You can watch the video on Youtube here : https://youtu.be/UXMT0zv62Bg
from WordPress https://reviewandbonuss.wordpress.com/2017/10/21/instant-funnel-lab-review-huge-instant-funnel-lab-bonus/
Saturday, October 21, 2017
Instant Funnel Lab Review | Huge Instant Funnel Lab Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/21/instant-funnel-lab-review-huge-instant-funnel-lab-bonus/
Instant Funnel Lab Review : Bonus
The next post was first seen on Instant Funnel Lab Review : Bonus
Instant Funnel Lab – what is it? The Instant Funnel Lab is a brand new state of the art cloud based platform that allows you to create “Complete Done For You Sales Funnels” with high quality digital product in under 60 seconds.
These sales funnels will include a sales page, the actual product, and a thank you/download page. The products can then be sold for profit or be given away for free so the customer could build their list.
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Once the sales funnel has been created, all you have to do is add your PayPal button code or code from platforms such as WarriorPlus, JVzoo or Clickbank and you’ll be able to sell the product and make a profit.
The great thing about the software is that you don’t require any product research, product creation, writing or coding skills. Everything really is DONE FOR YOU with the Instant Funnel Lab. All funnels are hosted or you can download them and host them on your own server. Step by Step training is included to make the whole process as easy as possible.
Instant Funnel Lab is packed with features designed to make it easier than ever for you to create a sales funnel and make money! Here are some of the software features :
- Cloud Based Web App Thats Beautifully Laid Out
- 100% Newbie Friendly Software That Allows You To Create Sales Funnels
- Pick a Product From Our Library And Let The Software Create a Funnel Around That Product
- Complete Done For You Solution – Creates a Sales Funnel With High Quality Product In Under 1 Minute
- Software Creates The Sales Page, Mini Digital Product & Thank You/Download Page
- No Design or Coding Skills Required
- Saves You Time & Hassle Creating Your Own Products & Sales Funnels
- Products Include Ebooks, Reports, Video Training, Graphics Packs, WordPress Themes & Software Tools
- Chose Product You Want In The Funnel, Add Your Paypal or WarriorPlus/JVzoo Details & Click Publish
The big difference with this is that it actually works and it’s easy. There’s no design and coding required, and you will have a funnel up and ready to make you money with just a few clicks of your mouse.
Is this easy to use? Yes, it’s extremely easy-to-use. You don’t need any technical skills, coding skills, or design experience, and you never have to write anything. If you can follow simple instructions and ‘point and click your mouse, you have everything you need to use this powerful, cloud-based software app.
Instant Funnel Lab Bonus
Bonus #1 : Eye Catching Stock Images You Can Use for Your Facebook Ads : This is a collection of professional, high quality stock images that you can customize and use for your facebook ads or any of your online projects. These images will make your ads stand out, command attention, and get more clicks.
Bonus #2 : The Proven 6-Figure Video Sales Letter Script (And Training Video) : Here’s a proven formula we use for creating a high converting video sales letter (VSL). We used this script to get $3.43 earnings per click on our Info Product Mastery program. Now you can use it for your own sales pages and presentations without having to hire a copywriter.
Bonus #3 : Niche Research Questionaire : You can use this questionnaire for your niche research and Facebook ad intelligence gathering. It makes it easy to understand your market in order to better target your advertising by knowing the kind of content and offers that will resonate with them.
Bonus #4 : Advanced Autoresponder Follow-up Sequence : As you’ve probably heard over and over, most people won’t buy anything on the first visit, so you make most of your money on the followup. This 7-part email followup series has been proven to convert an additional 42% of subscriber to sales. Now you can model it for your own follow-up emails.
Bonus #5 : Killer Sales Page Headlines Swipe File : The headline is one of the most important parts of your sales page. People are only on your site for a few seconds before they’re clicking away. You have to give them an immediate reason to be interested and continue to read. You headline is what captures their attention and sparks their interest.
Bonus #6 : High Converting ‘Cold Traffic’ Webinar Outline : Having a high converting webinar is one of the best ways to rapidly build your list and have a profitable Facebook Ads campaign. Your webinar needs to follow a strict set of proven guidelines in order to have all of the desired outcomes necessary to walk away with a satisfied audience as well as a bunch of new happy customers. This is especially true when you’re getting cold traffic from Facebook ads.
This webinar outline will give you most important sections of a successful webinar campaign in sequential order. Just follow the guidlines and you will have a powerful presentation that’s proven to generate a positive ROI with Facebook ads.
Bonus #7 : FB Viral Content Digger : This awesome WordPress Plugin will allow you to :
- Search Facebook pages and groups — including content you will never see without a powerful search function.
- Find only the most popular, viral content (because popularity breeds popularity).
- Find and share content from within your WordPress dashboard — without ever logging into Facebook.
- Create posts and pages in WordPress from the content that’s being shared on Facebook right now.
- Search posts, albums and even video!
- Instantly share your finds to your Facebook page, in a group, or on your personal timeline — all without leaving your WordPress dashboard.
- Search in any niche, for any keyword — find the content your audience wants and needs, no matter what your market is.
- Share the most relevant content to your pages and groups — and never again face the question, “What will I post today?”
- Add a quick Facebook search to your blogging workflow and connect related content in a new, innovative way.
- Grow your list of followers and fans, simply by sharing more hot content!
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If you have any information about Instant Funnel Lab that you would like to contribute to the conversation then you can leave your Instant Funnel Lab Review below.
How To Get Your Instant Funnel Lab Bonus?
Important : Clear your cookies before proceeding. Click Here To Learn How. Then make a purchase using the link above. Your bonus will be available on the JVZOO bonus download section right here :
from WordPress https://reviewandbonuss.wordpress.com/2017/10/21/instant-funnel-lab-review-bonus/
WebbyVid Review | Demo + Huge WebbyVid Bonus
You can watch the video on Youtube here : https://youtu.be/9g05gTAgPZE
from WordPress https://reviewandbonuss.wordpress.com/2017/10/21/webbyvid-review-demo-huge-webbyvid-bonus/
WebbyVid Review : Bonus
The next blog post was first seen on WebbyVid Review : Bonus
WebbyVid – what is it? WebbyVid is a cloud based software that lets you instantly turn any web page or online article into a fully fledged video.
You heard that right: paste the URL of your site, post or article and WebbyVid will grab the content, let you add images and create a full video out of it. You can tweak what you want, add an audio file and export all within a few seconds, making WebbyVid the fastest video creation software.
It allows you to repurpose old content and articles into flashy videos that get you rankings, traffic and sales. OR you can just insert your keyword and WebbyVid will instantly pick a few articles from our huge database and you can create a video from a keyword that way too. Create a stunning video within seconds – now possible.
You probably always wanted to truly tap into the potential of video marketing, but never had enough time or patience to create video after video. Now you can do all that with just 2 clicks. How cool is that? WebbyVid is perfect for anything from viral videos, to blog reviews, sales videos, presentations, explainer videos, local marketing and even ads.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/21/webbyvid-review-bonus/
Friday, October 20, 2017
VidEngagr Review | VidEngagr Bonus And Demo
You can watch the video on Youtube here : https://youtu.be/zY4RqBXsbHg
from WordPress https://reviewandbonuss.wordpress.com/2017/10/20/videngagr-review-videngagr-bonus-and-demo/
Thursday, October 19, 2017
3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention
Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it.
So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way.
Converting usually starts at the very top of the funnel, by giving eBooks, webinars, email courses, newsletters, content upgrades, etc. Then they’ll be put through a drip campaign to eventually, hopefully, signup or request a demo.
