Easy Cover Builder Review | Demo + Easy Cover Builder Bonus

You can watch the video on Youtube here : https://youtu.be/Yj2cRSQiLtQ

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Easy Cover Builder Review

The following article was initially seen on Easy Cover Builder Review

Easy Cover Builder – what is it? Easy Cover Builder is an amazing 3D cover software with a cutting-edge technology that quickly creates stunning and realistic product graphics such as Boxes, E-Books, CDs, DVDs and much more.

They say a picture paints a thousand words and your product’s cover design is one of the most important factors which determines the success of your product. Now with Easy Cover Builder which also comes with premium design templates, it makes professional cover designs ultra easy and ultra fast.

This software solves that and does much more. Easy Cover Builder is an amazing 3D cover software with a cutting-edge technology that quickly creates stunning and realistic product graphics such as :

• Boxes
• Books
• CDs
• DVDs
• Membership Cards
• Mobile Devices
• Packaging
• Product Bundles
• Brochure and Editorials
• Photorealistic Mockups *1 OF A KIND FEATURE!
• and much more…

The best part is you don’t need Photoshop. You don’t need design skills. And you can say goodbye to expensive designer fees! Finally you can build your own professional, slick-looking covers and realistic mockups within minutes – drag and drop style!

from WordPress https://reviewandbonuss.wordpress.com/2018/01/05/easy-cover-builder-review/

Drug Users, Mental Health Sufferers Get Help via Oracle Technologies

UK-based charity Turning Point is applying advanced computer technology to support and help treat people suffering from drug and alcohol misuse, mental health issues, learning disabilities, and other debilitating conditions.

Use of synthetic marijuana is a particularly vexing problem in the UK, especially among teens, who often don’t realize that the drugs—marketed in colorful packages as a “safe high”—contain psychotropic chemicals that can cause seizures, psychosis, even death, according to a recent study.

“We're entering into quite a new era of substances that we haven't seen before,” notes Amarjit Dhillon, CIO of Turning Point, which began 53 years ago as an alcohol treatment center and now offers treatment, counseling, and social services to a wider range of patients. It also helps the homeless and individuals recently released from prison find housing and jobs.

“We have the opportunity to use technology to be more effective in the treatment of people at the fringes of society,” Dhillon says.

The goal, he says, is simple: Save lives. Among Turning Point’s technology-driven innovations:

• Computerized medical histories: Created using Oracle Service Cloud, these records give Turning Point caregivers immediate access to a patient’s family medical history, prescription drug usage, and past treatments—information that’s often critical to a correct diagnosis.

• Swifter access to treatment: Using an online system based on Oracle Service Cloud, Turning Point’s staffers set up timely appointments with its healthcare providers. They can bypass the UK’s long referral process, whereby citizens typically wait a month to see a National Health Service doctor. Patient wait times for medical care drop from about four weeks to as little as two days. In the case of a mentally ill client experiencing an episode, the client can get an over-the-phone assessment from a Turning Point therapist within moments.

• Remote mental health assessments: When the police make an arrest, they can use specially equipped vans complete with a laptop and a 4G connection to conduct a videoconference between people they detain for abnormal behavior and the mental health workers back at Turning Point. Using Oracle Service Cloud, the counselors have easy access to those electronic patient records, plus protocols to follow to assess the detainee’s behavior and recommend next steps in care.

• Timely and consistent background information: Using Oracle Content and Experience Cloud, staff can easily distribute treatment protocols to all Turning Point locations and employee websites. Those updates guarantee that all of the agency’s care workers have immediate access to the latest information about the toxicity of and treatment for exposure to those ever-changing street drugs. The technology also makes it easy for Turning Point to create micro sites with information about new drugs and various diseases as they become known, for supporting the wider healthcare community.

• Chatbots: Built on Oracle Mobile Cloud, chatbots use machine learning algorithms to offer patients advice in between conversations with a healthcare provider. For example, someone who begins to suffer an anxiety attack while stuck in a meeting can have a text conversation on his smartphone with a chatbot that reminds him to apply relaxation techniques and other coping measures. Chatbots offer patients simple access to help anywhere and anytime they need that assistance. Turning Point is now evaluating whether to use chatbots that respond to voice—as well as text—commands.

Looking to the future, Turning Point is evaluating new technologies, including machine learning, to help it determine which treatments are most effective. The agency is also researching blockchain to track the distribution and use of prescription drugs among its clientele.

 ‘Shift in Focus’

Clients are encouraged to engage with the agency and its medical professionals via the channel of their choice—phone, website, mobile device, or chatbot, CIO Dhillon says.

Modern technology, he says, helps Turning Point’s doctors, nurses, and drug recovery professionals provide more accurate diagnoses, deliver treatments faster, improve health outcomes, and even increase public safety. He applauds the high-profile efforts of the Royal Family to encourage citizens to seek help for depression and other mental health issues.

“There has been a shift in focus in this country toward getting people the help they need before their mental health deteriorates and the problem becomes worse,” Dhillon says. “So we’re interested in getting to people early and getting to people with the right pathways of treatment.”

Based in London, the charity offers its services from more than 200 healthcare facilities, clinics, and hospitals across England. In some areas, Turning Point partners with other healthcare providers and takes its services to the streets.

