Review

The article was first published on : Your Instant Video Empire Review

Your Instant Video Empire is an automated system to produce product review videos of products on Amazon. You choose keywords and/or ASINs and Your Instant Video Empire software does the rest, pulling product data and reviews, building a video and uploading it to YouTube.

Who has time for all these steps??

1. Source Product For Review : You have to buy the product, wait for it to arrive, then use the product.
2. Set Up Video Camera & Equipment : You have to know how to setup your video equipment to make a video review.
3. Video Editing : Once your video is recorded you either have to edit it yourself or pay someone to edit it for you.
4. Upload To YouTube : You have to upload it to YouTube with the appropriate tags and meta data.
5. Add Affiliate Link : You have to login to your Amazon Associates account and create your affiliate link and add it to the video description

Your Instant Video Empire software is pullling data using Amazon’s API and it’s permitted use is for promoting Amazon products. YouTube allows affiliate links in their video descriptions, although they maintain the right to remove videos or accounts that they deem to be abusive.

I recommend uploading less than 15 videos PER CHANNEL PER DAY. If you wish to upload more videos per day we recommend creating additional YouTube channels and connecting them to your Your Instant Video Empire account.

With this software you can create as many video campaigns for as many videos are you choose. We recommend setting your campaign to upload no more than 15 videos per day per channel. To upload more than that just add more YouTube channels.

from WordPress https://reviewandbonuss.wordpress.com/2017/07/28/your-instant-video-empire-review/

Your Instant Video Empire Review | Your Instant Video Empire Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/28/your-instant-video-empire-review-your-instant-video-empire-bonus/

FaazImageGrabber Review | FaazImageGrabber Demo

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/27/faazimagegrabber-review-faazimagegrabber-demo/

FaazImageGrabber Review : Bonus

FaazImageGrabber is the only one wordpress plugin that has the most completed features to search article images in just a few seconds. You don’t need to do many things again in searching article images, like opening new tabs on the browser, saving images, renaming, and uploading to your wordpress.

There is a boring thing in posting new article on a website searching images that are relevant to an article! It is right, is not it? You and I feel the same thing every time we will post new article on the web. And today I find the solution.

This is the only plugin that will help you get rid of Boredom and stress when searching article images. With this plugin, you just need to do 3 things :

• Entering keyword
• Using filter
• Saving image

There is no more stress and boredom in searching article images. Now, posting new article will be very exciting. No more! Within just a second you will get a lots of relevant images with your keyword! Select images you need to grab and insert to your post. All done, in your wordpress dashboard!

is courtesy of : FaazImageGrabber Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/07/27/faazimagegrabber-review-bonus/

WP Content Ranker Review | WP Content Ranker Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/27/wp-content-ranker-review-wp-content-ranker-bonus/

WP Content Ranker Review : Bonus

WP Content Ranker is a wordpress plugin that aalyses sites that rank in Google. It reveals why each site ranks well, how they optimize to rank and what you will need to secure a Page 1 Ranking.

The content tefreshing logic helps you rank for more keywords, get Indexed for more terms and increase targeted traffic. The social syndication features help you increase social signals, leverage authority and boost social awareness.

The content generation features let you create optimized content, “drag and drop” easy without writting a single line of text. WP Content Ranker is the perfect companion for any wordpress site that actually helps you rank. WP Content Ranker reverse engineers google for any keyword, in any language and for any niche. It also works with any Google location of your choice.

It will display the exact titles, the headings used, images added, the actual content and special LSI terms used by each site that ranks in Google. The special terms are put together by cross-referencing each ranking site with one another. This identifies the most important terms required to hit page 1 for your targeted keyword.

By using LSI terms in your content, you’re able to produce content that is highly relevant to your topic. You will be able to cover all areas and be in a position to become the Authority in your niche. The data, terms, and insights given by this wordpress plugin allow you to construct optimized content for yourself that is better than your competitors.

was originally published on : WP Content Ranker Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/07/27/wp-content-ranker-review-bonus/

Pixal Evolution Review : Bonus

Pixal Evolution is a new app that will change the way you build and distribute graphics, ads, banners, overlays, pop ups and call to actions for ever. Before you think “oh no not another graphics app” read on.

