You can watch the video on Youtube here : https://youtu.be/fycGarGNY24
from WordPress https://reviewandbonuss.wordpress.com/2017/12/09/wp-curation-pro-review-demo-plus-wp-curation-pro-bonus/
Saturday, December 9, 2017
WP Curation Pro Review | Demo Plus WP Curation Pro Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/12/09/wp-curation-pro-review-demo-plus-wp-curation-pro-bonus/
WP Curation Pro Review : Bonus
WP Curation Pro – what is it? WP Curation Pro is a new wordpress plugin that will allow you to discover, curate, publish, share and rank content inside of google. This is a plugin that auto update content and booste your Google fresh factor allowing you to rank higher!
Content cration is the art of sharing selective information from among a large number of possibilities for other people to consume and enjoy. WP Curation Pro lets you discover and curate authority content from sites you love. It builds links to posts you publish, it auto updates content to maintain a high Google freshness score and it puts you in full control to rank curated content inside of Google time after time.
WP Curation Pro is much more hands off, it will find the relevant feeds, it has options for auto -posting your pre-chosen curated content in a template of your design (or saving to draft for your review), spinning it through an API at spinrewriter or the best spinner, if desired, then syndicating out to twitter, tumblr and pinterest to obtain high quality backlinks and traffic to your posts.
It’s an all-in-one artfully semi-automated solution for content creation, freshness updates (insert a shortcode into Posts for auto updating the content) and SEO. It has replaced Curation Suite in our sites. WP Curation Pro lets you Build Optimized Content that Google Loves.
Simply select content of your choice from your Favourite sites, then Drag & Drop the Optimized content into your own editor. Add your own commentary and share the post on social sites for Instant Exposure & Targeted Traffic. Curating Content from Authority Niche sites is a tried and tested technique used by many marketers and Top sites…
WP Curation Pro lets you do this with ease.
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Friday, December 8, 2017
X Scalper Review
X Scalper – what is it? It is a scalping indicator (Not EA/Robot) that works on ALL pairs and M1/M5 timeframes. X Scalper is an indicator like nothing you have ever seen before.
This indicator generates super accurate BUY/SELL signals on your chart that NEVER REPAINT. It alerts you about every new signal with email, sound pop-up or push notification sent to your mobile.
But most importantly, it has a new BUILT-IN signal confirmation and trend strength detection system. Here is how this system works : X Scalper draws two dashed lines along with the main BUY/SELL signal lines. These dashed lines indicate strong trends, help to avoid entering bad trades and also allow you to stay in trade ignoring other signals and keep making profit until trend reverses.
Everything is explained in detail in the step-by-step user guide with screenshots, special tips and trading rules that will allow you to get the most of out this new indicator. The BUY/SELL signals are super fast and the profit that you can make with “X Scalper” is outstanding!
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from WordPress https://reviewandbonuss.wordpress.com/2017/12/09/x-scalper-review/
WP Course Plan Review : Bonus
WP Course Plan – what is it? WP Course Plan is a new wordpress plugin developed by Andrew Hunter that will help you to create dynamic product layouts for use on sales pages, product listing pages, dashboard pages, and download pages.
Tehe are multiple ways to use wordpress course plan :
- Sales Page Offers : Create professional call to action offer boxes on your sales pages!
- Affiliate Offers : Organize your affiliate offers (even embed video reviews in each offer)!
- Member Dashboard : Create multiple dashboards for easy organization of member content!
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I’ve been looking for a way to organize my membership site without having to spend a fortune on a page builder plugin or some other specialized program. WP Course Plan is easy to use and affordable! Here are some of this wordpress plugin features :
- Customizable product layouts – Create beautiful product grids with up to 4 columns on your sales pages, member dashboards, or even use on download pages.
- Sidebar Widget – Display product or affiliate offers on your blog sidebar!
- Dynamic button links – Show different buttons/urls for logged in vs. visitors, and overlay a lock to show for non-access (which entices visitors to buy)!
- Membership Site Integration – Automatically locks out access if they are not a member of that course/level (currently works with S2 Member, MemberSonic Pro, Wishlist Member, and Digital Access Pass.
Compatible With All Themes – Works with any WordPress Theme
WP Course Plan Bonus
Bonus #1 : WP Left Behind : Using this plugin for Dual Launches Brings You More Sales. Use two platforms like Jvzoo and WarriorPlus for your product launch and use this plugin to direct traffic to the right pages and order buttons.
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If you have any information about WP Course Plan wordpress plugin that you would like to contribute to the conversation then you can leave your WP Course Plan Review below.
How To Get Your WP Course Plan Bonus
Important : Clear your cookies before proceeding. Click Here To Learn How. Then make a purchase using the link above. Forward your receipt of purchase or receipt no. to me using Contact form on this site with Subject: [WP Course Plan Bonus] so I can check it against my records. I will send you the download link and instructions to receive your downloadable WP Course Plan Bonuses.
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WP Course Plan Review | Demo + WP Course Plan Bonus
You can watch the video on Youtube here : https://youtu.be/JXVryXhpwQ4
from WordPress https://reviewandbonuss.wordpress.com/2017/12/08/wp-course-plan-review-demo-wp-course-plan-bonus/
Vlydeo V4 Templates Review : Bonus
Vlydeo V4 Templates – what is it? Fachrul Stream from Astroblu has just released his brand new product named Vlydeo, and it’s really make me stunned. It’s called : Vlydeo V4 Templates – the latest spectacular video and graphic templates.
With Vlydeo V4 Templates you can easily create your own animated explainer video in just a minutes, using nothing but powerpoint! At first time i saw the demo, i didn’t believe that this fancy and engaging animated video was created using powerpoint, and i bet you too!
This ready to use video templates for your business, like : offline business, promotional videos, online services (SEO, Video Marketing, Website service and much more), affiliate marketing, company profile and much, much more. You will not regret purchasing the Vlydeo V4 Templates package, because you will gain an incredible amount of video animations without spending more money.
Here is what you will get when you buy Vlydeo V4 Templates
- ALL “DONE FOR YOU” Powerpoint video templates.
- No supporting OR extra software needed NO complicated abilities needed. Even NEWBIES can EASILY create sophisticated videos using our ALL-IN-ONE PACK templates.
- LIMITLESS Possibility of videos can be created in just 3 SIMPLE Steps.
- Free Membership Branding & Design Club (new design every week)
- The Most Complete DFY Packages Than EVER!
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Business Video Footage Review : Bonus
Business Video Footage – what is it? Video is no longer a “nice to have” in marketing – it is a 100% requirement. 4x as many consumers would rather watch a video about a product than read about it. Video on a landing page can increase conversions over 80%.
Far too many videos use rubbish low quality free backgrounds & scenes. 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. Today you can grab over 100 high definition stock video clips that have never been released before for less than the normal price of just one video!
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Business Video Footage is a package contains 100 original stock footage clips shot on professional equipment by D. Singh, and produced in high definition. You’ll be getting ALL 100 videos in full 1920 by 1080 HD resolution. You’ll receive all the videos in MP4 format, which is compatible with all computers; both Windows PC’s and macs, and even mobile devices.