Turning Point says 30,000 people use its services. It competes with other healthcare facilities for contracts funded by the National Health Service.

When Dhillon joined Turning Point from the private sector four years ago, he saw the opportunity to use technology to help the organization not just improve services, but also reduce costs.

“There is always an increasing demand for healthcare, and we have the treatments people want and need,” he says. “But the corresponding funding for healthcare doesn’t always increase proportionally. I thought technology could help this organization remain competitive so we can continue to serve our citizens for another 53 years.”

https://blogs.oracle.com/drug-users%2C-mental-health-sufferers-get-help-via-advanced-technologies

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Top Finance Trends You Need to Know for 2018

By Jennifer Toomey, Senior Director, Oracle Cloud Business Group

In 2017, financial management applications available in the cloud exploded. Today, planning, budgeting, forecasting, scenario modeling, consolidation, account reconciliation, financial close, and profitability and cost management capabilities in the cloud are making it easier than ever for finance professionals to do their job in an efficient and timely fashion—leaving ample time for strategic decision making.

Each year, we survey our audience about their use of—and wish list for—enterprise performance management (EPM), to determine the top trends for the coming year. By popular demand, this year we have added enterprise resource planning (ERP) questions to our most requested report.

The 2018 survey is now open. Take the survey now.

Last year, Oracle surveyed over 400 decision makers to learn more about their experiences with EPM in the cloud and their plans for 2017. Both Oracle customers and non-Oracle customers responded. A few interesting trends we uncovered:

1. EPM Cloud is the Remedy to the Insidious Spreadsheet

Organizations with planning and budgeting in the cloud cited the biggest decrease in spreadsheet use, followed by sales planning and forecasting. Several other areas saw significant decreases as well. When organizations reduce their dependency on disconnected, manual spreadsheets, the potential for streamlined processes and more time for analysis increases significantly.
 

2. Cloud Refreshes EPM by Alleviating Upgrade Fatigue

The top reason for moving EPM to the cloud (49% in 2017) was to reduce IT infrastructure cost. However, the desire to avoid on-premises upgrades moved into the #2 spot at 42%.

3. EPM Cloud Users Get Satisfaction

Two thirds of EPM cloud users said they were either “satisfied” or “very satisfied” with the benefits realized across the full range of EPM processes. Among these benefits: 75% cited staying current on technology upgrades, 71% realized faster deployment, and 76% cited an improvement in service.

4. Journey to the Cloud by “Innovating at the Edge” with EPM

A big bang approach is not always the best way to get success. 39% of respondents to our 2017 survey chose an EPM cloud solution to fill a gap or replace an existing manual process. Innovating at the edge seems be a good way to get a quick win without turning systems and organizations upside down, and provides confidence in the cloud before having to make major investments (such as replacing core financials).

For more about last year’s EPM top trends, read the full report here.

Take part in the 2018 survey today and get a preview of the results prior to publication, along with access to other papers. Happy New Year!

• Participate in the 2018 EPM and ERP Top Trends Survey.

 

https://blogs.oracle.com/top-finance-trends-you-need-to-know-for-2018

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Oracle CX Cloud Can Help You Prepare for GDPR

The European Union (EU) introduced its data protection standard 20 years ago through the Data Protection Directive 95/46/EC. Because the EU required each member state to implement a Directive into national law, Europe ended up with a patchwork of different privacy laws.

Additionally, increasing security breaches, rapid technical developments, and globalization during the last 20 years have brought new challenges for the protection of personal data. To address these challenges, the EU developed the General Data Protection Regulation (GDPR), which is directly applicable as law across all EU member states.

Why Does GDPR Matter?

The GDPR goes into effect May 25, 2018. It will apply to any company that collects and handles personal data from EU-based individuals. Personal data, also known as personal information or personally identifiable information (PII) in other regions, is defined as follows:

Any information relating to an individual that can directly or indirectly be identified by reference to identifiers such as names, identification numbers, location data, online identifiers, or, to one or more factors specific to the individual’s physical, physiological, genetic, mental, economic, cultural or social identity.

These new and stronger individual rights, accountability requirements, and increased scrutiny from regulators, including potential fines up to 20 million euros or 4% of a company’s global annual turnover, means companies that collect and use offline and online personal data in the EU will need to update and manage their data handling practices and use cases more carefully than ever.

In this post, I’ll explore some of the GDPR requirements that may be particularly relevant to CX Cloud Service customers, and will discuss some of the privacy and security features available for these service offerings that can help you address these requirements. However, it is important you consult your own legal counsel to understand your GDPR requirements, and to develop and implement a compliance plan designed to meet these requirements.

Who Is Affected?

The GDPR not only applies to organizations located within the EU but it will also apply to organizations located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.

• Data subjects are living EU citizens to whom personal data relates
• Organizations within and outside Europe leveraging EU data subjects must be GDPR-compliant
• Controllers or organizations that collect data and determine the use, conditions and means of processing personal data must be GDPR-compliant
• Processors or organizations that process data on behalf of controllers must be GDPR-compliant

The GDPR strengthens existing privacy and security requirements such as notice and consent, technical and operational security measures, and cross-border data flow mechanisms. It's built on established and widely accepted privacy principles such as purpose limitation, lawfulness, transparency, integrity, and confidentiality.