If you do any type of marketing online, whether it’s from product creation to affiliate marketing, then you will know that your main aim is to actually get buyers to your product or affiliate offers. Well a new tool on the market called Pixal Evolution is perfect for that.

So what makes Pixal Evolution so different to other graphic apps? Pixal Evolution is the first app to be totally IAB Compliant, this means all our graphics can be used on the CPA networks!

The software will let you design a graphic that really stands out, think animation, think video embeds (into the graphic), think html embeds (into the graphic), think text effects, think video backgrounds, think live real time skype calls inside adverts, think think huge media database, think of combining Banner Snack, Banner Flow, Ope.nr & Snip.ly with extra features and new technology…you might then just get close to what Pixal Evolution can do.

Now you can easily make interactive ads, banners, creatives or other rich media graphics that instantly capture your
visitors attention and virtually forces them to click. Banner blindness is killing your conversions and click thrus wake up your traffic and start getting the conversions you deserve using Pixal Evolution

Pixal has so many features it is simply mind boggling what it can do for anyone into online marketing. Check out the features below :

1. Freeform Graphics Creator : You are not restricted by size with our free form graphics creator you can choose any size for your graphics. Unlike other creators we don’t restrict you on size.
2. Set Graphic Sizes : Over fifty different set sizes all ready to use. These are for banners, mobile banners, social banners, social graphics and more.
3. Graphics Database : Over 500,000 graphics built into Pixal Evolution that you can use in any of your creations we are adding to this database daily.
4. Transition Effects : Over 25 transition effects for the graphics, including in and out, bouncing, fade, ease in, scale, elastic and many many more. These can be added to text, images, video or anything you wish.
5. Button Creator : Pixal Evolution has its own button creator, which lets you use any of our presets and make them into amazing looking buttons, including social and 3D buttons with real clickable actions
6. Video Embed : You can embed videos directly into your advert or banner canvases and you can make that video clickable. So it becomes part of the advertisement.
7. Shape Creator : You can use our shape creator and choose from the 12 presets we have, from stars to parallelograms and many more.
8. Plus much more!!!

 

was first published on : Pixal Evolution Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/07/27/pixal-evolution-review-bonus/

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories:

• Users that haven’t heard of the new feature
• Users that have heard of the new feature but haven’t used it
• Users that have heard of the new feature, used it once or a few times and stopped
• Users that have heard of the new feature, used it once and are continually using it

Each group of users need to be treated differently. And each group can be learned from to drive more product adoption and help direct future product releases.

Here’s how to do it in Kissmetrics.

Users That Haven’t Heard of The New Feature

You can find who fits into this group by using a simple yes/no survey from a tool like Qualaroo. You can place it on every page of your app and have it appear until the user provides a response:

For the people that select Yes, you can have a simple messaging saying Thank You. But for those that select No, you can prompt them to check out your new feature.

That’s one way to make sure newcomers are at least aware of your new feature and what it does.

But as the saying goes, you can bring a horse to water but you can’t make him drink it.

In this case, your user is the horse and the water is….ok, bad analogy. But you get the point. Awareness isn’t activation. Activation isn’t engagement.

So, that’s method #1. The other method involves using a little analytics from Kissmetrics. Just pull up a People Search and find the people that are current users, have received the email announcing the feature, but have not used it. While some of these people may have read the subject line, they aren’t too familiar with your new feature because they didn’t open the email and haven’t used the feature in the app.

Run that search, and you’ll get a list that looks something like this (just with different email addresses):

So it looks like there’s a few people that aren’t too familiar with this feature. For them, we’ll create an email message that we’ll send to them. We won’t have to leave Kissmetrics or export anything to do this. It’s all in the same solution.

We’ll send them an email about this new feature, and will create follow up emails for people that still haven’t used the feature. The goal here is to get users who haven’t heard of the feature to start using it and getting value out of it.

Users That Have Heard of Feature But Haven’t Used It

Now we have the group of users that are at least aware of the feature, but haven’t tried it yet. These users may have opened the email announcing the new feature, visited the feature page, asked a member of your support team a question about it, or click an in-app notification.

You can find any of these people with a simple People Search. Just plugin your conditions and date range, and run a search.