Take a look a what’s included inside Business Video Footage :
- 100 original stock footage clips shot on professional equipment and produced in high definition.
- All the videos in MP4 format, which is compatible with all computers,even mobile devices.
- 20 Different Category Video Footages.
- ALL 100 videos in full 1920 by 1080 HD resolution.
- 100 Different types of Audio Files
- HD Quality Short & Long Videos.
- You can use personal & Commercial.
- Use it to Build Your Credibility.
Business Video Footage Bonus
Bonus #1 : 25 YouTube outro clips : To take your benefits to the next level, this package includes good and well-visually designed 25 video outro clips that can be used on your projects, your client’s projects or even sold further. Ultimately, you can enhance the quality of your videos and get better results without spending much.
Bonus #2 : Dominate YouTube : If you ever wanted to grow your business with the best use of YouTube, then this package will prove to be a complete stress buster to ease off your worries. Inside this package, you will get an amazing guide that will teach you how to start making money directly through YouTube videos and make your business more profitable with this monster.
Bonus #3 : Market on YouTube : YouTube Marketing enables you to market your business effectively and educate your customers about latest services and offerings. Keeping this in mind, here’s an exciting package that includes a series of video tutorials to attract and gather hordes of targeted traffic for your business website. It also helps you rank your videos on various search engines to get more sales, more customers and ultimately, more profits.
Bonus #4 : Master YouTube Video Editor : Videos are the best way to build trust, relationship, and authority among your customers. But, creating and editing videos is a troublesome task and takes a lot of efforts from your end. But now, you don’t need to turn your hair grey as this amazing package that includes 8 useful videos will enable you to edit videos using this for your video marketing campaign.
Bonus #5 : YouTube Marketing Blunders : YouTube marketing is the best way to reach out to widely scattered audience and convert them into long term paying customers. But, there are certain critical elements that can act as roadblocks and hold you back from achieving your objectives. Don’t worry, to bail you out of this problem, I am providing this package that will make you aware of the most common mistakes that act as a barrier between you and your business success.
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Bonus #6 : Video Pro : Video marketing has gained grounds tremendously and marketers are using it to get higher ROI from their marketing campaigns. So, to enable you to grab your share from this huge pool, here’s a package that will guide you easily for exploding your online profits using the power of videos and getting best results from video marketing for your business.
Bonus #7 : YouTube Sharp Profits Reloaded : Today, billions and billions of viewers watch countless hours of videos everyday using their computers and mobile devices. Just imagine, if you could tap into a small percentage of them, how beneficial it would prove for your business. So, to grab your share from the diverse YouTube users, this package will give you a complete guide to set up your advertising campaign and make an ultimate profit machine.
Bonus #8 : YouTube In Stream Ads : YouTube provides various targeting and retargeting options so you can show your products to a narrowly defined audience, and boost profits without spending a fortune. Keeping this in mind, I am giving you an amazing report that will help you to find out best secret tips and methods to get tons of traffic and leads to your videos. When combined with your purchase through my affiliate link, it will add laurels to your business.
Bonus #9 : YouTube Celebrity : With the help of this EBook, you will learn everything you need to know to become successful on YouTube platform, how to build a massive audience in no time and make huge money from advertisements and make your YouTube channel more effective. Now what are you waiting for. Stop thinking now and get this package to make success your counterpart.
Bonus#10 : YouTube Traffic Weapon : More than 1 billion unique users visit YouTube every month. So, you can easily identify countless growth prospects that YouTube has for your business. Keeping this in mind, I am providing this package that includes the most accurate information needed to harness the power of online video marketing and get more traffic, leads, prospects, customers, clients, and sales without investing much.
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If you have any information about business video footage that you would like to contribute to the conversation then you can leave your Business Video Footage Review below.
How To Get Your Business Video Footage Bonus?
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Vlydeo V4 Templates Review | Vlydeo V4 Templates Bonus
You can watch the video on Youtube here : https://youtu.be/jOYUrOGHzek
from WordPress https://reviewandbonuss.wordpress.com/2017/12/08/vlydeo-v4-templates-review-vlydeo-v4-templates-bonus/
[Review] Business Video Footage | Business Video Footage Bonus
You can watch the video on Youtube here : https://youtu.be/S-onznkPCBw
from WordPress https://reviewandbonuss.wordpress.com/2017/12/08/review-business-video-footage-business-video-footage-bonus/
GeoCraft V2 Review | Demo Plus GeoCraft V2 Bonus
You can watch the video on Youtube here : https://youtu.be/u0Bnl_7u0bI
from WordPress https://reviewandbonuss.wordpress.com/2017/12/08/geocraft-v2-review-demo-plus-geocraft-v2-bonus/
GeoCraft V2 Review : Bonus
GeoCraft V2 – what is it? GeoCraft V2 is a local business directory listing wordpress theme! This is a responsive wordpress theme with awesome design and a comprehensive system for listing submissions, automated payment collection, listing approval, user registration, confirmation and notification systems, and lots of possibilities to monetize your website via featured listings and sponsored ads!
Did you know that Google loves Business Directory websites :
Reason #1 – Directory websites have 100’s of businesses aggregated at one place, that means there’s gonna be 100’s of pages of content on the single website for a specific niche (niches like – Doctors, Lawyers, Restaurants, Hotels, Wedding planners, etc).
Reason #2 – Directory websites get better ranking in SERPs and as a result, they get maximum traffic from Google. So ultimately, you generate business for all those business listings that you have aggregated on your site.
Directory websites like Yelp.com used the same concept earlier and generated a huge directory of restaurants. Last year, Yelp.com made a profit of $300 million. So my question is – Do you want to create your next business directory website to earn recurring passive income for a long term??
With GeoCraft V2 wordpress theme, you can create a list of business for any niche and allow users to submit their business listings for the same. You can charge listing owners one-time fee or recurring fee for their listings. Have a look at its features :
- Radius Search
- Claim Listing
- Fast/Quick search with newly ajax
- Payments via PayPal
- Captcha To Prevent Spam Registrations
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Thursday, December 7, 2017
What Happens When Your Startup is Acquired by a Big-Name Brand?
Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk.
It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at Jeff Seibert, former senior product director at Twitter, to learn valuable lessons about how to proceed when your startup is acquired by a larger brand.
Jeff’s first company, Increo, was sold to Box in 2009. His second startup, Crashlytics, was sold to Twitter in 2013, and then, when he became the senior product director at Twitter, he got to see things from the other side of the table. What happens from the big brand’s perspective? How is the startup integrated as smoothly as possible? Jeff played a major role in several notable Twitter deals as well – Periscope being the largest of those. Here are just a few of the many lessons he learned.
Start by Building Tools to Help People
Increo was a company founded on the sharing of ideas and collaboration. The company’s first product Feedbackr, was build around the simple premise of uploading a document, and then getting feedback on those ideas and making changes to the file accordingly. Feedbackr was designed during Seibert’s senior year of college, and was launched in May – just a few weeks before graduation.
The product was featured on TechCrunch, where it enjoyed an initial spike of traffic, and then flat-lined. Seibert mistakenly thought that getting showcased on TechCrunch was their big break into the world of startups — but it was only the first step on what would become a long and ever-changing journey.