Before we begin, it’s important to be aware of what Kissmetrics Population is, what it does, and who it’s for. This video will explain it:
https://fast.wistia.com/embed/medias/z139em2tk0.jsonphttps://fast.wistia.com/assets/external/E-v1.js
Now, let’s get into some Populations Content Marketers can set up.
1. Reader Retention
You probably have about 10 websites you visit regularly. Most of them you visit daily, but some others you’ll visit every other day.
I regularly visit Axios, ESPN, the Kissmetrics Blog (of course), New York Times, Drudge Report, Twitter, and ScienceDaily. I’m an engaged visitor on these sites because I visit them regularly. The publishers love a visitor like me because I am traffic, pageviews, and ad dollars for them. And most of all, they get a piece of my attention everyday.
Wouldn’t you love it if your blog was on someone’s “top 10” list? They read your blog posts, download your eBooks, and you’ve become a trusted source for them. Some may call you a “thought leader” (as much as I dislike that term).
Most marketers use cohort reports to measure retention. These reports group people together based on similar attributes and then track their behavior overtime. This can uncover some useful data. There are also “engagement” metrics that can be measured by any actions a reader may take – reading a post, commenting, sharing it on social networks. These can be easily measured with a simple funnel report.
But what about simply tracking the number of people that have visited your blog at least x times during the last week, and then have a graph to see if it’s going up, down, or holding steady?
Populations will do exactly that. You’ll set your conditions (what people have to do enter the Population) and view the graph.
In our case, we’ll set our criteria to people who have visited the blog at least 10x in the last 7 days:
We’ll click View population and get our data:
At the top, we see that there are currently 187 people in our Population. The graph provides us with a week-by-week performance overview. This Population has improved modestly, up about 2% from 90 days ago. It’s ultimately held steady over the last 90 days, staying in the 150-200 range.
What’s important here is to view this in context. Let’s say you have 10,000 monthly readers and your Population holds steady at 1,000. In this case, you know that about 10% of readers are engaged with your content. But if you have 1,000,000 monthly readers, than that 1k Population is less impressive and may signal that you need to create more engaging content that people want to read and consistently check to see what you’ve published.
2. Signups & Conversions
At the end of the day what we want are signups or some form of conversion. A blog that gets 5 million visitors a month but doesn’t convert is about as good as not having a blog at all.
We’re graded not just on traffic, nor on reader engagement, but on how effective our content is at bringing quality leads to our sales teams. HiPPOs care most about this and it’s our job to produce relevant content that brings our target audience in, and then converts them.
You may already be tracking your conversion rate with our Metrics feature, but it’s also useful to use Populations to get an idea of the amount of people that are moving from reader to converter.
Now, the question is what a “converter” is. Each team will differ. Some marketers want an email address so they can convert this reader into an opportunity through a drip campaign. Others will qualify a free trial request as a conversion. E-commerce companies may having adding an item to the cart or purchasing as their conversion.
Regardless of what you’ll count as a conversion, it’s easy to track it in Kissmetrics and Populations.
You’ll notice that in this configuration, we’re looking for the people who visited the blog and then signed up. They cannot visit our marketing site, sign up, and visit our blog because they need to visit the blog before signing up. If they visited the marketing site, the blog, and then signed up, they’ll be included in this Population.
Not good. It’s down 20% from where it was 90 days ago. We need to figure out why this happened.
In some cases, this can be caused by a/b tests that caused a drop in conversions. In other cases a traffic dip will cause conversions to drop. (As long as the conversion rate percentage holds steady). We’ll need to look at our traffic to see if there was a dip that would correlate with this Population drop. If not, we’ll have to dig deeper to see what could be causing it.
3. Visited Blog x Times But Haven’t Converted
Engaged readers are great, but if we’re not converting them to our content upgrades, webinars, eBooks, or even signing up, then we’re not doing a good job marketing our content (or product).
This Population tracks the number of people that visit your blog many times each week, but never convert. It’s simple to set up, just enter your criteria as “people who visited blog at least x times in the last 7 days and have not converted.”
This will do exactly as it says – track how many people are visiting the blog regularly without converting. We can expect this Population to go up with traffic increases, but if it shows a trendline above overall traffic, that might indicate that we’re not converting our readership.
Let’s view our Population:
So about a 22% increase compared to 90 days ago. As in all Populations, these numbers need to mean something in context. If our overall traffic has remained flat, we can try some new tests to get more of our regular readers converting. Maybe some retargeting will help (which would link to a landing page for an eBook) or other tactics that can drive conversions – exit-intent popups, content upgrades, etc.
Conclusion
As a customer engagement automation platform (CEA), Kissmetrics is made to help you analyze, segment, and engage your online audience. Request a demo today to learn more.
About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/19/3-kissmetrics-populations-content-marketers-can-use-to-measure-marketing-and-retention/
Dian Fossey Organization Sends Gorillas to the Cloud
By Margaret Lindquist
Fifty years ago, Dian Fossey climbed into the remote mountains of Rwanda to study the area’s endangered gorillas. Today, the Dian Fossey Gorilla Fund International (DFGFI) is using cutting-edge data collection and study tools to further her work and ensure the survival and revival of the species.
Urged on by legendary archaeologist Louis Leakey and her own growing interest in the great apes, Fossey began carefully chronicling the gorillas’ behavior—day after day—for years. Her observations eventually made her one of the most influential primatologists in the world—and made her subjects famous as well.
“What she brought to bear on conservation was the sense that you can’t do it for a little while. You have to be there for a sustained length of time. You must be there all day, every day. It needs to be continuous,” says Clare Richardson, president emeritus of the DFGFI. Fossey’s data, and the attention it brought to gorillas, lends them a distinction both encouraging and alarming: It is the only population of great apes in the world that has grown, doubling in size from 240 to 480 individuals during the past five decades.
“When [Dian Fossey] first went to Rwanda, the popular opinion of gorillas was King Kong, a ferocious beast,” says Tara Stoinski, president, CEO, and chief scientific officer for the DFGFI. “By getting to know each of those gorillas individually, by studying their families and seeing how much they are like us, she was able to change the world’s opinion. Their nickname now is ‘gentle giant,’ which is much more appropriate. She was just one person, but she literally changed the course of history for a species.”
Now, with Oracle’s funding and technology, Rwanda’s great apes are not the only ones who can benefit from Fossey’s legacy of data collection and analysis. Scientists researching a wide range of animals around the globe will also be able to more easily collect and manage the data they need.
A Long-Term Commitment Pays Off
Oracle’s involvement with the DFGFI began after company founder Larry Ellison saw the 1988 Fossey biopic Gorillas in the Mist and was impressed by her life of dedication and sacrifice. Oracle became one of the first US for-profit companies to take a leadership role in the protection of mountain gorillas and is the fund’s longest-term corporate supporter.
“That’s a very long time for a small conservation NGO to be operating, particularly in a part of the world that has faced a lot of challenges. Three decades of support from Oracle has let us be on the ground, day in and day out, that whole time,” says Stoinski. And that continuous presence has been key to the recovery of a species that was once expected to become extinct before the year 2000.
- Learn more about Oracle Giving
According to Colleen Cassity, executive director of Oracle Corporate Citizenship, working with the fund has also provided an opportunity for three branches of Oracle philanthropy to work together: Oracle Giving supports the DFGFI with cash and technology grants; the Oracle Education Foundation uses data sets from the fund to show students how to extract knowledge from data and visualize it; and Oracle Volunteers coach those classes.
“By working with real scientific field data, the students discover what data can tell them about the real world and then find answers to real-world questions. It’s a beautiful synthesis of three different threads of Oracle’s philanthropy, all focused on developing that next generation of conservationists,” says Cassity.