We’ll create a Campaign message for them. Since they’re already aware of the feature, this won’t need be a replica of the email announcement. Instead, we’ll try to entice them to try the feature using the power of social proof. We’ll use customer testimonials that we’ve collected.

This email will be sent to users who are aware of the feature, but have not used it yet. If they receive this email, open it, and still don’t use the feature, we can create another email with a different twist – maybe embed our product video into the email.

And we’ll do all the tracking in Kissmetrics. We’ll keep a watchful eye of the product engagement with Populations:

Now let’s go on to the next group of users.

Users That Have Heard of Feature, Used it Once or Twice, and Stopped

This group of users has heard of the feature, is aware of what it does, and has even tried it a few times before eventually not returning to it.

This group of users needs to be treated a bit differently than the previous two. We aren’t as interested as getting them to try the product as we are gathering feedback to see why they dropped off. The reasons will vary:

• I didn’t get value out of it
• I’ve been too busy to get to using it
• I’m about to cancel

To find this group of people, we’ll run a People Search for users that have used the feature no more than 3 times, have not used in the past 2 weeks, but have logged in in the past 2 weeks. This is to make sure we’re finding the active users that are logging in but are not using our new feature.

If there is a group of people in this search, we’ll create a Campaign and write our message. There are a couple ways we can go – we can either ask them for feedback on the feature or try to get them to use it again. Let’s first start with a feedback email.

We’ll send this email to our users that fit the criteria mentioned above. The main objective of this interaction should be to gather feedback to see which problems they run into (if any) and discover why they aren’t using the feature anymore, despite still signing in and using the product.

Users That Are Using the Feature Often (5+ times a week)

These can be known as our power users. They’ve not only heard of the feature, they’re actively using it. These users can be a source of feedback, and a few of them may even be willing to provide a testimonial that you can use in public. Some of them may even go a step further and write a positive review on a site like G2 Crowd or Capterra.

The search for these users is pretty straightforward. You’ll find users that have used the feature at least x amount of times in the last week. A good measure for most features is at least 5 – this way you’ll find people that have used the feature 5 or more times during the last 7 days.

We can also attempt to learn more from these power users and funnel those insights into future product development and marketing materials. For instance, if we find that the users that get the most use out of our tool are growth teams, but we’ve been targeting marketing teams, we’ll know we should consider modifying our marketing messaging to target growth hackers.

Unique Emails to Each User Group

Throughout this post, we’ve gone through four user groups and emails you can send to each group.

It’s important to keep in mind that these are separate emails going to different groups of users. We aren’t sending all these emails to the same customer group. For example, we won’t be sending the same email to power users as we do to users who have never heard of the feature. Each group gets its own email as they are treated differently and what we are looking to get out of them differs.

Conclusion

Building something people want is hard. At least, building something a lot of people want is hard.

Then, getting them to keep using it day after day, year after year is almost impossible without near-perfect, flawless product iteration.

Customer development can help. So can co-creation.

And good ol’ customer feedback through conversations and emails can also do the trick. Especially when it’s targeted towards a specific user group with differing product-adoption levels. Kissmetrics can help you identify these user groups, and you’ll even be able to send these behaviorally-targeted emails within Kissmetrics. Click the play button to learn more.

https://fast.wistia.net/embed/iframe/z946e3jlgn?videoFoam=true

https://fast.wistia.net/assets/external/E-v1.js

Questions? Ask them in the comments.

About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.

from WordPress https://reviewandbonuss.wordpress.com/2017/07/26/how-to-drive-new-feature-adoption-with-kissmetrics/

One Stop SEO Review | One Stop SEO Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/26/one-stop-seo-review-one-stop-seo-bonus/

One Stop SEO Review : Bonus

One Stop SEO allows anyone with zero experience to launch a fully fledged online business with push button at ease. Loaded within 44 built in features is the best SEO software up to date. Now you can tap into the SEO goldmine, sell these services to make huge profits and let our app do all the hard work for them.