The GDPR also formalizes new privacy principles such as accountability and data minimization, which are reflected throughout the text, included in the following requirements:

Data security: Companies must implement an appropriate level of security, encompassing both technical and organizational security controls to prevent data loss, information leaks, or other unauthorized data processing operations. The GDPR encourages companies to incorporate encryption, incident management, network and system integrity, availability and resilience requirements into their security program.

Data breach notification: Companies must inform their regulators and/or the impacted individuals without undue delay after becoming aware that their data has been subject to a data breach.

Security audits: Companies will be expected to document and maintain records of their security practices, audit the effectiveness of their security program, and take corrective measures where appropriate.

Data Subjects’ Rights

Data subjects are the individuals to whom personal data relates, e.g. your customers or Oracle’s customers. Under the GDPR, data subjects have the following rights:

 

 

1. Right to Be Informed

This encompasses an obligation to provide ‘fair processing information’, typically through a privacy notice. It emphasizes the need for transparency over how personal data will be used. 

3. Right of Access

The right for data subjects to obtain from the data controller confirmation as to whether personal data concerning them is being processed, where and for what purpose.

3. Right to Rectification

Individuals are entitled to have personal data rectified if it is inaccurate or incomplete.

4. Right to Erasure

Also known as the “right to be forgotten,” the right to erasure entitles the data subject to:

• Have the data controller erase his/her personal data.
• Cease further dissemination of the data.
• Potentially have third parties halt processing of the data.

5. Right to Restrict Processing

Under GDPR, individuals have a right to have their personal data ‘blocked’ or suppressed under certain circumstances. When processing is restricted, data controllers are permitted to store the personal data (which differentiates this right from the right to reassure above), but not further process it.

6. Right to Data Portability

The right to data portability allows individuals to obtain and reuse their personal data they have provided to a data controller for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.

7. Right to Object

Individuals have the right to object to the use of their personal data for direct marketing purposes.

8. Right in Relation to Automated Decision Marketing and Profiling

The GDPR provides safeguards for individuals against the risk that a potentially damaging decision is taken without human intervention. You should work with your legal counsel to determine whether any of your processing operations constitute profiling or, by extension, profiling involving automated decision-making, and to consider whether you need to update your practices and policies to deal with the corresponding requirements of the GDPR.

How Can Oracle Help?

Oracle can help you address the new GDPR requirements by leveraging more than 40 years of experience in the design and development of secure database management, data protection, and security solutions. Oracle successfully manages business data for thousands of CX customers and tens of thousands of SaaS customers globally.

Oracle CX Cloud Suite provides a consistent and unified data protection regime for global businesses. Built-in privacy and security features put users in control of the personal data they handle, helping them to build consumer trust. We are also actively engaged in product reviews to further assess which additional features and functionalities can be embedded into our applications.

Collecting Personal Data

Oracle CX Cloud Service provides features that enable customers to capture personal data across different channels. Oracle CX Cloud Suite provides controls that you can configured to help meet your specific business requirements, such as providing visibility on when someone is visiting your website, submitting a web form, or sharing personal data across social media channels. You can also configure these controls to help you implement required notice mechanisms that enable customers to make informed decisions about the use of their personal data as part of these data capture processes. 

Managing Personal Data

Today’s businesses typically capture vast amounts of personal data. Functional business groups including marketing, sales, and commerce teams require powerful tools that enable them to manage this data at scale. Oracle CX Cloud Suite provides a comprehensive portfolio of features that makes it easy for teams of users and consumers to manage personal data. This includes tools designed to help you update personal data on request, as well as securely transfer personal data at scale leveraging modern APIs and Secure File Transform Protocol (SFTP) mechanisms. 

Protecting Personal Data 

Businesses have a responsibility to secure personal data they handle. The Oracle CX Cloud Suite is built with native security mechanisms and controls derived from ‘privacy by design and privacy by default’ principles. These controls include encryption and granular access controls that enable organizations to distinguish which individuals or groups should have access to personal data.

Additional GDPR Resources 

Accelerate Your Response to the EU General Data Protection Regulation (GDPR) with Oracle Cloud Applications. Download this paper to understand how Oracle Cloud Applications can be utilized to help address your GDPR compliance needs. 

Security Solutions

If you have additional data privacy and security needs beyond the standards and options built into software-as-a-service (SaaS) applications, or you use platform-as-a-service (PaaS) or infrastructure-as-a-service (IaaS), Oracle offers additional cloud security solutions and options. These solutions are designed to help protect data, manage user identities, and monitor and audit IT environments. Oracle Cloud customers can also select additional Managed Security Services (MSS) to leverage Oracle expertise in deployment and security technology management to further accelerate your path to GDPR compliance.

Download this paper to understand how Oracle Database Security technology can help accelerate your response to GDPR: Addressing GDPR Compliance with Oracle Database Security Products. 

 

·        Related: Visit Oracle’s GDPR Resource Center

https://blogs.oracle.com/oracle-cx-cloud-can-help-you-prepare-for-gdpr

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Oracle Hosts Bay Area Girl Geeks and Asks: What’s Your Superpower?