A New Approach to Wildlife Data Collection and Management
Four years ago, Oracle’s investment in the organization took a new turn. Fund leaders asked Oracle for a technology investment to transform the way its scientists collected and managed data. The resulting effort caused a cascade of changes, empowering not only the fund’s field researchers but also providing a downloadable app that any researcher in the world could use for any animal population, wild or captive. The collaboration also made the fund’s data—the world’s largest, most comprehensive longitudinal collection of data on any wild gorilla population—available to the larger scientific and educational communities.
“We’re an international organization, so having our data in the cloud is great for us because it means that people working in Rwanda can go in and enter that data that day, then scientists can go look at that data and see what they’ve seen and start using it,” says Stoinski.
Before the technology partnership, field scientists wrote their observations in notebooks during the day and then would transfer the data into a computer later—a time-intensive and error-prone process. Now scientists enter data directly into a hand-held tablet and upload to Oracle Database Cloud. “Mountain gorillas are critically endangered. There are about 880 of them left on the planet, so we want to have data in real time that we can use to see if there’s a conservation threat. Having the data up in the cloud really helps,” says Stoinski.
The first part of the project involved moving 50 years of field data into Oracle Database in the Cloud. Oracle Senior Principal Consultant Ritu Srivastava led the development team and worked closely with researchers at the DFGFI’s headquarters in Atlanta, and with systems administrators in Rwanda. First, Srivastava’s team migrated much of the historical data into the cloud, preserving it and making it available for further analysis. During the next phase, Srivastava’s team integrated Oracle R into Oracle Database, providing a platform for scientists to use the open-source R statistical programming language to create sophisticated graphical visualizations—a labor of love for the Oracle team, says Srivastava.
Once the legacy data was in the cloud, the next step was supporting the development of an app for researchers to use while observing the gorillas, enabling them to enter data directly into tablets connected to Oracle Database Cloud. Oracle provided key funding for the app development, which is free on iTunes.
The app isn’t specific to gorillas–it can be modified for use on any animal. “That’s been part of the challenge with other data collection apps,” says Stoinski. “They’ve been designed specifically for one type of animal or one species, and we worked really hard to make this very easy to modify for whatever animal you want to work with.”
Fostering the Next Generation of Conservationists
Beyond empowering scientists, this new data is inspiring the conservationists of tomorrow. “One of the most exciting parts of my job is getting people excited about gorillas, particularly young people,” says Stoinski. “We host every single biology student from the national university in Rwanda at our center every year—we teach classes, take them to see wildlife, show them how to collect conservation data. We also work with groups here in the States and with the Oracle Education Foundation to get young students to understand what’s happening to these animals in the wild.”
What does the future hold? According to Stoinski, “We must continue our on-the-ground protection work—gorillas are among the world’s most endangered animals and so ensuring their long-term survival is still a very important need. In addition, the continued work with the next generation of scientists is the future of conservation, getting them excited about science and how you use science to make real-world decisions. We would like to see that grow and strengthen, particularly for the African students we work with to ensure that they’re getting top-of-the-line mentorship so when they go into positions in their government or other NGOs, they’re really well-equipped to be leaders in their communities.”
“Baba Dioum, a Senegalese conservationist, said, ‘We will conserve only what we love. We will love only what we understand. We will understand only what we are taught,’” says Cassity. “That’s why it is so special for us in the Oracle Educational Foundation to help students know the fund’s work and know the gorillas as unique individuals.” Cassity believes that there’s room in the world for profitable commerce—and also for doing good without reward.
“Gorillas are so like us—98% genetically identical—that they can teach us about ourselves, the world we share, and how we fit into it. We don’t want to live in a world without gorillas.”
Margaret Lindquist is senior director of content for Oracle brand marketing.
https://blogs.oracle.com/dian-fossey-organization-sends-gorillas-to-the-cloud
from WordPress https://reviewandbonuss.wordpress.com/2017/10/19/dian-fossey-organization-sends-gorillas-to-the-cloud/
VidEngagr Review : Bonus
VidEngagr – what is it? VidEngagr is a web based SAAS that is allowing you to engage your audience using the power of video guides. It is adding a step by step guide in parallel with the video that is allowing viewers to understand the content inside the video very easily.
VidEngagr was built to be a tool to get the edge over your competition and make your site stand out as the Go-To when promoting products or services!
Even if you are camera shy, videngagr takes the guess work out of marketing and allows you to strategically place optimized content and links in front of people using Videos.
For example, as an Affiliate Marketer, you can use VidEngagr to sell your products or you could do a review video where you include your own affiliate link, key interesting points and call-to-actions over the video you choose.
It’s a marketing mashup that harnesses the power of video with guides that help explain the video you are watching in more depth … But with a marketing twist.
The next post was first seen on VidEngagr Review : Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/19/videngagr-review-bonus/
Covert Commissions Review | Covert Commissions Bonus
You can watch the video on Youtube here : https://youtu.be/5tXMJCMIwIk
from WordPress https://reviewandbonuss.wordpress.com/2017/10/19/covert-commissions-review-covert-commissions-bonus/
Oracle’s CX Cloud Suite Helps Digital Transformation
By: Nathan Joynt
CX Cloud Business Group Content Director
Business leaders realize that customer experience (CX) is the defining strategic imperative to delight customers, compete, and win in the modern digital age as control of the buyer-seller relationship has shifted in favor of the buyer.
But critical decisions must be made. Which technology should we buy? Who should we partner with? How will we integrate solutions, connect customer data, and maximize limited budget? How will we select a vendor when there are more than 5,000 CX marketing solutions alone!
Oracle is an expert in CX technology, Cloud IT, and has developed practical artificial intelligence (AI) technology that’s embedded in Oracle applications. Oracle focuses on simplifying technology decisions and usage so businesses can focus on innovation and exceed their skyrocketing customer expectations.
Here are five reasons why Oracle CX Cloud Suite is the best partner choice for every aspect of CX strategy and digital transformation.
1. Oracle CX Cloud Suite is the most complete, connected, and configurable offering to leverage across any industry or business model.
The implications of a complete, integrated suite of cloud-based CX technologies is that businesses will immediately save more money and have the ability to incrementally increase revenue all while empowering their workforce to develop preferred customer experiences.
In the recent report, “The Forrester Wave™: Digital Experience Platforms, Q3 2017”, Forrester mentions Oracle as the sole leader. Forrester states current market activity well:
“The digital experience platform market matters because companies are looking to provide digital customer experiences across every step of a customer's journey. And that requires software that spans marketing, commerce, service, analytics, and more…. Oracle has one of the broadest portfolios—including content, commerce, marketing, data, analytics, and customer care—of any vendor we evaluated. As one reference told us: ‘No one else has the length and breadth of integration and future development dollars. I think Oracle is in this for the long haul.’"
2. Artificial Intelligence (AI) is transforming customer engagements. Oracle offers practical and immediately useful Adaptive Intelligent Apps across Oracle CX applications.
Customer behaviors are difficult to predict. No two customer journeys are alike. Customer journey mapping and behavioral analysis are favorite techniques for understanding general customer behavior. But these human-driven methods fall short in scale and personalization. It's implausible to expect manual approaches to provide the perfect, individualized experiences customers will come to expect. AI technology solves this CX challenge.
Embedding AI into applications has several far-reaching benefits:
- Customers can begin using advanced machine learning and AI capabilities with less ramp-up time and faster time to market.
- Business leaders focus on managing their business outcomes and their bottom lines while new technology adapts to them, rather than maintaining older technology.