This cloud based app allows you to create a fully fledged online business within few clicks of your mouse. The best part is – you can have zero knowledge about it :

• Fully Loaded within 44 features that you can plug and sell as services
• All cloud based, nothing to install, works on any device
• Ranks any website to the first page of Google
• Easy to use with premium support is everything you need to launch a successful online business and turn your days into gold

Here are some of one stop seo software features :

• Website Auditor : Quickly review any website and generate beautiful reports about SEO – that way you can sell more of your services.
• Social Stats Spy Tool : Get detailed Social Media Sharing Analysis and help anyone to grow their viral sharing!
• Visitor Analytics : Watch website visitor in real time. Easier than google analytics.
• Keyword Research Tool : Instantly finds hot keywords that is easy and powerful to rank for. It’s called buyer keywords and generate sales very often!
• Article Rewriter : Rewrite different articles and make them unique to use it on your own site. Remember, Google loves unique content. And you can get unlimited unique content from this tool.
• Article Spinner PRO : From this Pro version you can spin content for the following languages: English, Dutch, French, Spanish, Germany, Turkish, and Indonesian.
• Backlink Maker : Bored of manually creating backlinks to your website. The Backlink Maker will handle that for you. Set it and forget it.
• Search Engine Spider Simulator : This tool allows you to simulate that spider/program to see how it navigates your website. The smoother and faster it is, the better.
• Text To Speech Premiere Technology : Add the text, allow our software to convert into audio and instantly download into mp3 file – want to have your own voiceover? Here we go.
• Keyword Density Checker : It is one of the ways search engines determine where your website should rank for a particular keyword. Check how many keyword density you has.
• Meta Tag Generator : Google still checks the meta tags on every site. Make sure you have your keywords and LSI keywords in your meta tags with the help of the Meta Tags Generator to research your competitor website.
• Backlinks Extractor : Use these tools to spy on your competitors backlinks and get a useful insights into their link building activities. One of the best ways to rank in Google!
• XML Sitemap Generator : The XML sitemap is like a map that allows the search engine’s spiders to navigate through your site. You can create it in seconds.
• Robots.txt Generator : This is the file that lets search engines know how to crawl your website. You can create within few clicks!
• Online Ping Website Tool : This gives the spiders a signal to crawl your site faster and know what has been updated. Pretty important when it comes to SEO.
• Blacklist Lookup : There are websites that get banned or blacklisted on the internet. This tool checks your website in the blacklist against 100 DNS based email blacklists.

The following post is republished from : One Stop SEO Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/07/26/one-stop-seo-review-bonus/

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site.

Yet they’re still converting, even when a sale doesn’t take place. Paying more attention to these types of conversions can not only help you win over more customers in the long run, but also deliver valuable insights that you can glean from your existing data — insights you may never have considered when focusing solely on sales. Let’s take a closer look.

Introducing the Prospect to Your Solution

The first step in any good funnel is to introduce prospects to your solution. Oftentimes brand awareness campaigns like these are done via pay-per-click solutions like Google Adwords or Facebook Ads. In the case of Adwords, you have tight integration with Google Analytics, so you can easily see which ads worked, which ads didn’t, and what kind of actions the user took on your page.

But these platforms really only scratch the surface of the conversion potential that’s happening behind the scenes. To really dig deep and get the gold nuggets of impactful data that makes a real difference in your campaigns, you need a robust analytics solution. Kissmetrics is one such tool that allows you to not only see things that you can also find in Google Analytics (like “How many people clicked this ad” and “how long did they stay on site afterwards?”) but also answer more meaningful, conversion-propelling questions, like “How many new users did we gain as a result of this campaign?” “When did users go from our onboarding email funnel to becoming full-fledged customers?” “Which email encouraged them to do so?”

If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. Either those leads will pay off, or you’ll find that you need to revisit your free offer to create something of greater value.

These are the kinds of insights you simply don’t get by looking at pure sales-focused conversion data.

Moving the Conversation from Web to Email

Getting the prospect’s email takes the conversation from web to email, and even though it’s a small win, it’s still a type of conversion nonetheless. The visitor is saying, in essence, “I’m interested in what you have to offer, and would like to know more.”

All too often, marketers seize upon this opportunity to blast users with all kinds of information — which can be overwhelming and disconcerting, and lead to them regretting their choice and unsubscribing. This is the time where it pays to look closer at the data in your email automation program. Most platforms will give you simple data such as clickthroughs and open rates – but again, we want to go deeper.