As an Oracle executive, Vivian Wong has accomplished a lot, but she considers it nothing compared to her mother’s journey. With gentle authority and a charming Chinese-Australian accent, Wong explains that when she was 11 years old, her mother moved the family to Australia on a tourist visa, sacrificing her own engineering career in China. “We were illegal immigrants, so my mother washed dishes,” said Wong, a computer scientist and group vice president for higher education development at Oracle.

Her mother, who had been a seasoned railway engineer, went back to college in Australia in her late 40s, and spent 10 years working her way back up from draftsperson to engineer. “Ten years after that, she led the design of the railway track for the Sydney 2000 Olympics. If my single mother could do that, everything I’m doing is a piece of cake,” Wong told more than 400 women who had assembled at Oracle headquarters for the company’s first Girl Geek Dinner.

Founded in 2008 by Angie Chang, Bay Area Girl Geek Dinners are Silicon Valley’s version of the networking events for women that Chang had seen advertised in Europe in 2007. I met Chang in 2011 while covering a much smaller Girl Geek Dinner, and was impressed by how popular Chang’s events have become—Oracle was on an 18-month waiting list for the December 2017 date.

What has changed in the last decade? “Women are more ambitious now. They come with a purpose,” said Chang. She believes the network effect is powerful, and the proof is in the women who return to dinners as they rise in their careers: “The person who came a few years ago as an entrepreneur is now back and she’s venture capital-funded. The engineer comes back, and she’s a vice president.”

But newbies are always welcome—and Chang’s business partner, Sukrutha Bhadouria, has a mission to keep it that way: “I want to make sure that Girl Geek Dinners appeals to the person that I was when I was first looking for a network.” She’s now a senior engineering manager at Salesforce, but still remembers the feeling of being a fresh graduate with a master of science degree in electrical engineering from USC. She liked Girl Geek Dinners so much, she joined as managing director in 2011, doubling the size of Chang’s team to two.

The Next Generation of Girl Geeks

Every Girl Geek Dinner highlights the work of the host company. At Oracle’s event, demos showcased emerging technologies such as a gesture-controlled robot arm and IoT toys, as well as innovations in Oracle Database, its new Oracle Student Cloud, and the bare metal power of Oracle Cloud Infrastructure. The Oracle Education Foundation also had an important message of inclusivity.

“People assume that when you’re in computer science, that means you write code, but what we know here at Oracle is that there’s so much that supports writing code,” says Teryll Hopper, manager of the global Oracle Volunteers program. “If you create a product, you have to market that product, sell that product, and there’s also somebody project managing it all, so you know how and when it’s going to get done. There are many ways to be involved.”

Hopper is part of one very big effort to help grow the next generation of talent: Oracle is the first technology company to build a public high school at its headquarters. Design Tech High School (d.tech) is a pioneering California public charter high school that blends technology and design thinking to help students succeed in college and in future careers. Oracle Volunteers make a major contribution to the effort by coaching d.tech students in classes offered by the Oracle Education Foundation during d.tech’s four annual intersessions.

“Students at d.tech participate in two-week classes provided by the Oracle Education Foundation with support from Oracle Volunteer technologists and business people. In our classes, students work on design challenges in domains such as IoT, wearables, 3D modeling, and gaming. At the end of each two-week class, they do a presentation about their prototypes and how they’ve solved a problem for the user. The Oracle Volunteers who help coach students through these classes are an integral part of the foundation’s program—without them, we couldn’t do it,” said Hopper. 

A panel of women executives, moderated by Maria Kaval, vice president of UI technologies at Oracle, shared their selected wisdom on corporate culture, superpowers, mentoring, and ascending into management.

Integrating Startup and Corporate Cultures

Oracle Data Cloud was built largely through acquisitions, but merging startups into a productive business unit is a challenge. “It’s been really important to maintain those bits of culture from all those different startups—and it’s not easy to do. It’s something that we screen for when we look at M&A opportunities,” said Michelle Hulst, vice president of strategic partnerships and business development at Oracle. “We don’t even go down the path, even if it’s the best business fit possible, if that team isn’t a good fit from a culture standpoint.”

Hulst oversees a culture committee, whose “whole job is to bring in those organizations and have them unify under Oracle Data Cloud, but maintain the culture of innovation that made them special, so we don’t lose sight of that as an organization.”

On Superpowers

Kaval asked the Oracle execs what each of their “superpower” is.

“I have the ‘make it happen’ power. Some people are good with strategic ideas, and others are good at creating the execution plan—my superpower blends the two,” said Rashim Mogha, senior director of product management for Oracle Cloud Infrastructure. A male executive was the first to point this out to her:  “I realized a while ago that I was constantly given ambiguous projects that required diving deep into the problem to create a solution, and that my team depended on me to translate that strategy into a plan that they could execute on.”

Wong had a different answer. “My superpower is collaboration. I rally the troops: ‘Let’s do design!’ ‘Let’s do a baby shower!’” she joked, causing a ripple of laughter in the audience. “A lot of what we’re building is too complex for one person to create. It requires an army to design it end to end.”