- Cloud applications provide unmatched agility, scalability, and the ability to always be up to date—the ideal environment and foundation for AI capabilities to be infused, and most cost-effective.
3. Oracle AI technology is fueled by Oracle Data Cloud—the world’s largest third-party data marketplace, which delivers improved customer understanding for consumers and businesses.
Oracle Data Cloud provides more than 5 billion global consumer and business IDs. Data can be segmented and selected from more than 60,000 data segments sourced from 1,500 data sources and 15 million websites. It has behavioral data gleaned from $3 trillion in annual observed consumer spending.
Oracle’s Adaptive Intelligent Apps use Oracle Data Cloud information and your first-party customer information to generate real-time customer insight. Those insights give you personalized, connected, and relevant customer experiences.
So the combination of AI and Oracle Data Cloud become a valuable competitive advantage for business leaders, as it provides the enhanced insight on customers that can help close sales faster, resolve service issues faster and improve digital conversion rates across your business.
4. Oracle Cloud expertise helps businesses simplify complex operations, maximize budget, and reduce costs.
Oracle offers the only cloud needed to run an entire organization—cloud applications for the front and back office, platform as a service (PaaS) for integrating and extending applications, and infrastructure as a service (IaaS) for leveraging Oracle’s cloud compute power. And Oracle’s newly announced autonomous databases and automated software offerings allow any business to develop any preferred IT operation and reallocate human labor and associated costs out of database setup and management.
The choices of Oracle's deployment models reflect this as well. You can use Oracle’s public cloud to access our IaaS, PaaS, SaaS, and DaaS (data as a service) capabilities. We also offer Oracle Cloud at Customer, which enables customers to run Oracle Cloud services on-premises in their data center. It's hard to find this level of integration, completeness, flexibility, and autonomy from any other technology vendor.
5. Industry analysts list Oracle CX applications in market-leading positions in more than 29 reports.
These individual analyst reports prove Oracle offers best-in-class technology with more than 20 individual CX applications across sales, marketing, service, and commerce lines of business. Oracle understands that the creation of an integrated CX technology suite may be an iterative process, addressing functional CX needs across the organization. Therefore, Oracle’s applications are modular, scalable, and highly configurable, seamlessly fitting together to serve ever-changing business requirements.
"At Oracle, we feel any organization looking at CX in a more strategic and considered manner is going to favor the completeness, integration, and depth of Oracle CX Cloud Suite to help in their business transformation by incorporating innovations, applications, and services from Oracle to help them deliver better customer experiences." —Des Cahill, Oracle’s head CX evangelist
Execution Is the Challenge to Exceeding Skyrocketing Customer Expectations
It's a crowded market and placing focus on a differentiated customer experience is key to convincing prospects and current customers to come back for more. As organizations look to grow top and bottom lines they are increasingly aware of the need to digitally transform their operations.
As if it were that simple.
Yesterday it was about moving to the cloud and cloud disruption. Today it's all about taking the next step—leveraging artificial intelligence, IoT, chatbots, and other smart, disruptive technologies. And perhaps that's the key. It's all about getting smarter. Digital transformation is a conviction and a process, not a final state. The customer satisfaction objective is never going to be complete. Buying behaviors will increasingly evolve and get smarter. So too then must the business.
Learn more about Oracle's suite of smarter CX technology offerings:
Read The Forrester Wave™: Digital Experience Platforms, Q3 2017 https://blogs.oracle.com/five-reasons-why-oracle-smarter-cx-cloud-suite-helps-business-digital-transformation-v2
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Wednesday, October 18, 2017
5 Ways Oracle Keeps Its Cloud Platform Open
When Amit Zavery laid out the Oracle Cloud Platform roadmap at Oracle OpenWorld on October 2, one of the first themes he focused on was keeping that platform “open.”
“This is something that we really believe is important,” said Zavery, senior vice president for Oracle Cloud Platform.
Zavery emphasized that Oracle’s application development, integration, management, and other platform services are built around open standards, including those for emerging technologies such as blockchain, machine learning, and chatbots. Oracle enhances the best open source innovations with tools for management, security, development, and high-performance infrastructure that companies need to put them to practical use.
Here are just five areas that Zavery noted in which Oracle Cloud Platform delivers on the open promise.
1. Container-Based AppDev
Containers are becoming a go-to option for software developers to build and deploy applications, but developers don’t want to be locked into one cloud based on their development platform. Oracle is giving them a platform to manage containers and microservices on true open source standards, not forked proprietary versions.
Oracle just announced the Oracle Container Native Application Development Platform, which includes a managed Kubernetes environment for container orchestration, a continuous integration/continuous development engine, and private registry services. (See the Oracle Developers Blog for more.)
“We’re taking the important open source innovation and providing automation, management, and enterprise-grade capabilities around that,” Zavery said.
2. Blockchain-Based Collaboration
The new Oracle Blockchain Cloud Service is built on Hyperledger Fabric, the open source effort led by the Linux Foundation to spur cross-industry blockchain standards. Blockchain is a cloud-based distributed ledger that can be used in business-to-business partner ecosystems for more secure transactions and data sharing.
Zavery’s platform-as-a-service (PaaS) roadmap session demonstrated how blockchain could help supply chain partners share select application data to speed the product recall process. The blockchain service will let companies do trusted real-time information sharing, having the effect of extending their applications beyond an enterprise’s own walls.
3. New Channels for Chatbots
Oracle’s new bot-building capability, part of Oracle Mobile Cloud Service, includes built-in links to third-party channels, including the Amazon Alexa and Google Assistant voice-based assistants, as well as messaging platforms such as Slack, Skype, WeChat, and Facebook Messenger. This capability lets customers build bots once to run on these channels. “You don’t want to have to rebuild your bots every time a new channel comes into play,” Zavery said.
4. API-First and Third-Party App Integration
Oracle Integration Cloud Service includes out-of-the-box, standards-based cloud adapters to the most popular third-party cloud and on-premises applications, including Salesforce.com, SAP, and Microsoft apps. “It doesn’t have to be an all-Oracle ecosystem for companies to adopt Oracle Cloud Platform,” Zavery said.
And Oracle’s API management tools includes Apiary, which lets developers manage the complete API lifecycle starting with prototype, test, and document APIs using industry standards such as OpenAPI and API Blueprint.
5. Choice of Technology Stack
In the broadest sense, Oracle’s platform lets developers choose their technology stack, Zavery said. It supports languages such as Python, Ruby, and Node.js, not just Java apps, as well as MySQL and NoSQL databases such as Cassandra, not just Oracle Database. In its big data platform, Oracle supports Hadoop, Spark, and Kafka as fully managed cloud services.
Open doesn’t mean undifferentiated, however. Zavery noted that Oracle Cloud Platform gives companies the tools to put these industry standard technologies to practical use: the governance, security, and management, as well as the high-performance infrastructure and easy-to-use interfaces.
In addition, Oracle makes sure companies are ready for the big idea that’s sure to come next. Said Zavery: “We have a technically unified and proven PaaS offering, completely based on open standards, delivering continuous innovation.”
Chris Murphy is Oracle director of cloud content.
Safe Harbor Disclaimer: The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remain at the sole discretion of Oracle Corporation.