Throughout that summer, Seibert and his team continued to work on and refine the product – eventually paving the way for it to accept 100 different file formats — a feat that was fairly complex for the time. Since everything was in real-time, people could be drawing on the document while others left comments and notes. The product was immensely popular with freelancers, but never really broke the 20,000 user mark.
Back to the Drawing Board
The pressure was on to keep the company afloat. Despite over three dozen interviews around Silicon Valley to acquire funding, nothing was happening. Keep in mind that this was 2009, a time when investors were wary of spending a lot anyway because of the lessons learned from the first dot-com bubble burst.
The team went back to the drawing board to look at their core product. There were lots of companies out there that dealt in documents, but very few of them would let you display those documents in the browser, much less add markup and such to them. So the team theorized that instead of having a standalone product – they could partner with other companies to allow their document conversion to power their own platform.
Not a Partnership – An Acquisition
The companies that Seibert and his team approached had a few notable constraints. They wanted exclusive use of the technology and they had to be able to host it themselves, since using a third party would’ve opened them up to all kinds of legal snafus.
Jeff and his team stepped back — realizing this looked a lot less like partnership and more like an acquisition. Suddenly, offers were on the table. Pros and cons were quickly hashed out, and some really pertinent issues percolated to the top. Most importantly:
- The technology had to be right – One of the companies Seibert was considering used Ruby on Rails to power their platform, whereas Feedbackr used Java. It would take over a year to rewrite the product.
- The culture had to be a good fit – If the company culture isn’t quite right — for example, the business is older and set in their ways about how to do things, it may not work out to everyone’s benefit.
- The roadmap for the future had to be clear – One of the companies was looking to build a presence in the Wiki space, whereas the team at Feedbackr really didn’t see the potential or the purpose.
- The company had to have growth – A company that was fairly stagnated wouldn’t show much promise for the future of the product. They had to need the product as much as the product needed them.
- The product had to be scalable – Where would the product be five years from now? Could it grow to accommodate demand?
All of these questions helped the Increo team rule out different offers before finally being acquired by Box. Not only was Feedbackr Seibert’s first experience with having a company acquired, but it was also Box’s first experience acquiring another startup.
Making Up for Lost Technology
One of the biggest lessons Seibert (and Box) learned from this acquisition was that even though the deal was small and simple, they couldn’t afford to rest on their laurels. Other companies, like Crocodoc, were leveraging new technology to make document conversions and previews even more user and technology-friendly. Not one to be left behind, Box purchased them as well.
If you’re the purchaser – the one place you don’t want to find yourself in is making up for lost technology — by concentrating too much on what you have, and not what else is out there, it gives your competition time to seize upon something newer and fresher — and being an afterthought is not what you want to be.
Ideas in Sync
Jeff’s second product was actually born out of a frustration with the complexity of syncing systems together. After some time working with document previewing technology, he began working on Box’s sync project to help users keep versions of files neatly synced up and updated. Working on systems to make this happen is highly complex, buggy and cumbersome. These kinds of clients crashed constantly — which in turn lead to the idea of Crashlytics.
In short, Crashlytics detected crashes and uploaded reports to the server. In the beginning, it was cryptic at best, but through further refinement, the process could be automated: detect when the crash happened, where it happened, and save it to the server. As you might imagine, developers and programmers loved the idea — the waiting list was long and people couldn’t stop talking about it.
Happy Tweets
One of Crashlytics big brand customers was Twitter. They became very attached to the technology and used it in their apps. So focused were they on how useful Crashlytics was that they continued to invite the team to come out to their headquarters and consider working for Twitter. Seibert and his team had no intention of leaving Crashlytics or even selling it to Twitter. They were 100% focused on their own goals and creating a product that people loved.
With a bit more prodding, a few of the Crashlytics team, including Jeff, met with Twitter executives. That’s when it became apparent that Twitter had a set vision for the future of mobile and software development kits — a vision that perfectly gelled with Crashlytics own vision. Here was this complete strategic alignment that meshed together so fully that it was impossible to deny.
Yet Crashlytics was still its own company. Twitter invested heavily in the company and helped them further build and refine their own product, while the Crashlytics team helped Twitter reinvent their brand and rework their focus on bringing in the very developers that helped make Twitter great.
So here you have one person with two very different acquisition perspectives — one of having their product become part of another brand that needed what they had created, and another where the result is less of an acquisition and more of a “melding of the minds” to create something bigger and better than either could have done alone.
What Big Companies Look For in Startups
Beyond the cultural and technology fit, as well as future plans, there’s the team. It may sound like a small and insignificant piece of the puzzle, as there are countless highly qualified individuals out there. But they must be willing to work within the established company’s culture and brand.
Can they build a solution that’s powerful, scalable, and elegant to solve a pressing need? Have they already built such a solution? And perhaps most importantly, can they, and the solution they’ve built, help win over this market? There’s a big focus on building a team that’s highly energized, highly intelligent and highly productive. The people are what makes the product, and the product is what solves the need. If some of these things aren’t in alignment or agreement, the deal doesn’t happen — which is more often than not.
That’s right. According to Seibert, almost all deals fail. This is just something you come to expect as you do it a few times. From the startup’s point of view, you can’t afford to be burnt out, tired or simply floating about day-to-day, unsure of where or how to best spend your energy. From the company’s point of view, they can’t afford to invest in something that’s just a hobby or an experiment. They need a long-term solution because they have strategies in place both today and well into the future. If both groups aren’t completely committed – things are not going to end well.
Striking the right balance is the bottom line. Making sure everyone is clear and amenable about the path forward is what’s going to make or break an acquisition. Sometimes it works out, sometimes it doesn’t — and there’s nothing wrong with that.
Have you been part of a startup that has been acquired, or were you the one involved in the acquisition? We’d love to hear your perspective on buying, selling or valuing a startup. Share your thoughts and comments with us below!
About the Authors: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!
from WordPress https://reviewandbonuss.wordpress.com/2017/12/07/what-happens-when-your-startup-is-acquired-by-a-big-name-brand/
Kubernetes and Serverless: Oracle at KubeCon 2017
By: Bob Quillin
Today at the KubeCon + CloudNativeCon 2017 conference in Austin, Texas, the Oracle Container Native Application Development team open sourced two new Kubernetes related projects which we are also demoing here at the show. First, we open-sourced an Fn Installer for Kubernetes. Fn is an open source serverless project announced this October at Oracle OpenWorld. This Helm Chart for Fn enables organizations to easily install and run Fn on any Kubernetes deployment including on top of the new Oracle managed Kubernetes service Oracle Container Engine (OCE).
Second, we have open sourced Global Multi-Cluster Management, a new set of distributed cluster management features for Kubernetes federation that intelligently manages highly distributed applications—“planet-scale” if you will—that are multi-region, hybrid, or even multi-cloud. In a federated world, many operational challenges emerge—imagine how you would manage and auto-scale global applications or deploy spot clusters on-demand. For more, check out the Multi-Cluster Ops in a Hybrid World session by Kire Filipovski and Vitaliy Zinchenko on Thursday, December 7, at 3:50pm!