Did you know? Kissmetrics Campaigns is a behavior-based email marketing tool. Using our analytics, customers identify segments of their user base that need a little nudge – to push them to conversion, using a feature, or to proceeding to checkout. They use Campaigns to compose and send these targeted emails, and track the results in Kissmetrics. Learn more about Kissmetrics Campaigns.

For example, are you tagging users so that you can follow where they go (and how long they stay) after they click an email link? What criteria do you have in place to identify and separate the eager, ready-to-act prospects from the freebie “tire kickers”? And what are you doing to warm up the tire-kickers into becoming ready-to-act prospects?

Fortunately, you can use a tool like Kissmetrics Campaigns to not only automate your email, but provide behavior-based segmentation so that you can know, with far greater precision, who’s taking the actions you want them to take, and who needs a bit more hand-holding?

Behavior-based marketing is more than just a buzzword, and it goes well beyond the traditional $Firstname “personalization” that many email marketing platforms offer. Want to segment emails based on whether or not a user opened or clicked through a previous email campaign? With Campaigns, you can, leading to a whole new level of one-on-one engagement with your prospects.

Getting Your CRM Software to Do the Heavy Lifting

When customer data goes into the CRM (customer relationship management) program, oftentimes the ball gets dropped. No matter which platform you use, your CRM system and marketing automation system need to work together harmoniously in order to output actionable data that delivers a return on investment — and the real sales numbers you crave.

While Kissmetrics isn’t a CRM platform specifically, it does mesh nicely with existing services that specialize in lead generation and customer tracking, including:

• Salesforce
• Marketo
• CallRail
• Call Tracking Metrics
• Tapstream
• And many more (see the full list here)

Details on how to integrate Kissmetrics with your existing shopping cart, SaaS or CRM can be found at the list link above, and once you follow this simple process a wealth of data will open up to you, effortlessly blending marketing and sales information so that you get detailed snapshots of user behavior from the start of the funnel to the end.

Here, you’ll be able to see which customers took which actions, and who needs a bit more nurturing to take that all-important next step.

Seeing the Big Picture (And the Little Details) – What Makes a Conversion a Conversion?

Focusing solely on sales as conversions can be disheartening at best, since very few people will ultimately make it through your funnel even on the best of days. It can be discouraging to focus on such a small percentage when instead, you should be looking for lots of little wins.

Bounce rate on your lead magnet page is lower as a result of more targeted ads? That’s a win.

FAQ pages have an unusually high time on page? People are getting their questions answered. That’s a win.

Downloads of a new white paper resulting in more high end, enterprise-level customers? That’s a win.

To be sure, right now a lot of the information out there can seem scattered and uncoordinated. Marketers still have a great deal of data sifting and filtering to do. But new advances in both tools and technology are helping not only comb through the data, but deliver meaningful, relevant information which in turn helps entire companies work together as a cohesive unit – and focus on conversions beyond the sale.

Are you focusing solely on sales when tracking conversions? Or are you looking at other types of “little wins” as well? How is this approach working for you? Share your success stories and triumphs with us in the comments below!

About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!

from WordPress https://reviewandbonuss.wordpress.com/2017/07/25/beyond-sales-the-different-types-of-conversions-why-they-matter-and-how-to-get-more-of-them/

Zen Titan 2.0 Review | Zen Titan 2.0 Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/25/zen-titan-2-0-review-zen-titan-2-0-bonus/

Video Kedavra Review | Video Kedavra Demo

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from WordPress https://reviewandbonuss.wordpress.com/2017/07/25/video-kedavra-review-video-kedavra-demo/

Video Kedavra Review : Bonus

Video Kedavra is a huge bundle of brand new cinematic-visual video template. It’s comes with various themes. We created it to help your customers captive their audiences so they can generate more leads and double their profits.

Yes, now anybody can start making cinematic-quality easily using just powerpoint without extra additional complicated video editor. Also no special plugin needed and no tech-skill required.

Now anyone can create a professional video in just 10 minutes flat. No need to be a master at video editing; in fact, anyone can do it! It’s time, get started today! Make a video easily & simply using 100% Powerpoint.