Statements in this article relating to Oracle’s future plans, expectations, beliefs, and intentions are “forward-looking statements” and are subject to material risks and uncertainties. Such statements are based on Oracle’s current expectations and assumptions, some of which are beyond Oracle’s control. All information in this article is current as of October 17, 2017 and Oracle undertakes no duty to update any statement in light of new information or future events.
https://blogs.oracle.com/5-ways-oracle-keeps-its-cloud-platform-open
from WordPress https://reviewandbonuss.wordpress.com/2017/10/18/5-ways-oracle-keeps-its-cloud-platform-open/
Oracle Inspiring Students as Part of Land-Speed Record Attempt
October 3 was a very exciting day for Oracle Academy. From the Oracle OpenWorld main stage, in front of an audience of 8,000 people, Thomas Kurian, Oracle’s president of product development, announced that Oracle Academy will join forces with the Bloodhound Education Foundation.
Richard Noble, director of the Bloodhound Project, whose ambitious goal is to break the world land-speed record (763 miles per hour) on its way to exceeding the 1,000-mph mark, underlined the importance of the relationship to Oracle, to Bloodhound, and to students and teachers worldwide. “This collaboration is going to be really, really huge,” he said.
We couldn’t agree more.
- Related: News from Oracle Academy
One of the main challenges in teaching computing is in making the subject matter tangible for students. As with its cousin STEM disciplines, math, and physics, computing makes use of algorithms, equations, and functions to describe, explore, and manipulate the world around us. The challenge in teaching those subjects to middle and high school students is that it’s very hard to connect what is on the paper or in the code to something they can see or touch.
It’s one of the reasons so many students give up on studying STEM subjects.
Almost since its inception 10 years ago, the Bloodhound Project has aimed to change that dynamic for students of math, engineering, and physics. With the new Oracle Academy relationship, together we now aim to change it for students of computer science, too.
Born of the Space Race
There is a compelling story behind the Bloodhound Project that I didn’t know about before beginning this collaboration. Inspired by the Space Race in the 1950s and ‘60s, a small group of people set themselves a challenge to build a car that could be driven faster than the speed of sound.
Noble, a Scotsman, was one of those people. Working with a team of engineers and other experts, he succeeded, first driving the Thrust2 car to a 633-mph world record and then leading the Thrust SSC team (SSC stands for “supersonic car”) to be the first to break the sound barrier on land in 1997 at a still-record speed of 763 mph.
The Bloodhound Project was initiated not only to surpass that land-speed record, but to put it entirely out of reach by driving its SSC faster than 1,000 mph—faster than any car or, for that matter, low-altitude aircraft has ever gone.
The team must consider all kinds of variables: On what kind of surface does the car need to travel to optimize speed? How do you engineer solid wheels since the centrifugal forces at these speeds make the use of regular tires impossible? How do you manage fuel flow to maximize thrust? Which kind of fuel do you use? How do you design the car for maximum aerodynamic efficiency? How do you keep the car from catching on fire and, most important, how do you keep the driver safe?
The dream of designing and building a car to go faster than 1,000 mph will likely become a reality thanks to expert engineering, a mastery of the principles of physics, the driver’s and team’s raw courage, and (through the work with Oracle) leading-edge computing and data analytics technologies.
STEM Inspiration
But the Bloodhound Project isn’t only about going fast. From the outset, it has aimed to accomplish what John F. Kennedy’s challenge to put a man on the moon did for children in the 1960s: Inspire them to study math and engineering and become the inventors and innovators that lead society into the future.
At the urging of the UK Minister of Defense in the late 1990s, Noble led the vision to bring the project’s ongoing development challenges to students across the UK. Project organizers estimate that in 2016 more than 129,000 students in the UK had face-to-face access to a variety of instruction materials related to the project’s data feeds.
As part of its collaboration with Oracle, Bloodhound will stream data during its test runs from the more than 550 sensors and cameras on its car to Oracle Cloud. It plans to deliver that data to students and other enthusiasts in 230 countries.
Machine learning algorithms will support data modeling in helping the team predict what will happen to the car and driver as the vehicle nears and then breaks the sound barrier. “Once we go faster than 800 mph, we are truly entering the unknown,” says Mark Chapman, the project’s technical director. “We may discover challenges and barriers we haven’t even thought of.”
The augmented reality simulation of the car traveling at 1,000 mph—developed by Bloodhound students and interns, using Oracle Java Cloud and real car data, and shown at Oracle OpenWorld on October 3—is mind-blowing. It’s so good that it’s simultaneously like being in the driver’s compartment, inside the car engines (there will be three of them), and watching a movie of the car in motion.
It takes everything that is abstract and makes it very exciting and very real.
Oracle Academy Vision
The goal of Bloodhound and Oracle Academy joining forces is to make the project’s data available to students for learning, both in the form of structured, controlled coursework and eventually in the form of raw data.
Oracle Academy’s role will be to help as many as 3.5 million of our students and their teachers worldwide understand and explore how computing technologies enable such a project. The first two projects leverage Alice and Greenfoot, educational Java development environments, to encourage students to explore and design a base camp for test runs, as well as to modify car design and driving variables to make their simulated cars exceed 1,000 mph. Additional projects are currently being considered.
The collaboration between Oracle Academy and the Bloodhound Education Foundation has the power to bring all the difficulties and excitement of a real-world, unsolved problem to classrooms and students worldwide. It will give students and teachers the opportunity to ask their own design questions, consider their own variables, and eventually test their own theories and designs using real-world data.
We’re delighted to become part of this 21st-century engineering challenge.
https://blogs.oracle.com/oracle-inspiring-students-as-part-of-land-speed-record-attempt
from WordPress https://reviewandbonuss.wordpress.com/2017/10/18/oracle-inspiring-students-as-part-of-land-speed-record-attempt/
Tuesday, October 17, 2017
Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business
So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure.
What’s next?
These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau.
Once your startup is a fully-fledged, profitable business, growth challenges become different. While a startup is focussed on big wins to make the cash register ring, established businesses need to think in terms of more stable, incremental forms of growth. It’s no longer about growth hacking; growth mapping has to take center stage.
This continuum of business growth can be explained using sports as an analogy.
Mixed martial arts have one of the most significant learning curves out of all sports.
In the first six months of training, you can learn the fundamentals of striking, wrestling and jiu-jitsu.
However, the longer you practice, the smaller the improvements you’ll make. Once you’re proficient at the basics, the real journey to mastery begins.
Sure, adding a spinning wheel kick to your arsenal of attacks is beneficial in the short-run, but elite level UFC fighters didn’t reach mastery by continually learning new techniques – they did it by refining their fundamentals, year after year.
Jiu-jitsu expert Demian Maia understands all facets of the game, but he didn’t start achieving spectacular results until he centered his strategy around his strongest skills: wrestling his opponents to the mat and securing a rear-naked choke. Fans often comment that his opponents know exactly what he’s going to do, yet are unable to stop it.
To achieve mastery in any discipline (especially business), tactics that provide short-term explosive growth are great – but the long game requires slower, sustainable progress.
This is the difference between growth hacking and growth mapping.
Whatever stage your business is at, consider using these growth tactics to take you to the next level.
1. Growth Tactics
Here are some non-technical growth tactics to try. These don’t require a/b tests or changing any forms to increase conversions. Instead, they’re simple tactics to test to see if they drive meaningful acquisition.
Personalized Discounts
The generic, one-size-fits-all approach to marketing is no longer applicable.
Nowadays, businesses can leverage user data to deliver more personalized, emotionally resonant messages to their users in order to maximize engagement and profits.
Email marketers have a good understanding of this. Depending on the actions people have taken in response to email campaigns, different email sequences can be fired off.
If a person opened an email promoting a webinar and attended, they might receive a sales-oriented email, whereas if they miss the webinar, their next message might be a gentle reminder of when the next webinar is available.
To take this a step further, I recommend using your analytics data to provide special deals to warm prospects. If a person has viewed a product page numerous times but hasn’t converted – there is a proven interest but something isn’t quite right.