Pushing Ahead: Keep It Open, Integrated, and Enterprise-Grade
Customers are seeking an open, cloud-neutral, and community-driven container-native technology stack that avoids cloud lock-in and allows them to run the same stack in the public cloud as they run locally. This was our vision when we launched the Container Native Application Development Platform at Oracle OpenWorld 2017 in October.
Since then Oracle Container Engine was in the first wave of Certified Kubernetes platforms announced in November 2017, helping developers and dev teams be confident that there is consistency and portability among products and implementations.
So, the community is now looking for the same assurances from their serverless technology choice: make it open and built in a consistent way to match the rest of their cloud native stack. In other words, make it open and on top of Kubernetes. And if the promise of an open-source based solution is to avoid cloud lock-in, the next logical request is to make it easy for DevOps teams to operate across clouds or in a hybrid mode. This lines up with the three major “asks” we hear from customers, development teams and enterprises: their container native platform must be open, integrated, and enterprise-grade:
Open: Open on Open
Both the Fn project and Global Multi-Cluster Management are cloud neutral and open source. Doubling down on open, the Fn Helm Chart enables the open serverless project (Fn) to run on the leading open container orchestration platform (Kubernetes). (Sure beats closed on closed!) The Helm Chart deploys a fully functioning cluster of Fn github.com/fnproject/fn on a Kubernetes cluster using the Helm helm.sh/ package manager.
Integrated: Coherent and Connected
Delivering on the promise of an integrated platform, both the Fn Installer Helm Charts and Global Multi-Cluster Management are built to run on top of Kubernetes and thus integrate natively into Oracle’s Container Native Platform. While having one of everything works in a Home Depot or Costco, it’s no way to create an integrated, effortless application developer experience—especially at scale across hundreds if not thousands of developers across an organization. Both the Fn installer and Global Multi-Cluster Management will be available on top of OCE, our managed Kubernetes service.
Enterprise-Grade: HA, Secure, and Operationally Aware
With the ability to deploy Fn to an enterprise-grade Kubernetes service such as Oracle Container Engine you can run serverless on a highly-available and secure back-end platform. Furthermore, Global Multi-Cluster Management extends the enterprise platform to multiple clusters and clouds and delivers on the enterprise desire for better utilization and capacity management.
Production operations for large distributed systems is hard enough in a single cloud or on-prem, but becomes even more complex with federated deployments—such as multiple clusters applied across multi-regions, hybrid (cloud/on-prem), and multi-cloud scenarios. So, in these situations, DevOps teams need to deploy and auto-scale global applications or spot clusters on-demand and enable cloud migrations and hybrid scenarios.
With Great Power Comes Great Responsibility (and Complexity)
So, with the power of Kubernetes federation comes great responsibility and new complexities: how to deal with challenge of applying application-aware decision logic to container native deployments. Thorny business and operational issues could include cost, regional affinity, performance, quality of service, and compliance. When DevOps teams are faced with managing multiple Kubernetes deployments they can also struggle with multiple cluster profiles, deployed on a mix of on-prem and public cloud environments.
These are basic DevOps question that are hard questions to answer:
- How many clusters should we operate?
- Do we need separate clusters for each environment?
- How much capacity do we allocate for each cluster?
- Who will manage the lifecycle of the clusters?
- Which cloud is best suited for my application?
- How do we avoid cloud lock-in?
- How do we deploy applications to multiple clusters?
The three open source components that make up Global Multi-Cluster Management are: (1) Navarkos (which means Admiral in Greek) enables a Kubernetes federated deployment to automatically manage multi-cluster infrastructure and manage clusters in response to federated Kubernetes application deployments; (2) Cluster Managerprovides lifecycle management for Kubernetes clusters using a Kubernetes federation backend; and (3) the Federated Ingress Controller is an alternative implementation of federated ingress using external DNS.
Global Multi-Cluster Management works with Kubernetes federation to solve these problems in several ways:
- Creates Kubernetes clusters on demand and deploys apps to them (only when there is a need)
- Clusters can be run on any public or private cloud platform
- Runs the application matching supply and demand
- Manages cluster consistency and cluster life-cycle
- Ingress, nodes, network
- Control multi-cloud application deployments
- Control applications independently of cloud provider
- Application-aware clusters
- Clusters are offline when idle
- Workloads can be auto-scaled automatically
- Provides the basis to help decide where apps run based on factors that could include cost, regional affinity, performance, quality of service and compliance
Global Multi-Cluster Management ensures that all of the Kubernetes clusters are created, sized and destroyed only when there is a need for them based on the requested application deployments. If there are no application deployments, then there are no clusters.
As DevOps teams deploy various applications to a federated environment, then Global Multi-Cluster Management makes intelligent decisions if any clusters should be created, how many of them, and where. At any point in time the live clusters are in tune with the current demand for applications, and the Kubernetes infrastructure becomes more application and operationally aware.
See us at Booth G8, join our sessions, and learn more at KubeCon + CloudNativeCon 2017
Come see us at Booth G8 and meet our engineers and contributors! As a local Austin native (and for the rest of the old StackEngine team) we’re excited to welcome you all (y’all) to Austin. Make sure to join in to “Keep Cloud Native Weird.”
And be fixin’ to check out these sessions:
- Multi-Cluster Ops in a Hybrid World deep dive session by Kire Filipovski, Cloud Architect at Oracle, and Vitaliy Zinchenko, cloud architect at Oracle Thursday December 7 at 3:50 p.m. – 4:25 p.m., Meeting Room 8ABC, Level 3.
- Running MySQL on Kubernetes – Patrick Galbraith, principal platform engineer at Oracle. Thursday, December 7, 3:50 p.m. – 4:25 p.m., Meeting Room 9C, Level 3
https://blogs.oracle.com/kubernetes-and-serverless%3A-oracle-at-kubecon-2017
from WordPress https://reviewandbonuss.wordpress.com/2017/12/07/kubernetes-and-serverless-oracle-at-kubecon-2017/
[REVIEW] Crazy Little Funnels | How To Create A Sales Funnel?
You can watch the video on Youtube here : https://youtu.be/w4hMCmuUELM
from WordPress https://reviewandbonuss.wordpress.com/2017/12/07/review-crazy-little-funnels-how-to-create-a-sales-funnel/
Wednesday, December 6, 2017
8 Overlooked Social Media Tactics That Can Increase Conversion Rates
“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot.
Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down the same path. You’ll be stagnant.
The same logic applies to your social media strategy. It’s easy to repeat the tactics that have worked well for you so far, generating a little bit of buzz and keeping you hooked into what’s happening on Twitter.
But are you just going through the motions without considering how you can use social media to improve conversion rates?
If you’ve been using the same social media strategies for ages and your impact has leveled off, it’s probably time to review your goals and make sure that your social media tactics are increasing conversion rates, building brand awareness, and bringing in new customers.
Here’s how.
1. Double Down on One (or Two) Channels That Work For You– And Share Videos
Let’s face it: Internet users are addicted to video, and that’s great for publishers and marketers.
On average, Facebook users devour 100 million hours of video every single day. About 82% of Twitter users watch video on that particular medium. Marketers are also seeing positive results with LinkedIn Video, which was introduced this past August to help users introduce themselves, explain their professional processes, or reach out to new people.