Mentoring and Management

“When I was an individual contributor, I always ended up in charge,” said Gretchen Alarcon, Oracle group vice president for human capital management strategy. Even so, “the VP role was a very big shift,” and she took pains to meet with her team of former peers to ensure they’d accept her leadership. But the biggest surprise, she said, came when she was asked to be a mentor: “I was floored. I was like, really? But having been a mentor, the important thing to remember is that when that relationship comes to an end, that connection stays. I still recommend them for jobs. Think about it as someone you’re investing in.”

Indeed, a woman engineer from another tech company with a master’s in computer science (who declined to be named) told me she wanted to transition into product management and had come to the event in hopes of meeting a mentor. She got her chance after the panel to talk one-on-one with Mogha.

“I want to create a relationship with a product manager who can tell me the personality traits I need—or that I should just stay in engineering. It’s very difficult to do this in a corporation where they don’t promote women leaders. Without this Girl Geek event, you don’t know who could help you, or if they’ll give you the right advice. What Rashim did—that was incredible,” she said, enthusing about how Mogha had mentioned spearheading her own project and getting the PMP certification (actions this engineer had already taken) and offered to review her resume after the event.

You Don’t Know You Need It Until You Need It

The words that resonated the most for me at the end of the night came from Wong, who described how her team looked at building the Oracle Student Cloud product: “We have a mantra that my development team uses, and that is: Anticipate the need, illuminate the path, and empower the students to succeed.” If recent research on how talent flourishes proves anything, it’s that we need to see more women like Wong and her peers in order to expand our vision of what’s possible.

Events for women in tech are a bit like women’s colleges—you don’t realize how much you need them until you’re there. There were small details that put me at ease, like a women’s-fit T-shirt. And then there were big ones: a panel of executives comprised entirely of frighteningly accomplished women, many of whom also are mothers.

Finally, there was something almost too subtle to comment on, but that I realized later I had never before heard at a tech conference: the sound of 400 women laughing, in a room of their own.

• Related: Oracle Code call for papers

https://blogs.oracle.com/oracle-hosts-bay-area-girl-geeks-and-asks%3A-what%E2%80%99s-your-superpower

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New Release of Node.js Module for Oracle Database

By: Bruno Borges 

Principal Product Manager, Developer Engagement

It's been perhaps the most requested feature, and it's been delivered! You can now get prebuilt binaries with all the required dependencies to connect your Node.js applications to an Oracle Database instance. Version 2.0 is the first release to have prebuilt binaries. Node-oracledb 2.0.15, the Node.js add-on for Oracle Database, is now on npm for general use. These are provided for convenience and will make life a lot easier, particularly for Windows users.

With improvements throughout the code and documentation, this release is looking great. There are now more than 3,000 functional tests, as well as solid stress tests we run in various environments under Oracle's internal testing infrastructure.

Binaries for Node 4, 6, 8, and 9 are also available for Windows 64-bit, macOS 64-bit, and Linux 64-bit (built on Oracle Linux 6).

Simply add oracledb to your package.json dependencies or manually install with:

 

$ npm install oracledb

 

Review the CHANGELOG for all changes. For information on migrating, see Migrating from node-oracledb 1.13 to node-oracledb 2.0. To know more about this release, check out the detailed announcement.

 

Related content

• Updates to Python, PHP, and C Drivers for Oracle Database
• Database Application Development VirtualBox VM Scripts Now on GitHub

 

 

https://blogs.oracle.com/new-release-of-nodejs-module-for-oracle-database

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Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.”

It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job.

And for good reason. Knowing your target market is critical to generating traffic or converting sales.

But what does it really mean?

Most playbooks will tell you to fill out the classic buyer persona or demographic template.

What does that tell you, though? Honestly.

BMW sells convertibles to old, white, bald, suburban dudes who make a comfortable six-figures a year.

Ok. Now what?

That doesn’t tell you why they buy. That doesn’t tell you how to reach them, where they hang out, who influences them, or how to upsell them at the right time.

To make matters worse, most companies sell to multiple customer personas. And each one buys for vastly different reasons.

So shoe-horning them into a single box of…

Age
Gender
Location

… isn’t going to bring in paying customers.

Many marketers want to jump the gun. They go straight into A/B testing multiple audiences, for example.

You need 1,000 conversions monthly, minimum, to get results with statistical significance. And if you’re testing variables against a single persona, that means you need multiples of 1,000 conversions for each one. Which is one of the many reasons why A/B tests often fall flat.

Sales reps, on the other hand, know your target market inside and out. Even the lowest SDR on the totem pole has your target market down cold.

They deal with annoying sales objections all day long. They know what makes your target customer tick. They know what pushes them off the fence and what turns them into paying customers.

How? Because they’re in the trenches talking, learning, experimenting, and failing on a daily basis.

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Sales reps spend 41% of their time selling. Dealing with real customers in your target market. Finding out if they’re qualified to buy, or if they aren’t.

Meaning they know major things that marketers struggle with:

Who’s gonna buy from you
Why they’re gonna buy from you
Why they’re picking you instead of competitor A who charges less
Who ain’t gonna buy from you
Why they ain’t

That’s more powerful than any buyer persona template you can come up with. And according to HubSpot’s State of Inbound Report, leads sourced by the sales department are among the highest quality (outside of unicorn-esque personal referrals).

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And they also produce the most leads and sales for a given business.

Sales reps understand customer motivations and preferences deeper than marketers do. Because without speaking one-on-one or meeting face to face, you can’t learn everything you need to learn about them.