In my experience, offering limited discounts to these users can push them over the edge and get them to convert. In this scenario, leveraging scarcity marketing in a highly personalized way can drive explosive growth.
Incentivized Referrals
Instead of pumping money into ad campaigns to acquire new customers, have you ever considered getting your existing customers to do your marketing for you?
In recent years, Dropbox and Airbnb have achieved extreme growth partially due to referral marketing. However, PayPal created the blueprint many years prior.
Initially offering $20 to new users and $20 for them to refer their friends (this was later scaled down to $10 and then $5), PayPal acquired over 100,000 users in the first month of being operational.
The bold referral program was masterminded by PayPal co-founder, Elon Musk. A consummate scientist, Musk described the viral nature of the program as “bacteria growth in a Petri dish.”
While you may not be able to spend tens of millions of dollars like PayPal did to acquire new customers, a good double-sided referral program (both the referrer and friend benefit) can stimulate tremendous growth.
If you’re not ready to create a formal referral program, consider sending your repeat customers a referral discount code via email. Since they have a positive impression of your brand (proven by repeat purchases), they’ll be happy to refer their friends to you – especially if they’re incentivized to do so.
Guest Posting
A few years back, people used guest posting for all the wrong reasons. In order to game search engines and acquire inbound links, marketers would submit sub-par content to external sites with no concern for providing value to the audience.
Fortunately, Google caught on to this unsavory practice and it’s being phased out.
However, Google is still perfectly happy for people to publish guest posts that, “inform users, educate another site’s audience or bring awareness to your cause or company.”
In other words, guest posting is no longer a link building game; it’s all about delivering value and long-term brand building.
As a free growth tactic, I find guest posting to be exceptionally effective. I aim to write multiple guest posts every week.
If you don’t consider yourself a particularly strong writer, you can hire a quality ghostwriter. You can expect to spend between $150-$300 per post. Make sure you find a quality guest writer that is an expert in their niche. They should have published on reputable blogs before, and are not a “jack of all trades”, meaning they can write on daycare blogs and b2b marketing blogs. Find writers that stick to one niche.
For startups, I recommend saving your best content for guest posts. This sounds counterintuitive, but guest posts will be read more than the posts on your site – so it makes sense to deliver the most value where you’re receiving the most eyeballs.
Gamification
If you’ve ever played the old school MMORPG game, Everquest, one of the most compelling features of the game’s interface was the experience bar, which would tell you how close you are to moving up to the next level.
LinkedIn use a similar gamification tactic to encourage new users to fill out their profiles.
There is a core psychological component to gamification tactics such as progress bars.
Research indicates that the simple act of completing something, whatever it may be, leads to a release of endorphins. When the act of completion is associated with positive emotions, you’re compelled to keep completing things – which leads to a large user base for both SaaS companies and MMORPG games!
Think about how you can incorporate gamification into your user experience and you’ll reap the rewards.
Free Merchandise
In the digital era, free merchandise (a.k.a. swag) can seem like a pretty low-tech growth tactic, but this is exactly why it’s so powerful – because not many people are doing it anymore.
By handing out branded t-shirts, mouse pads, pens and other accessories, you can let your free merchandise do your marketing for you.
Counterintuitively, you don’t need a huge upfront investment.
I recommend browsing Alibaba and conversing with manufacturers. You can get your logo branded on a gigantic range of products – just shop around for the right price.
Sometimes, manufacturers will be happy to drop ship your orders, so you don’t have to hold inventory.
Instead of handing out gifts to everyone and anyone, I recommend shipping free branded accessories as rewards to customers who have a high Customer Lifetime Value (LTV).
Someone who has made repeat purchases already holds your brand in high regard, so they’re more likely to show off their free t-shirt or pen to their friends. Since they’re already a profitable customer, you’re not going to lose money on sending them a free gift – whereas you might with non-customers or one-time buyers.
Print on demand t-shirts work excellently in this scenario.
2 – Growth Mapping
Growth Scoring
Once you’ve exhausted all possible growth tactics, the first step to sustainable growth is to examine what’s working and what isn’t.
If content marketing is a core part of your company’s success, I’d recommend tracking key metrics for your campaigns.
When doing growth scoring for clients, I like to be as in-depth as possible. Before moving onto the subsequent mapping phase, I need to be able to answer the following questions:
- What is the ideal blog post length in terms of generating engagement?
- What is the ideal article title length?
- What’s the average bounce rate and time spent on pages?
- How many social shares are generated per post?
- Do some types of content create more engagement than others (i.e. infographics and video posts)?
- Do articles by certain authors perform better than others? If so, why?
Strategy Mapping
After analyzing our scores, we can tell where we should maximize our investment to get the best returns.
For instance, if infographics consistently perform better than blog posts (in my experience, they often do) – allocating additional resources to producing infographics will be beneficial in the long run.
Also at this stage, we have the opportunity to revisit highly performing blog posts and optimize them.
One of my favorite optimization tactics is to provide downloadable content upgrades at the end of these popular posts.
A content upgrade is simply a lead magnet (a checklist, eBook or other item of value that marketers trade in exchange for contact information) with one key difference: they’re contextually relevant.
If you’re a marketing agency, you might feature a lead magnet on your homepage in the form of an eBook about driving website traffic. However, if you’ve seen that an evergreen article about email marketing continually gets lots of views – you might want to provide a checklist at the end of the post describing the steps to creating a killer autoresponder sequence.
Growth mapping is all about examining the data, and then mapping out a course of action for sustainable long-term growth.
Have you used any other growth hacks that have been effective for your business? Please let me know in the comments below, I’d love to hear your replies.
About the Author: Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world’s leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a Growth Marketer – a fusion between search, content, social, and PR. Find him on Twitter, LinkedIn, or on the Louder Online blog.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/17/growth-hacking-vs-growth-mapping-what-you-should-be-doing-to-scale-your-business/
Spin Rewriter 8.0 Review | Spin Rewriter 8 Bonus + Demo
You can watch the video on Youtube here : https://youtu.be/uMWoDzM3FdU
from WordPress https://reviewandbonuss.wordpress.com/2017/10/17/spin-rewriter-8-0-review-spin-rewriter-8-bonus-demo/
Spin Rewriter 8.0 Review : Bonus
The following post was initially seen on Spin Rewriter 8.0 Review : Bonus
Spin Rewriter 8.0 – what is it? Spin Rewriter 8 is the next version of the immensely popular article spinning tool. Spin Rewriter was first launched way back in 2011… and since then, it has become the most popular article spinning tool in the market.
Spin Rewriter 8.0 is the go-to spinner of choice for half the internet marketing industry. Why is it so popular? Because it’s the only one that comes with Emulated Natural Language. This means Spin Rewriter knows when you mean ‘book’ as in ‘novel’ or book as in ‘reserve’, and it adds the right synonyms.
When the ENL Semantic Spinning algorithm detects a part of a sentence that can be changed, spin rewriter will keep the original sentence and add another sentence with a changed part to the generated spintax.With this new feature of Spin Rewriter 8.0 you can :
- automatically rewrite complete sentences.
- automatically rewrite entire paragraphs.
- automatically write additional paragraphs on its own.
- automatically change the entire structure of phrases and sentences.