If you want to increase conversion rates on social media, double down on the channels that are already working for you. For example, if you see more engagement on Twitter than you do on LinkedIn, it’s a good idea to direct your efforts on Twitter.
After we saw higher engagement with Facebook videos, especially the one about the three essential WordPress plugins for websites, we narrowed our targeting to people that are interested in WordPress as a software and those who work in IT industry such as the web developers or freelancers. As the result, we’re able to reach more potential customers and generated immediate page likes and engagements, increasing the average daily registrations by 71%.
2. Use Thoughtful, Conversion-Oriented Social Sharing Buttons
Many publishers simply work hard to create content and trust that readers will figure out how to share their content. However, it’s easy for publishers to integrate compelling social sharing buttons onto their blogs– and these easy-to-click buttons help drive virality.
That’s why it’s crucial for publishers to optimize their social sharing buttons to drive more content engagement. But before we get into the tactics, let’s talk about what makes a good social sharing button in the first place:
- Clarity. Social sharing buttons should be both easy to spot and understand. Remember those “Try me!” toys in the toy store? Those are great examples of buttons with clarity. All you have to do to have fun is press the button. Don’t make users work to share your stuff.
- Non-interference. Social media buttons that interfere with the content tend to get on our nerves. Users will have no qualm sharing your content if they think it’s worthy of sharing — your job is to make it easy to share and the sharing button doesn’t get in the way of the content.
- Strategic placement. What do we mean by “strategic”? You should place your social media buttons just at the moment someone feels compelled to share your quality content. Don’t jump the gun or make users search for a long time for your buttons, only to finally give up.
Depending on your specific blog and its graphic style, you’ll likely want to choose between two types of social buttons: inline or sticky share buttons. The choice is ultimately a matter of your own strategy and preference, but here’s an overview of each type:
- Inline share buttons are arranged together, which makes them easy to sort and insert into your content without interfering. When you hear “inline,” think “inline roller skates”–where the wheels are arranged neatly together.
- Sticky share buttons are a little more interactive. For example, they can include a floating sidebar or a floating banner. As the user scrolls down, the buttons follow along, without getting in the way of the reading experience along the way.
Below, you’ll see examples: first, inline buttons arranged neatly together for a graphically-satisfying result. Second, a “floating sidebar” that makes its presence clear:
Your choice? Simple. Pick the style that suits your site the best.
3. Participate in Social Forum Sites and Add Value
When it comes to social forum sites, you’re looking at three main contenders: Reddit, Quora, and Inbound. Each of these sites is full of active communities that are chatting, sharing, and getting support.
If you participate on these sites, you’ll get more attention on your brand. Here’s a great example of a Quora answer that shot to the top because of the time and insight shared in the answer:
If you have read this Quora marketing guide, you’ll remember the site gives you exposure to 1.5 million monthly viewers so you stand a good chance of drawing more attention to your site. If even a fraction of those eyes want to check out more about you and what you do, the investment you’ve made in sharing value online will pay off.
4. Test the Life Out of Social Ads
Are you thinking like a data-driven marketer? If not, you should. You need to analyze data to figure out which platforms performs the best in driving brand awareness, engagement, and ultimately conversions.
A key component of data analysis is A/B testing. Perform A/B tests on your social ads to find out which version resonates more with your audience. On most of the social media platforms, you can invest a relatively small amount of money to gain insights that could generate huge returns. Facebook is big on promoting its own A/B testing platform, which means that most of the work is already done for you.
Not sure you want to spend any money on social A/B testing just yet? You can even use strategies to test your Facebook posts without putting a single penny down.
5. Consider Exactly How Your Audience Buys on Social Media
Given the variance in demographics of different social media platforms, it’s not surprising to see that some products sell better on one platform than another. Some sales processes are built for the platform. Others…well, they’ll take a while.
For example, an email service provider may not capture many direct sales from Twitter, but that doesn’t mean it can’t build brand awareness and long-term name recognition. On the other hand, when Kylie Jenner announces a new lip kit on social media, she can expect instant sales.
Posting my first Kylie Cosmetics YouTube video today!!! Jordyn and I are revealing my brand new lipkits for fall!
— Kylie Jenner (@KylieJenner) September 28, 2017
https://platform.twitter.com/widgets.js
The bottom line? Understand the sales process of your audience and create a social media strategy tailored to the demographic of each platform.
6. Use Emotional Cues to Spruce Up Your Headlines
According to CoSchedule, there are three headline formats that perform particularly well. These can be used as headline for your blog posts, and can then be used on social media to increase conversions.
- How to {Do Something} That Will {Help You Experience Desired Result}
- {#} Ways to {Do Something} to {Produce Desired Result}
- What is the Best {Topic} That Will {Do Something Desirable}?
These headlines share a few things in common. First, they get to the point: there’s no doubt in what you can expect to get or learn when you read the post. Second, they take on the customer’s perspective — some of them even sound like keyphrases that customers and readers are entering as they search for your solutions.
When it comes to headlines, start from the customer’s perspective. Think about what will resonate most with them, and you’ll rarely go wrong.
7. Play Nice With Others
No one wants to follow a social media robot online. Follow this golden rule: be the kind of social media account you would want to follow. For example:
- Participate. Tag those you’ve quoted and mentioned when you share on social. You won’t only share insights with your audience, but you’ll earn some brownie points along the way.
- Curate content. Think of your social media like a blog. Promote the work of other companies if you think a link is something your audience might want to check out. Some people will follow you online just because you’re so good at finding interesting tidbits and links.
- Give, give, give. Infographics, statistics, insights, stories–if you can provide something that your followers will find valuable, make sure you share it. After all, social media is a two-way street: don’t just promote your company and forget to give valuable information to readers.
For example, toilet paper is the opposite of a sexy product, but Charmin’s Twitter account is so generous and engaging that social media users can’t help but interact. The brand replies to Tweets that come in, and runs campaigns, such as #Tweet4ATree to encourage participation.
.@emily_maggie We know you love sports so we hope this tree someday shades kids & families as they play. #Tweet4ATree pic.twitter.com/YTdeWMiRR6
— Charmin (@Charmin) October 27, 2017
https://platform.twitter.com/widgets.js
8. Use Social Media as a Primary Support Channel
Did you know that in the last two years, customer service interactions on Twitter have increased 250%? That’s a lot of people asking for help on social media.
Today’s social media user expects your service to be timely and responsive, even in matters of customer support. Why not give them what they want? Send personalized and timely replies on social media, even if it’s simply to direct someone to the right customer support channel.
For example, Casper, an online retailer for mattresses, responds in a natural, friendly way to customers with questions. They don’t be belabor the interaction or make it tough on the customer– they simply give a friendly answer quickly and efficiently.
Take Advantage of Your Social Media
Let’s face it: you’re on social media anyway. If your old routine has gotten you nowhere, it might be time to incorporate the overlooked tactics that boost conversions and even sales. Let us know about any of your experiences with these tactics below!