Here Are exatcly what you will get inside video kedavra :

• Module 1 : 8 Parallax Video Templates
• Module 2 : 8 Cinematic Video Templates
• Module 3 : 10 Instagram Promo Video Templates
• Module 4 : 9 Opener Video Templates
• Module 5 : 6 Youtube Subscsriber Templates
• Module 6 : 16 Animated Lettering logo Templates

The following blog post is courtesy of : Video Kedavra Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/07/25/video-kedavra-review-bonus/

How to Track Conversions in Google Analytics

Visits and pageviews are nice.

But conversions are all that matter at the end of the day.

The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either.

That means when you let days (or weeks) go by without setting up conversion goals properly, you’re going to lose all of that information forever. Key data points that could have helped you to quickly spot new revenue-boosting opportunities or money-saving costs to cut.

Fortunately, setting up goal tracking only takes a few minutes if you know what you’re doing.

Here’s a complete guide to start tracking conversions inside Google Analytics.

How Google Analytics Conversion Tracking Works

After logging into your Google Analytics account, look at the bottom of the left-hand sidebar menu for “Admin.”

Clicking that will bring you to a three-column page where different options are sorted by “Account”, “Property”, and “View.” Look on the far right (under “View”) for the Goals option.

Here’s where you’ll select a new Goal to create.

You can get started with one of their pre-configured ‘templates’ that are split up into four different categories: Three ‘hard’ ones (Revenue, Acquisition, Inquiry) and a single ‘soft’ one (Engagement).

Let’s say you run an ecommerce site selling meal delivery services. Amanda visits your website, watches a video, and then signs up for a free trial. In that order.

We tend to fixate on ‘macro’, hard conversions like that new free trial goal completion. However, in this scenario, an assist should go on the scoreboard for that ‘micro’ conversion, or soft video view, too.

So let’s create different goals for each.

First up, let’s track that video view by selecting the Engagement Goal. Here’s what step two will look like:

Engagement-based goals like video views will be tracked as a new Event. Click “Continue” and your new Event options will pop up:

Here, you’ll need to add labels to describe what this Event is tracking. There are three categories that start big and get smaller as you go.

Or, if you’re a grammar nerd, these can broken down into noun, verb, adjective:

• Category is the most general term for what you’re tracking. The noun: Outbound link. Video. File.
• Action is the verb. What are visitors doing? Download. Click. Submit. Play. Share.
• Label is the adjective – the small details of what you want to capture. Perhaps it’s specific poll answers. Or if it’s video playbacks you’re tracking, this is where you note the video title.

Before finishing, you’ll also typically want to select “Yes” so that Event Values are passed onto Goal values, too. That way you can track this information back later to see where these video views originated (i.e. the channel, source/medium, marketing campaign, etc.).

(Note: Keep in mind that adding Event tracking will require a new line of code on your site. If you use WordPress, there are a couple plugins that make this really easy. Or you can use Google Tag Manager.)

Now that we’ve got the video view setup, we can move on to creating a Goal for our ‘macro’ conversion. Head back to the beginning and this time, select “Acquisition.”

Your Goal type for this one will be a Destination goal, where you’ll simply drop in the URL for the Thank You or confirmation page someone lands on after submitting their information.

Here’s how to customize that option in the last step.

First, drop in the URL path for the Thank You page (minus your root domain). So: “https://kissmetrics.com/thanks” should be simply: “/thanks”:

Then you have two optional values underneath:

• Value: A simple dollar amount based on the value of this new sign up. If it’s technically free still, you can at also use a placeholder like a dollar per subscriber or cost per lead (if appropriate).
• Funnel: If you want to specify that a conversion Goal is ONLY tracked when someone hits every single page you specify in sequence.

Last but not least, click that little Verify link on the bottom prior to saving in order to test and see if you’ve set up the Goal correctly. (For example, if this conversion has already existed, you should see some kind of percentage conversion rate value.)

Once you’ve got these two different Goal types setup, you can go back to the main Reporting area of Google Analytics to view your results.

(Note: Unfortunately, Google Analytics won’t provide you with historical data that may have already happened in the past. You’ll only be able to view these new conversions going forward.)