Spin Rewriter rewrites content on paragraph, word and sentence level. It also turns sentences around and makes sure that only appropriate synonyms are used. Spin Rewriter developers also added the extra article generating algorithm in the 8.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/17/spin-rewriter-8-0-review-bonus/
FormGet Review | FormGet Bonus And Demo
You can watch the video on Youtube here : https://youtu.be/nc2ZO1GL6Ys
from WordPress https://reviewandbonuss.wordpress.com/2017/10/17/formget-review-formget-bonus-and-demo/
FormGet Review : Bonus
The following blog post was first seen on FormGet Review : Bonus
FormGet is a cloud-based form building software that allows you to capture leads, collect payments and boost conversions in just a snap which means more leads, more sales and more money in your pocket – no writing, no coding, no website even needed to collect payments!
Do you still struggle to find prospects and convert them into high-paying clients? Well, you are not the only one. There are tons of business owners out there who are facing the same situation. Lucky for you, there’s just the perfect solution.
Introducing FormGet – FormGet is a cloud-based form building software that allows you to capture BUYERS, collect payments and boost conversions .. this is a very impressive platform which will work for you even if you have ZERO experience!
You can use this software to :
- Create any kind of forms
- Collect more leads across your website
- Manage multiple forms from single dashboard
- Collect one-time or recurring payments
- Reply to the leads instantly
FormGet is a complete monster platform that will give you an unfair advantage over other online marketers by offering you hungry new clients for the most requested online services … you are bound to make profit out of this software for sure!
from WordPress https://reviewandbonuss.wordpress.com/2017/10/17/formget-review-bonus/
Monday, October 16, 2017
Mini Site Builder Review | Mini Site Builder Bonus + Demo
You can watch the video on Youtube here : https://youtu.be/lrTrU-lD4jU
from WordPress https://reviewandbonuss.wordpress.com/2017/10/16/mini-site-builder-review-mini-site-builder-bonus-demo/
Mini Site Builder Review
Mini Site Builder is a new software allows anyone to build responsive mini sites for any niche with just some clicks. All you have to pick some articles from your PC, enter an affiliate offer to promote (ClickBank, JVZoo, W+, CPA etc), and you’re ready to go.
This it’s a full done for you software package (includes six modules) that allows anyone to easily build responsive mini sites for any niche with just some clicks. With this package you get the software with everything that you need to start making money with it in no time. Here is what’s included in this awesome package :
Module #1 : Software with Resale Rights – This is the core of the package, a new hot software that you can sell for 100% profits. This module includes :
- Mini Site Buider (Software with Resale Rights)
- User Manual (Editable, with Source)
- Unbranded Video Training Video (MP4)
Module #2 : Ready to Go Content – Help your customers build their mini-sites in no time with this awesome module. Includes :
- Content For Mini Sites (+100.000 PLR Articles)
- + 500 Stock Photos.
Module #3 : Niche Domination Training Course – With this module, your customers will learn how to conquer different niches from zero (great companion for newbies) :
- Niche Domination Training Guide (PDF with +60 pages)
- Niche Domination Mindmap
- Keyword Domination List.
Module #4 : Complete Done For You Website – You get a complete website to sell the package right away, including : sales page, download page and affiliate page.
Module #5: Lead Magnet and Opt-In Page – You get a lead magnet (PDF + Editable Doc), that you can use to build your list + make sales (the “Mini Site Builder” software is mentioned in the in the “Recommended Resources” section so you can make sales on the backend!
Module #6 : Professional Marketing Graphics – Finally, you get multiple marketing graphics for your websites, Facebook Ads, PPC Ads and more.
The next blog post was initially seen on Mini Site Builder Review
from WordPress https://reviewandbonuss.wordpress.com/2017/10/16/mini-site-builder-review/
Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing
Tactics don’t necessarily fail because they’re bad.
They fail because of the context around them.
The customer segment was off. The timing was bad. Or the attempt was half-assed.
It all works. SEO works. Facebook ads work. Conversion optimization works.
But the degree to which they deliver depends wildly on other factors.
And the only way to ensure success is to get those things right, first, before jumping head-first into the tactics.
Here’s how to do the hard work, up-front, to make sure your next campaign goes off without a hitch.
Facebook ads “don’t work”
You can’t browse the interwebs without running into a new shiny hack. A brand new strategy or tactic to implement.
So you ditch the to-do list. You push off the important. You bend to the urgent. (Or at least, that which faintly resembles the urgent.)
You try the new hack. You invest hours that don’t exist and money that you don’t have.
You follow the “Launch Plan” from influencer XYZ to a T. Literally: Every. Single. Thing.
And then?
It falls flat. It works, but not enough. It produces, but not enough.
Seth Godin published Meatball Sundae in 2007. A decade ago.
Strange title, right? There’s a reason behind it:
“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: ‘If we can just add enough of [today’s hot topping], everything will take care of itself.’”
Except, as you’re already all too familiar, that’s not how it works in the real world:
“Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach. They fail to get buzz or traffic or noise or sales. Organizations don’t fail because the Web and the New Marketing don’t work. They fail because the Web and the New Marketing work only when applied to the right organization. New Media makes a promise to the consumer. If the organization is unable to keep that promise, then it fails.”
It’s the context, not the tactics.
We aren’t talking about 1960’s advertising. We can’t run ads in a vacuum and shape the public’s opinion.
There’s a lot of other things at stake. There’s a lot of other aspects to consider.
Facebook advertising is one of the best examples because it’s surprisingly complex and nuanced. You can’t just throw up a one-and-done campaign to see revenue pour in overnight.
That’s why it’s a waste of money according to popular opinion.
68 million people can’t be wrong… can they? (How many people voted last year again?)
Let’s click through a few of these to pull out the real gems:
“Facebook’s stock tanked after the IPO for one singular reason. Their advertising model does not work well. Most people who’ve advertised on Facebook, including myself, have been disappointed.”
Um. Ok.
“In that case, not only has Facebook and other digital technology killed ad creativity, it’s also killed ad effectiveness.”
I’m not even sure what that means.
Ok. Well, please, nobody tell Spearmint Love that Facebook ads don’t work. Because they just posted a 1,100% revenue increase last year using… Facebook ads.
Now, it wasn’t all rainbows, sunshine, and unicorns for them. They ran into problems, too.
It took six months for them to figure out one of the reasons their campaigns were stalling. It was simple and right in front of them the entire time.
Kids grow up.
Which means baby-related ads only work for so long with a particular cohort, before it’s time to refresh, update, and move along.
Again — the underlying issue was the market, the people, the life stage. Not the tactic.
They adapted. They went upstream. They followed customers as they naturally evolved.
So, no. “Boosting” posts endlessly doesn’t work. Buying likes doesn’t work, either. Not by themselves, obviously.
Likes, impressions, and fans don’t pay the bills. Leads and customers do.
That holds true regardless of which advertising medium we’re discussing: TV, radio, billboards, Google, Facebook, or otherwise.
You need a customer acquisition machine on Facebook. Simultaneous campaigns running in parallel. One building the attention and awareness for the next. Another nurturing those and presenting different enticing offers. Only after the foreplay can you get down to business.
Yet, that doesn’t happen. At least, not as often as it should. Which leads to… “It doesn’t work.”
This is far from the only scenario. This same issue pops up over and over again.
It even applies to the proposed Facebook solution you’re putting in place.
Custom audiences aren’t segmented
Facebook might not have the same level of user intent that AdWords does.
However, they do have custom audiences.
These dynamically-generated audiences can help you laser-target campaigns to skyrocket results. (Or, at least, push unprofitable ones past break-even.)
They allow you to run retargeting campaigns on steroids. You can overlay demographic and interest-based data with past user behavior, so you can accurately predict what someone wants next.
Custom audiences help increase your Relevancy Score, which in turn, lowers your Cost Per Click while also increasing your Click-Through Rate.
Awesome, right?
So what could possibly be the problem?