About the Author: Paul Lentz is the SVP of Publisher & Business Operations at ShareThis, a technology company that provides free sharing and content optimization tools to help more than three million publishers grow their digital audiences. When not doing what he can to support the publishers, he’s taking a break from digital devices and experiencing nature through skiing, hiking, and running.
from WordPress https://reviewandbonuss.wordpress.com/2017/12/06/8-overlooked-social-media-tactics-that-can-increase-conversion-rates/
Local Animation Studio Review | Start A Video Production Business
You can watch the video on Youtube here : https://youtu.be/HqxvnkDf-dw
from WordPress https://reviewandbonuss.wordpress.com/2017/12/06/local-animation-studio-review-start-a-video-production-business/
Local Animation Studio Review
Local Animation Studio – what is it? “Local Animation Studio” is a first of it’s kind “done for you” cloud-based animation studio, featuring dozens of professional high quality & original animated commercials, that can be customized for a small business in just a few minutes.
How would you like to create animated videos and commercials and sell them to small businesses again and again? Local Animation Studio just launched and it`s pretty incredible. It features dozens of pre-made animated commercials that you can customize for a business in just ninety seconds, even if you have no previous experience!
You probably know the creator, Matt Bush. He has helped countless students become successful from creating and selling commercials to businesses. This time he partnered with one of the top animation companies around, to create something really unique and powerful. Something that is going to make small businesses reach for their wallets!
With Local Animation Studio loud-based animation studio you will have the opportunity to create unlimited commercials for unlimited businesses and sell them for 100% profits! And the software is so simple to use :
- 100% Cloud-Based. Nothing to install, ever
- 30 templates to choose from, featuring 10 different hot small business niches
- Sleek point and click interface makes for easy editing
- Easily customize with the business’s information including their logo
- Choose from a male, female, and even british voiceover
- Select your own music (or upload your own)
- And so much more…
The following article was initially seen on Local Animation Studio Review
from WordPress https://reviewandbonuss.wordpress.com/2017/12/06/local-animation-studio-review/
Affiliate Rex V2 Review | Huge Bonus + Affiliate Rex V2 Demo
You can watch the video on Youtube here : https://youtu.be/b6HsfVf6FpM
from WordPress https://reviewandbonuss.wordpress.com/2017/12/06/affiliate-rex-v2-review-huge-bonus-affiliate-rex-v2-demo/
Affiliate Rex V2 Review : Bonus
Affiliate Rex V2 – what is it? Affiliate Rex V2 is a new software that allows you to fully automate every aspect of affiliate marketing. It gives you the same kind of tools that all the top affiliates use. It puts them all into one fully integrated system that lets you set up everything with a few clicks of your mouse.
No complicated autoresponder to set up (it’s done automatically), traffic and conversion tracking is built in so doesn’t even need setting up plus link cloaking as standard of course. Even a newbie can run this and make it work like gangbusters.
Affiliate Rex V2 is probably one of the best affiliate marketing software systems I have seen. It literally does everything for you. Even gets you off the ground by including a number of best selling IM products that he will guarantee you get approval for.
With Affiliate Rex V2 you get everything from guaranteed JVZoo approvals to pre-built sales funnels and lead-magnets, to one click GetResponse configuration. Includes automated list building, built-in link cloaking and full traffic and conversion tracking. You can set up a complete affiliate campaign in under 2 minutes and with just a few clicks of the mouse.
Affiliate Rex comes with a number of high quality affiliate products that already have a proven sales record. Of course they all come with guaranteed affiliate approval. Simply add JVZoo affiliate links to Affiliate Rex V2 and you can generate an unlimited amount of lists, campaigns and and cloaked tracking links for any traffic source you like.
Every product inside affiliate Rex comes with a complete sales funnel. Including lead magnet and exit-pop. Each lead magnet/exit-pop comes with a valuable free offer. Everything is fully automated and any affiliate link you create will automatically generate the correct funnel and pages for your affiliate product.
Create both sales links (direct to the sales page) a or lead magnet links (to free offer). In either case your list will be populated with subscribers from both sales and sign-ups. No more wasting your traffic as a one hit wonder and only building a list for the product owners.
The next content was first seen on Affiliate Rex V2 Review : Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/12/06/affiliate-rex-v2-review-bonus/
Tuesday, December 5, 2017
How 3 Companies Re-established Their Competitive Advantage
It's difficult to mention digital transformation without the word "agility" entering the picture. Gaining a competitive advantage in the business world increasingly revolves around an IT architecture that supports real-time interactions and data-driven decisions. This, in turn, unleashes new levels of innovation and even the ability to disrupt an industry—or even the world.
Today’s digital enterprise is cloud-centric. According to IDC, enterprise adoption for cloud computing has reached 70%, and 56% of organizations are looking for opportunities to implement the cloud. As a 2015 McKinsey & Company report, “From Box to Cloud,” points out: "Cloud computing is moving closer to the center of executives' strategy discussions." Yet, despite these advances, it's painfully apparent that some organizations struggle to develop a plan that moves them out of the data center business so IT can participate more driving more value to the business.
What Cloud-Native Startups Can Teach Enterprises
Plenty of industries—the newspaper business being an excellent example—have focused on their own demise long before cloud and mobile apps became major disruptors. Yet, the New York Times recently reported its third straight quarter of better-than-the-economy growth. Revenue at the paper is up 6.8%, due largely to migrating away from a traditional industry revenue model (ad revenue) and embracing a “freemium”-type model that so many startups have found success with. The newspaper has leveraged social media to bring quality journalism to a new generation of readers and subsequently blocked users from accessing more than five articles a month. Many consumers held out, but by taking this fresh approach the New York Times now boasts more than 2.5 million digital subscribers, and it has managed to keep this number steady for more than a year.
One thing centenarian businesses are good at is adapting to changing market conditions. They wouldn’t be around so long if this weren’t the case. So how can long-standing organizations start to adopt a more agile business model? How can they leverage new technologies to gain a competitive edge? What does a best practice approach look like? There are some important lessons we can learn from industry leaders that have embraced disruptors and leverage cloud technologies effectively.
Companies That Adopted Agile Cloud-Ready Infrastructure to Meet New Demand
Consider All Nippon Airways. The company, which operates a fleet of 240 aircraft and accommodates upwards of 49 million annual passengers flying to 72 destinations, had to find a way to differentiate itself from a spate of upstart, low-cost carriers. Executives recognized that the carrier couldn't compete on price alone—at least not without undermining or completely abandoning its current business model.
Achieving closer interactions with customers was at the center of its digital strategy. ANA needed a high-performing and scalable email system that could deliver real-time notifications to flyers. This capability, executives recognized, would reduce pressure on ground and phone agents to provide updates about flight cancellations, changes, and other important matters. Although the cost gains were clear, the initiative also ratcheted up value for customers. They could view notifications on their smartphones and stay up-to-date without calling into the airline.
ANA turned to Oracle Exadata Database Machine, along with GoldenGate and Oracle Enterprise Manager, to create a real-time data framework. The cloud-based environment allows passengers to view events as they happen. No less important: Passengers can customize notifications, including what they are informed about and what frequency ANA communicates with them. All told, the migration to the new IT platform required only eight months. A conventional migration would have spanned about 13 months.