In the left-hand sidebar menu, click on Conversions > Goals > Overview to start.

BAM! In a few days, you should, you’ll hopefully see a nice little graph that looks something like this:

(There are other places in Google Analytics to view goal conversions, but this is the most straightforward.)

And that’s pretty much it! Easy, right?!

Except for one thing:

Your work is just beginning. Because the only reason to track anything in the first place is so that you can DO something with the information.

Here are a few examples you can start pulling from now that you have conversion tracking setup.

How to #MakeMarketingGreatAgain with Google Analytics Conversion Tracking

Looking at total conversions is fine. Tracking those over time is a tiny bit better. The conversion rate itself is somewhat helpful.

But these are all just barely scratching the surface.

✅ Pinpoint ‘Low Hanging Fruit’ Opportunities.

The ‘mobile friendly’ moniker is somewhat misleading.

True, you could have a website that’s mobile friendly (technically speaking). It passes the smell test (or at least some online test).

But is it really, truly mobile friendly?

Because jamming an already-clunky user experience onto a smaller screen with limited processing power can be a recipe for disaster.

Nowhere is this better illustrated than by comparing your conversion rate across devices. Head on over to “Audience”, then “Mobile”, then “Overview”, and look for a huge drop off like the following:

There it is. The smoking gun. The golden, lost opportunity cost staring you in the face.

The good news is that you can at least see it now. And do something about it, like redesign these pages (or experiences) for mobile specifically, and then A/B test the result.

✅ Reverse-Engineer Conversion Paths.

Users flow through your site in different patterns.

For example, organic search traffic coming into a blog post will often view other blog posts. While PPC traffic will typically head straight to a landing page.

Image Source

At the end of the day, they all might convert. But the ‘path’ they take will usually follow a few well-worn patterns.

The first step is to simply identify these ‘conversion paths’ taking place on your site. Because then the second step is to optimize them by removing friction along each step, increasing the value prop on the landing page, etc.

Head over to the Conversions section, and look for “Reverse Goal Path.”

The first page on the far left will be your “Completion Location” page (which is typically just the Thank You page for a Destination goal we set up earlier). The next step to the right is the landing page that these people converted on. And the one before that (“Step – 2” on the far right) could be the initial entrance page that someone first visited your site (from a paid ad, etc.).

This report will highlight all of these pre-existing patterns. So you can see which ‘paths’ are already the most popular (and therefore, which ones you should focus on improving first).

✅ Analyze Converters vs. Non-Converters.

Unfortunately, the vast majority of website visitors will NOT convert.

That’s just the cold, hard reality we face.

The other ~97-99% of visitors are just browsing, looking, viewing, learning, and consuming.

BUT, comparing their actions against those who DID convert can be illuminating. For example, it can show you which specific ‘micro’ conversions (remember those?) contribute most to eventually persuading someone to give you a shot.

Let’s return to our original example. Amanda converted for a free trial. Bob did not.

Of course there could be many, many reasons. But by comparing the differences between converters vs. non-converters can help us see how Events eventually lead to new conversions.

Simply go to “Segments” in your Audience Overview, select “Converters” and “Non-Converters.”

Amanda may have watched a video. She may have downloaded an eBook. While Bob did none of the above. Even though they both came from the same source originally (organic search).

Now you can drill down in almost every category to see how the site experience of Converters on your site differs from Non-Converters. You can hypothesize why those experiences might be different (based on different paths, micro conversions, etc.). And you can come up with new things to test to improve.

Conclusion

Google Analytics allows you to track conversions based on both ‘hard’ Goals and ‘soft’ engagement conversions.

At the end of the day, you need both. One eventually leads to the other. They’re like a literal Catch-22.

The trouble is that you have no idea how to improve either one until you start tracking them properly. That means manually going into Google Analytics to setup Destination Goals (like a new free trial) and Engagements Events (like video views).

It takes a few extra lines of code. A few minutes worth of work.

But the insights you’re able to glean after analyzing the data can help you transform a failing campaign into a successful one. And a Loss into a Profit on your P&L.

About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.

from WordPress https://reviewandbonuss.wordpress.com/2017/07/24/how-to-track-conversions-in-google-analytics/