They know how to sell without selling

You’ve just walked into a car dealership to scout new vehicles. It’s time for an upgrade.

You walk in the door and instantly realize you’ve made a big mistake.

It’s all downhill from here.

Time for a cup of terrible black coffee from the helpful car salesperson grinning from ear to ear. “Another deer in headlights,” they think. Practically licking their lips.

You know exactly what’s coming. But you still can’t avoid it.

You want the damn car. You’re practically foaming at the mouth.

You told yourself to be strong. To fight back. To flee from temptation.

But that smooth-talkin’ sales rep just roped you in.

They sold to you without selling.

90% of the sale happened before you ever stepped on that filthy lot. They built a brand image around the product. They didn’t even tell you to buy the car. They didn’t talk about its features or its wonderful quality.

They didn’t ask you to sign anything, read anything, or even what package you wanted. They simply got you to take a test drive.

See, we buy based on emotions. Ones that never show up on the Customer Persona deck circulating your department’s Slack channel.

They made you feel like a star when you got behind the wheel. That’s selling without selling. And sales reps are king at it.

It’s simply another form of branding that’s unmatched by most online attempts. And branding drives sales:

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Sales reps don’t know how to leverage branding or deliver an amazing customer experience because they read about it on GrowthHackers.com.

They know because they know. Because if they didn’t know, they wouldn’t eat.

Sales reps know how to sell to existing customers

Landed a few new clients from that latest marketing campaign?

“Run another one and double the acquisition! We just need X more traffic to land Y in new leads.”

Except, of course, those are just leads. Not sales.

And most new sales are completely unprofitable at the beginning.

So that’s not where the money’s at. Savvy (and wealthy) salespeople focus instead on where marketers don’t: existing customers.

You know, the customers who already use your product or service. Who already pay you cold hard cash. The ones that cost 5x less to sell to.

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But marketers aren’t really at fault for this. Our system/current mantra is that marketers exist to drive traffic. New inbound leads.

Content is king, right?

Their sole goal at most companies is to bring in more visitors. Meaning they often get caught up in customer acquisition and acquiring as many new visits as possible.

That leaves almost no room for focusing on marketing messages to existing customers.

Even worse, the deck is stacked against marketers. The mass majority of channels used by marketing departments are better for acquisition than retention:

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State of Inbound found that marketers’ top priorities consisted of entirely acquisition-focused tactics, too:

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On top of that, only 42% of companies can measure customer lifetime value with any accuracy. And if we know anything about real data, that data is probably wrong.

If you can’t measure lifetime value, you can’t know the potential of your existing customers.

That leaves you with one option:

To keep turning the wheels to avoid customer churn. To go back to those acquisition-based tactics. Bring in new leads with inbound strategies and make sure the CPA is low enough to allow for profits.

But sales reps are different.

They’ve built real, lasting relationships with the sales they’ve closed.

They don’t get paid based on Twitter followers. They get paid based on new real revenue.

And the money is in the list.

No, no the crappy email one full of unqualified subscribers who aren’t ever going to pay you. (Those influencers are wrong.)

The money is in the existing customer list because the probability of selling to an existing customer is 60-70%. Increasing customer retention by just 5% can increase profits by 25% or more.

Selling to existing customers is easier. And more profitable.

But typical marketing gigs don’t allow room for that. Marketers drive the traffic and email signups. Sales maniacally focus on dollars and cents.

Your sales reps actually talk on the phone

I know it sounds crazy. Phone calls? Is this 1973?

But phone calls are extremely important in today’s world.

Here’s why.

According to HubSpot, the most successful channel for sales reps to connect with a prospect is via phone:

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That means more deals. And more real, tangible sales are landed on the phone than any other channel.

Sitting on social platforms all day doesn’t drive big-ticket sales.

Sure, it can be great for generating brand awareness, but when push comes to shove, phone calls convert best.

Want to reach C-level executives, VPs, and managers? In other words, decision makers? Phone calls are your best bet.

And marketers almost never call customers. They’re too busy running around, managing new marketing campaigns.

Sales reps, on the other hand, are taking advantage of outdated phone calls for one specific reason: personalization. The Holy Grail of conversions.

According to AdAge, most marketers say that personalization will be the most important marketing tactic in years to come. But 60% of marketers struggle to personalize their content in real time.

Marketers love to talk about personalization. However, they don’t like to do it.

Phone calls are arguably the most personalized form of communication (aside from face-to-face interactions).

You’re talking directly with the prospect, for extended periods of time, developing rapport. You’re finding out what they did on the weekend, what ages their kids are, their tone of voice, their frustrations or excitements.

Try getting that on Instagram.

It’s real communication where the customer has a voice, and the sales rep is there to serve.

In fact, customers actually enjoy being contacted by phone:

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56% of surveyed customers prefer to communicate by phone for business purposes, after email and face-to-face.

When it comes to big fish like C-level executives and VPs, phone calls and real interactions rank high as well:

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While messaging and social seem fun, it’s not what business communicators or consumers want.

And sales reps are the ones conducting the face-to-face interactions and phone calls, not marketers.

To add to that, the most successful channel for connecting with prospects is via phone:

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Want to drive more sales?