Too often, your custom audiences aren’t custom enough.
Let’s talk about your business. How many products and services do you sell?
Now, how many of those do you sell to different customer segments or personas?
Imagine a simple matrix:
The possibilities might double or triple as you add each new variation. Exponentially.
It’s not my place to tell you that such a business model is too complicated. It is, however, to say that you’ve just made your ad campaigns infinitely more difficult.
Because this matrix doesn’t even take into account the funnel stage or intent level each audience has for each product. So we can add another layer of complexity here.
Let’s say you have a custom audience set up for past website visitors to your site. Fine.
However, in that one “custom audience” you’re lumping together all of these personas and products.
In other words, it’s segmented. Barely. A little bit. But not good enough.
The trick is to think through each possible variation and have your customers help you.
For example, the services page from Work the System segments you into two groups right off the bat:
Now, subsequent retargeting campaigns can use the right ad creative. The one that talks about the unique pain points of an online business (like remote workers) vs. that of the brick-and-mortar variety (like local hiring).
See? Everything is (or should be) different.
You can even do this on pricing pages.
For example, Credo names each plan for a different audience:
You segment product features based on personas. So why not your ad campaigns?
Agencies have more fixed expenses than freelancers. Therefore, their project minimums will be higher. Their goals are also in growing and managing a team vs. doing the work themselves.
They’re similar once again. But vastly different when you get down into the weeds.
MarketingExperiments.com worked with a medical company on a similar issue. Simply rewriting collateral pieces for a specific segment (as opposed to a nameless, faceless audience) increased CTR by 49.5%.
Another trick you can try is including different ‘paths’ for each potential problem (and your service that lines up with it.)
So you send out a re-engagement email campaign with links to content pieces for each. Then you see who clicks what.
And then you sync your email data with custom audiences to add these people to the right destination.
Follow any of these recommendations (or better yet, use them together), and you’ll get custom audiences that are, in fact, custom.
It also means you’ll have about 3-4 times the number of custom audiences and campaigns running at any given time.
But it means you’ll have a better shot at success. And at getting Facebook ads to “work.”
All because you put in the proper work ahead of time.
Conversion tracking is off (or non-existent)
People think data is honest.
Unfortunately, it’s not. Data lies more than we care to admit.
Case in point: Conversions.
WTF is a “conversion” these days, anyway?
An email subscriber? A marketing-qualified lead? A sales-qualified lead? A one-off customer? A repeat customer? A high LTV customer?
Sometimes, it’s none of those things.
Years ago, I worked on a new client’s ad account.
The Conversion Rate column inside AdWords showed totals over 100%.
Now, obviously, I know that I’m dashing and brilliant and debonair. But not that much.
Because technically that’s impossible.
So we looked at it for only a few seconds to realize what was happening.
In almost every case, the Conversions total was equal to or more than the Clicks one.
That ain’t good. Here’s why.
Problem #1. It looks like we’re tracking clicks to the landing page as conversions.
Except, their goal wasn’t even a form fills opt-in. It was phone calls.
They anecdotally told me that phone numbers brought in better customers who also converted faster.
Ok, cool. Unfortunately, though, there was another issue.
Problem #2. No call tracking was set up, either.
So the phone rang. Constantly. Several times an hour. And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.)
This client was primarily running classic bottom-of-the-funnel search ads. No display. So the peeps calling were converting. We just had no idea who was or why they were.
This creates a cascading effect of problems.
It meant that there was no historical conversion tracking data to use to draw insights. We literally had no idea which campaigns were converting the best or even which keywords outperformed others.
But wait, because it’s about to get worse.
Problem #3. Aggregate numbers of leads to closed customers was being tracked in Excel.
In other words, X leads from Y campaign turned into customers this month.
Obviously, that’s not ideal. We couldn’t even track PPC leads accurately because of the issues above.
But from there, nobody could see that customer John Smith who converted on Wednesday spent $5,000 and came from Campaign XYZ.
Their “industry specialized CRM software” (read: sh!t) didn’t have an API.
A dude from the “industry-specific CRM” company gave me the following response: “We do not allow for any attempts to manipulate data in the database. Any attempts to do so would cause errors and result in data corruption.”
Which meant that even if we fixed all of these other problems, there was no way for us to pass data back and forth when PPC leads did, in fact, turn into paying customers.
So.
We’re blindly spending dizzying amounts of money. Daily.
And yet, somehow we’re supposed to come in and start driving new customers ASAP?
Without any idea of what’s currently happening, what happened previously, or even what we’re supposed to be optimizing in the first place?
I’ll spare you the boring details. It involved months of going backward to fix various tracking problems (none of which we scoped or billed correctly beforehand #agencylife.)
We basically did everything imaginable.
Except our job.
We designed and created new landing pages so we could use form fields to track and painstakingly set up call tracking on every single landing page. Then we went so far as to create a process for their internal team to manually reconcile these data points each month and figure out how many customers were finally coming from PPC.
Then after we stopped working together, they undid all of the call tracking work we set up. Because: clients.
</end rant>
The point is, no tactic in the world can make up for this scenario.
Yes, SKAGs are good. Geo-targeting is good. Day-parting is fine, too.
But none of it matters if you can’t address the underlying issues. Otherwise, you’re just flying blind.
Not just a single goal inside Google Analytics. But many. Multiple. At different stages. For different personas. For different products/services.
Which always never happens.
First, create a good-old Google Analytics goal. You know, create a ‘thank you’ page, redirect opt-in users there, etc.
More than one persona? Create more than one landing page and form. Message match from the last section helps you keep this all straight.
Then go back into AdWords and create new goals there, too.
The key is to set up the script properly on the new thank you page, and not the landing page. Otherwise, you’ll run into the issue we saw earlier (tracking clicks instead of opt-ins.)
Last but not least, noindex and nofollow the thank you page. Because the last thing you can afford now is for people to find this page from Google, bypass your form, and distort your data.
But wait… what about the initial problem? Phone calls!
We can’t let those go untracked, either. Unfortunately, both Google Analytics and AdWords fail us here. (You can track them as Events, but you’ll still only get aggregate data at best.)
Unless… you hook up another tool like CallRail to swap out your web and landing page numbers. Then you can add a ‘swap target’ to destination phone numbers. It will give each visitor a new number so it can appropriately track all calls.
However… that means you’ll have to go back and append your AdWords and Analytics goals so that they pass the appropriate referral data.
You want to see which AdWords campaign, ad, and keyword delivered each lead.
Only then can you make tactical, day-to-day changes with any certainty.
This OCD-level tracking changes everything.
For example, if you know that a customer is worth $1,000/mo over 12 months and the cost per acquisition is only $200… you can afford to bid up the Cost Per Click aggressively.
Yes, you might pay more in the interim. But you’ll also make more in the long-run.
Context changes everything. But only if you see the entire picture.
Conclusion
All tactics work to one degree or another.
Some might be more appropriate for a particular company. LinkedIn ads, say, would be better for a recruiting company than a baby blog.
However, beyond the obvious, there are margins for error.
Those margins get worryingly large when you’re neglecting to take context into account.
Tactics are good, but they’re not miracle workers. What worked for one person on one site at one particular time will almost certainly not work the same for you.
That doesn’t mean it’s bad, you were wrong, or you suck.
It just means there were other factors you neglected to take into account. And it’s why copy/pasting tactical roadmaps or launch plans often falls flat.
The more time you spend doing the hard, boring stuff to get a better handle on your scenario, the better your probability of success gets.
And the more lucrative those changes can become.
About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/16/measure-twice-cut-once-the-reason-why-all-those-marketing-tactics-keep-failing/
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