Other companies have realized similar gains by adopting an agile, flexible IT framework to support its business. Macy's, another company with a long history, turned to Oracle Database Exadata Cloud Service when it wanted to introduce an intelligent merchandising application in 2016. The solution delivered a broader and deeper understanding of customers’ evolving preferences, and provided predictable and consistent application performance.
Nippon Paint Holdings, a 136-year-old business, embarked on a global expansion strategy through Oracle Engineered Systems. Oracle SuperCluster M7 delivered a high-performing and scalable platform to improve the company’s competitive position and support global growth: By consolidating five database servers into a single storage system, the firm has witnessed a 5x gain in data load time—from 2GB per second to 10GB per second.
Ready to Breathe Some Fresh Air Into Your Business?
Becoming cloud-ready is an important step in preparing to tackle the challenges of digital business. The cloud delivers potentially business-altering gains in scalability, flexibility, and cost-efficiency. It provides the framework to streamline processes and workflows while introducing opportunities for entirely new products and services.
In the coming years, enterprises that can adopt cloud technology and apply it in broad and deep ways throughout the organization are far better positioned to emerge as digital leaders. Digital business requires a fast, flexible, and dynamic framework. Clouds are now at the center of business and IT transformation.
https://blogs.oracle.com/how-3-companies-re-established-their-competitive-advantage
from WordPress https://reviewandbonuss.wordpress.com/2017/12/06/how-3-companies-re-established-their-competitive-advantage/
What Can You Do with Blockchain? Here Are 4 Ideas to Consider
By David Haimes, Oracle senior director of ERP development
By now you’ve probably heard at least one description of what blockchain is, and that description probably had something to do with money. Blockchain has received a lot of attention for its “distributed ledger” technology, which is the basis for buying or selling cryptocurrencies and other assets through private markets.
But blockchain technology has broader applications than cryptocurrencies. In the future, blockchain technology could be a part of many everyday business-to-business transactions, including those powered by enterprise applications.
There are many use cases discussed and it can be hard to make sense of them all, but I prefer to look at the ways the technology can be used to bring value to businesses. Take a look at these four scenarios of how blockchain could work within enterprise applications to provide more flexible, secure, and streamlined business processes—or even enable new business models.
1. Enable distributed, autonomous marketplaces
Blockchain allows asset owners to track and trade things of value—such as outstanding invoices—in a secure, transparent, private, and self-reconciling “chain” of transactions. This capability adds speed and flexibility to cash and asset management. For example, using verified invoices from enterprise resource planning (ERP) applications, companies could raise needed cash quickly or accelerate cash flow by selling invoices on an autonomous invoice-factoring marketplace.
Autonomous marketplaces for other assets likely will multiply. Essentially, a blockchain-based transaction does away with the need for third-party oversight because the software itself is a controlled and open framework that is visible to all transaction participants. Thus, organizations can view their assets multi-dimensionally in terms of value; instead of just face value, they have opportunity value.
2. Reduce friction in business transactions
Managing spending is a challenge for most organizations. Take a look at these statistics from Ardent Partners CPO Rising 2016:
· Less than half (45%) of spend is contract-compliant
· Only 39% of addressable spend is actually sourced
· Only 63% of spend is linked to a purchase order
Alternatively, enterprises could create a self-governed blockchain network for suppliers and partners. This could enable automated smart contracts, instant payments, and Internet of Things-activated shipments. Without human interaction, errors and missing information are reduced across transactions, and transactions happen faster because buyers and sellers are directly connected.
3. Manage and secure decentralized private records with encryption
One of the fundamental features of blockchain is that each individual data record or element is encrypted. Traditionally, industries rely on third parties to guard databases of their shared information using firewalls and restricted access. As frequent high-profile data breaches demonstrate, this practice isn’t ideal.
But if each data element is secured and encrypted with a blockchain member’s key, a cybercriminal would need to have access to each key of each member to access all of the blockchain data. This is not to say that blockchain makes all data 100% secure, but it certainly can help to prevent the exposure of large numbers of private records in a single act.
A logical application for this example is employee or student records, where employers and educational institutions and even industry certification bodies can add new qualifications, grades or work positions as they are obtained. Imagine giving an employee a key for access to all of his or her employee records as part of a secure blockchain that human resources (HR) also participates in. Individuals would be able to share their college transcripts or employment with employers or other educational institutions securely and not rely on faxing copies of certificates that are unreliable and easy to forge.
4. Tracking the provenance of products and materials
Blockchain can help to guarantee product quality and safety by making it easier to track and locate in-use products and materials. For example, let’s say an auto manufacturer forms a quality-focused blockchain that includes parts suppliers, sub-assembly makers, a quality-control provider, and the public regulatory body (e.g National Highway Traffic Safety Administration). Recalls of defective parts would then progress much faster, and thus be more effective. This is significant, considering that tens of thousands of lives are lost annually because of defective auto parts.
Blockchain Is Likely in Your Future
These are only four of many ways we see our customers potentially using blockchain. We recently announced Oracle Blockchain Cloud Service at Oracle OpenWorld, and we’re encouraging our customers to think strategically about the technology. Take some time to learn about blockchain, and then consider pilot projects that can add value to your business. In some cases, using blockchain will require building new business processes or reconstructing existing ones using Oracle Cloud applications. But it is a flexible technology that could benefit any industry.
It may be a few years before blockchain is present in a large percentage of our customers’ technology stacks, but we are building paths for easier ramp-ups of blockchain initiatives when customers are ready. This goes not just for our applications but also for our expertise. The same function-specific specialization Oracle maintains for implementations of financial, human resources, and supply chain applications will also be part of blockchain projects.
Learn about blockchain and other innovations at Modern Finance Experience.
https://blogs.oracle.com/what-can-you-do-with-blockchain-here-are-4-ideas-to-consider-v2
from WordPress https://reviewandbonuss.wordpress.com/2017/12/05/what-can-you-do-with-blockchain-here-are-4-ideas-to-consider/
How to Acquire Customers with Facebook’s New Messenger Ads
Facebook recently released Facebook Messenger app ads to the general public.
Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined.
Thanks, Zuck.
You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now.
But with all of these new features comes white noise. Using the right tactic is like finding a needle in a haystack on new platforms.
Just like with any new digital advertising platform, it’s hard to know what works and what doesn’t.
What will help you acquire customers and what will get you reported for stalking.
Here’s how to find that proverbial needle in the haystack by using Facebook Messenger ads to acquire customers.
The Three Main Types of Facebook Messenger Ads
Currently, Facebook offers three main advertising formats or placements with their new Messenger ad services.
Each one is different. But you can use them all together to create one big, happy, harmonious user experience.
Here, we’ll look at each in-depth, analyzing the best practices for each to get the best bang for your buck.
First up: Messenger destination.
1. Messenger Destination Ads
Your first Facebook Messenger ad option is destination-based.
This works like any old display-style ad on Facebook.
It sits right in the news feed for someone to click on.
But instead of taking them directly to the Facebook page or a landing page on a website, it takes them into a conversation on Messenger:
Instead of a call to action like “read more,” it says “Send Message.”
It’s a great conversation starter and strays from the normal display ads you see on Facebook.
For example, lead magnets are great, but they often get stale.
We’ve seen the same thing a thousand times over. And eventually, that means results decline, too.