You need to reach your prospects. And the best way to do it is through conducting a good old-fashioned phone call.

Aligning both departments is critical for success

Marketing and sales are often seen as two different worlds.

One has their heads in the clouds, posting cat gifs on social all day. While the other is a sleazy, money-hungry cesspool. (Marketers words, not mine.)

But that’s not true. The stereotypes simply don’t hold weight anymore.

Marketing and sales departments shouldn’t be seen as competition, but rather, two parts of a well-oiled machine.

When marketing and sales teams are tightly aligned, companies state that their marketing strategy is more effective:

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If you’re sales and marketing teams aren’t, you’re likely struggling with marketing.

And the cold hard truth is:

The majority of sales and marketing departments aren’t tightly aligned.

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Some are even rarely or completely misaligned. Meaning most strategies and campaigns are going to have major flaws that hinder revenue.

So your first step is to work on the fundamentals by making sure your messaging is aligned across both departments. Whether you’re cold emailing as part of your outbound marketing or blogging as part of your inbound marketing.

Conclusion

Viral coefficients don’t pay the bills. Neither do 301 redirects or Facebook chatbots.

And therein lies the problem.

Good marketing can’t beat real relationships or high-quality customer service.

Sales reps are actually the best marketers in your company. Even if they don’t want to be.

Experience trumps all, and sales reps almost always have the most customer experience in your company. They know your customers’ ins and outs. Their pain points. Their desires, wants and needs.

Aligning marketing and sales has never been more important according to the latest business data.

Want to become a better marketer? Spend more time selling, first.

About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.

from WordPress https://reviewandbonuss.wordpress.com/2018/01/03/why-sales-reps-are-the-best-marketers-in-your-company/

PeakSoft Review : Bonus

The following post was first seen on PeakSoft Review : Bonus

PeakSoft – what is it? Peaksoft is an innovative software service that combines goal setting, project management, time management and counter-procrastination technology.

It’s broad spectrum feature set enables everyone to manage their hectic lives in that way that maximizes productivity and minimizes procrastination. This software is the perfect alternative to productivity apps, daily planners, to do lists, or make shift Excel time tables.

When you use Peaksoft you’ll set and achieve goals that you probably hadn’t the confidence to go after upto now. You’ll never say things again like ‘I’m under pressure’ or ‘I don’t have enough time’. With PeakSoft you’ll always have enough time because it focuses your efforts on the most important things.

The anti-procrastination features are fantastic. I’m actually shocked how much more focused I became. I also love the fact that PeakSoft covers every life category. It effectively helps you to achieve perfect work / life balance by dividing up your time for work, relationships, family, health, recreation and everything else that’s important to you.

I’ve found that I’m managing my life much more effectively and my stress levels have definitely come down a lot. If you want to create your ideal life, then absolutely get PeakSoft.

PeakSoft Bonus

Bonus #1 : Content Cruiser Plugin : This amazing plugin provides an easy way to instantly add money making blog posts directly to your WordPress dashboard and edit them in any way you wish.

You can set added posts to auto-publish, or save as a draft for manual review. Ultimately, it adds a great source of income to your Internet marketing blog. Stop thinking now and get this package to make success your counterpart.

Bonus #2 : Multiple Themes Plugin : Getting targeted traffic for website is a matter of grave concern for every online marketer. And even worse is, you have traffic but it doesn’t convert and make you money from it which results in waste of your time and efforts. Fellas, your website viewers judge your credibility not just on the information you’ve shared but also on the design of your website.

Bonus #3 : SEO Stone Plugin : This beautifully designed WordPress Plugin that enables you to keep complete track of your SEO efforts. With this, You will get the most important stats you need to know for your SEO web traffic. So, Stop thinking and use this package that’s a ONE STOP SOLUTION to maximize your SEO productivity.

Bonus #4 : Social Media Domination : Social media marketing is an incredibly powerful tool to get hordes of targeted visitors and increase brand visibility needed to boost sales and profits.

Inside this wonderful package, you’ll discover the essential steps, methods, and techniques to setting yourself up for success on the top social media platforms. Use these strategies to dominate your niche using the power of social media and build an audience that will love your brand.

Bonus #5 : WP Bot Blocker Plugin : Website hacking has been a constant headache for most WordPress users for several years now. An unsecured website is like inviting devil for dinner. If you also have faced this issue, then you can breathe easy as I am providing this package that is a complete stress buster and saves your WordPress site from being hacked.

With the help of this amazing plugin, you’ll be able to prevent your WordPress site from being attacked by hackers.

Bonus #6 : WP Buzz Machine Plugin : Building a list is necessary to build long term connections to your buyers but for that, you need to do something that your website traffic will opt into your mailing list. With the help of this WordPress plugin, you can create highly sharable memes about your product, service, or business to build a list for making cool passive money fast and easy.

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Bonus #7 : Wp iAsk Plugin : This is an exciting package that has a fantastic and useful WordPress plugin that allows you to create instant surveys that provide accurate information about your visitors, gather critical data such as statistics and answers from your visitors into your WordPress website. Use this powerful plugin and let your profits skyrocket instantly.

Bonus #8 : Wp Local Lander Plugin : Landing pages are of prime importance for every marketer today. Whether you are a newbie or an experienced business honcho, you’ll need attractive landing pages to engage and retain your website visitors.  To provide you with these benefits, here’s an exclusive package that creates fully optimized audience capturing landing pages easily, and let your profits reach the next level.

Bonus #9 : Wp Pop Box Plugin : Popups are very vital for capturing attention of audience and convert them into long term customers. With their effective use, you can build a huge list of high paying subscribers instantly. But, creating engaging popups is not as easy as it sounds. Fortunately, I got an amazing plugin handy that will help you to create all types of pop-ups for your site.

Bonus #10 : Wp Profiteer Plugin : Losing website visitors has ruined dreams of countless marketers for years. You may have the best product or the most in-demand service, but in absence of visitors, all your efforts can go down the drain. If you had this problem, you can take a sigh of relief as With the help of this plugin, you can redirect the visitors from 404 error page to any URL that you select.

Ultimately, your site visitors won’t land on broken links and you can maximize your website profits in a hassle-free manner. This package also includes quick install/setup guide PDF and source file, sales pages and minisites graphics that will help you capture lost visitors on your blogs.

Bonus #11 : Wp SalesBar Plugin : Driving targeted traffic to boost conversions and sales is one of the topmost concerns of every online marketer. If overlooked, this can be quite fatal for your growth prospects.

Fortunately, you don’t need to worry as I got my hands on this wonderful plugin that creates an eyeball-grabbing notification toolbar and grab the attention of your visitors and force them to take immediate action so you can convert your website visitors into potential buyers without much hassles.

Bonus #12 : WP Short Code CTA Plugin : Call-to-action buttons are of prime importance for every business owner as they motivate visitors to take action and increase your conversions rate drastically. To enable you to get these benefits, I am providing this amazing plugin that creates cool call-to-action buttons to show offers, coupons and even collects email leads.

Bonus #13 : Wp Social Widget Plugin : When it comes to getting targeted traffic on your website in order to boost your sales and profits, social media does not need any introduction. WP Social Widget is a fantastic WordPress plugin that will help you massively increase your social traffic to your social media profiles on Facebook, Twitter, Google+, YouTube, RSS Feeds, Pinterest and much more.

Bonus #14 : WP Tube Maximizer Plugin : Videos are the future of Internet Marketing as they attract the attention of website audience and convert them into ultimate brand loyalists. To get these benefits, this plugin helps you add content to any YouTube video to maximize your revenue in a quick and hassle-free manner.

[button color=”red” size=”big” link=”http://paykstrt.com/2022/1526″ icon=”” target=”true”]Get Peak Soft And My Huge Bonus Package[/button]

If you have any information about peaksoft software that you would like to contribute to the conversation then you can leave your PeakSoft Review below.

How To Get Your PeakSoft Bonus?

Important : Clear your cookies before proceeding. Click Here To Learn How. Then make a purchase using the link above. Forward your receipt of purchase or receipt no. to me using Contact form on this site with Subject: [PeakSoft Bonus] so I can check it against my records. I will send you the download link and instructions to receive your downloadable PeakSoft Bonuses.

from WordPress https://reviewandbonuss.wordpress.com/2018/01/02/peaksoft-review-bonus/

YouTube Ads 2.0 Biz in a Box Review : Huge Bonus

You can watch the video on Youtube here : https://youtu.be/_spwNDd1fgw

Via Review And Bonus Channel

from WordPress https://reviewandbonuss.wordpress.com/2018/01/02/youtube-ads-2-0-biz-in-a-box-review-huge-bonus/

YouTube Ads 2.0 Biz in a Box Review

The next blog post was first seen on YouTube Ads 2.0 Biz in a Box Review

YouTube Ads 2.0 Biz in a Box – what is it? YouTube Ads 2.0 Biz in a Box is a complete & step by step course on how to make money by YouTube Ads 2.0, what’s hot and new in YouTube Ads 2.0 and how to do the things step-by-step in the correct way.

YouTube Ads 2.0 Biz in a Box comes with Ebook, audio & video training. The course is developed by Dr. Amit Pareek and own team. It’s not just a copy paste work so don’t get confused with PLR word.

According to the Founders, Tuft & Needle, Daehee Park and JT Marino, they did $100 million in sales last year and about a million people will be sleeping on a Tuft & Needle mattress by year’s end. That means, if used efficiently, there is a mega opportunity for marketers to drive huge number of sales using YouTube ads.

So, Keeping the Profits & Need of YouTube Ads in Mind, Dr. Amit Pareek has just released his latest training viz : YouTube Ads 2.0 Biz in a Box Monster PLR! With this package you can :

• Slap Your Name & Sell as Your Own to people who are hungrily looking for it & make a huge profit
• Use it to create a private membership
• Use it to build your own list by offering it as a gift
• Use it as high quality bonus with your products
• Use it to train your team
• Use it as high quality content for your seminar, webinar, or training
• Use it to prospect your client & close the deals
• Use it to grow your own business online
• Use it to train your clients & charge them BIG Bucks
• Use it to offer a professional YouTube Ads service for thousands of dollars
• Or Do Anything that You can Think of!

 

from WordPress https://reviewandbonuss.wordpress.com/2018/01/02/youtube-ads-2-0-biz-in-a-box-review/