These destination ads, though, can help streamline your customer acquisition process in two big ways:
- Qualification: You can initiate a conversation up-front before spending hundreds of dollars to get a user into your funnel. They work to start a conversation on topics that are either complex or expensive. For example, if you’re selling SEO services, these are perfect for initiating a qualification conversation before a full-scale consultation that costs time and money.
- Retargeting: Once you have a broad audience for your Messenger destination ads, you can funnel those engaged users into sponsored messages – the third format we’ll touch on today.
Messenger destination ads are best used to start a conversation. To get people interested in learning more about your offer without having to give up personal information or schedule a full-blown call.
(Who even talks on the phone anymore?)
These ads can also serve as a form of account-based marketing. Meaning you focus on qualifying prospects ahead of time rather than trying to get them into your funnel to qualify them at the end.
Account-based marketing seeks to narrow the pool early in order to spend more time on ideal clients.
This produces better clients that are more likely to convert, while trimming away the clients who are just there for a free eBook.
For example, Facebook expert Jon Loomer is already using the destination-based ads to start conversations ahead of time:
Instead of simply offering an eBook and collecting thousands of emails that won’t convert, he takes a direct approach:
Message Me.
Is this training right for you?
He’s effectively qualifying leads before they are even leads.
Now he can narrow down the candidates and skip the traditional funnel process where most won’t convert even at the bottom of the funnel.
DigitalMarketer is using the same strategy to get qualified users to interact with their business (before they’re ready to sign on the dotted line):
Once qualified users click “Send Message,” they are asked about subscribing to the newsletter and are allowed to ask any questions about how the platform can help their business.
These ads work just like a live chat on your site but without the need to drive that site traffic in the first place.
Meaning you can save money and time, all while qualifying prospects up-front.
To get started with these ads, head to your Facebook Business Manager and create a new ad based on the messages objective:
Under the messages section, make sure that “Click to Messenger” is selected:
This ad type will show up in the news feed and direct users to a message click, like the examples above.
After selecting your audience, scroll down to the ad format and choose either a video or a single image:
The key here is to get specific.
You don’t want a user to feel overwhelmed with ten options to message you.
Plus, it makes it easier to create a specialized message and offer by using a single image or video.
Next, upload an image or video:
Now comes the fun part. Start setting up your ad with a headline and text:
The goal here is to qualify prospects ahead of time and to get information on whether they’re right for your business or not.
You don’t want to appeal to everyone and waste your budget on clicks that don’t convert.
Ask the most burning question that your best customers ask when converting on your product, encouraging them to message you.
Be sure to select “Send Message” as your call to action, too.
This will start a conversation in their messaging inbox.
Now there is only one step left:
Setting up your welcome messages:
This will be the opening message that someone will receive when they click on your ad.
You can now start to customize your message format and even the customer actions available:
You can also add basic personalization to make each message feel personalized and targeted.
For example, in this ad, we are qualifying users up-front and allowing them to either click to a landing page off of Facebook or message us directly on the Messenger ad.
You can customize these buttons to your liking, driving traffic to your site or landing pages, or simply encouraging more conversation within Messenger.
Remember: Best practices for this ad focus on lead qualification and getting people to start a conversation with your business.
2. Messenger Home Placement
The Messenger home placement is slightly different than the destination-based ads.
This type focuses on sending messaging options directly to the home section of a user’s inbox.
Here’s what it looks like:
It works the same way as the Messenger destination ads do in the sense that a user has to initiate the conversation.
Meaning you can’t just message them individually. They have to accept your invitation to message first.
Here’s how Jon Loomer has structured his home placement messaging ads:
They work as a sponsored blast, just like your destination ads. But instead of appearing in the news feed, they show up in the messaging app.
It’s simply another way to get in front of your audience with targeted messages.
The majority of ads should focus on qualifying prospects and getting them interested in your business without asking for information just yet.
Thankfully, this one is extremely easy to set up.
All you have to do is check the “Home” box under the placement section of your ads:
This will allow your ads to show in the Messenger app as well as the newsfeed for a combined approach.
Follow the same strategy here of generating a conversation rather than trying to land prospects with a lead magnet or a quick sale.
3. Sponsored Messages Placement
Sponsored messages are one of the best new additions to advertising options on Facebook.
But you can’t use these sponsored message placements on just any audience.
Which is actually great if you think about it.
Imagine randomly getting a message from a company you’ve never heard of that asks you to buy SEO services or some other random, untargeted offer.
Blocked.
It’s safe to say that an approach like that would kill the user experience on Facebook. People don’t come to Facebook to get bombarded with ads.
They use the search network for that. The intent simply isn’t there.
Using these sponsored messages allows you to send a direct message straight to a user’s inbox. But the catch is that they have to engage with you first.
Meaning they have to start a message thread with you before you can message them again.
Once a user engages with you, then you can retarget them with sponsored messages.
For example, here’s how it would show up in your Messenger app:
It looks like any other message you’d get.
Plus, you don’t have to ask them to message you.
You can deliver a specific message without them needing to accept or initiate a call to action.
Since these users are already brand-aware, it’s best to message them with an offer or a discount now.
They know your brand, and you’ve likely qualified them up-front from your destination ads.
So you can push them further down the funnel.
DigitalMarketer has started using a coupon/discount-based tactic to convert these brand-aware users:
Jon Loomer has taken a similar approach, attempting to drive qualified, brand-aware users to his training program:
Sponsored messages are akin to lead magnets or purchase offers in traditional advertising.
You’ve already done the majority of the work:
- Finding the audience
- Generating brand awareness
- Evaluating their pain points
- Qualifying users
Now you just need to complete the last step:
5. Getting them to convert on an offer.
This should be your final step in customer acquisition with Messenger ads.
It should help you get their detailed information as a qualified lead. Then you can nurture them via other platforms like email or phone.
To set up this audience, you’ll need to create a new custom audience based on engagement:
Next, select the “Facebook Page” option:
Now, select “People who sent a message to your page” as the custom audience criteria:
This will allow you to create sponsored messages.
Now all you have to do is create another ad with the message-based custom audience you created, and you’re ready to convert these brand-aware users into full-on customers.
Finding your needle in the haystack doesn’t have to be hard.
Try implementing each one of these ad types to work together to fill your customer funnel.
Conclusion
Facebook Messenger ads offer great, new ways to reach customers.
But with any new platform or technique comes risk.
What works? What doesn’t? How do you know without wasting thousands of dollars on testing?
Start by using Messenger destination ads to qualify prospects up-front.
These ads take a cue from account-based marketing, where qualification is done at the beginning of the user journey rather than at the end.
Once you’ve done this, you can place Messenger ads directly within the app and even send more personalized messages to engaged users with sponsored messaging.
You can use Messenger ads to do a lot more than you may have thought possible. You can use them to build up brand awareness at the beginning, nurture newly-aware leads, and convert them into qualified prospects who are ready to buy.
All at a fraction of the competition you’re typically running up against. Which means if you do it correctly, a fraction of the cost you’d typically spend, too.
About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.
from WordPress https://reviewandbonuss.wordpress.com/2017/12/05/how-to-acquire-customers-with-facebooks-new-messenger-ads/
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