Majestic Templates V2 – what is it? Majestic Templates V2 is back and packed with even more dazzling and unique video templates that will blow you away.
When you get this bundle you will get access to some very unique contents like the gorgeous Facebook Cover Video Templates, Motion Titles animated with smooth fine animations and many more. These video templates not only look dazzling but they are also highly versatile and fully customizable using PowerPoint.
Majestic Templates V2 is a collection of brand new gorgeous video templates created with latest trend in mind; these video templates are designed and animated with urban & modern style making them the perfect fit to the today’s modern world.
And you not only can create videos with these but also Facebook cover videos and other media contents, the best part you can customize all these with the software you may already have that is PowerPoint.
PowerPoint is still the king when it comes with versatility, 30 years of development Microsoft put into this software making it packed with features that allow you to create literally any type of videos and Medias you can think.
In a nutshell you will find the following modules with Majestic Templates V2 :
Ultra creative video templates – Set of video templates designed with awesome creativity
Modern video templates – Designed with modern colors and mainly focus on urban style
Facebook cover videos – These cool Facebook cover videos will make your Facebook page pop
Teaser video templates – Coming soon video templates animated with energetic eye-catching animations
Motion titles animations – Modern and prominent animated titles animated with alluring animations
Epic photo slideshow templates – Amazing slideshow design templates that allow you to create amazing slideshows
These templates are also highly versatile; you can change almost everything you see in the video, the image, text, color, how the animations move and literally everything in the video. They are also available at a very low price but it’s on dime sale so you need to act fast as the price is going up rapidly with each product sold.
Growth hacking is the mother of all marketing buzzwords.
It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network.
You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed.
And that’s the problem:
Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down.
But despite this, real growth hacking beyond the buzzword is critical to taking a company from ten users to ten million.
Take a look at Facebook or Airbnb. They now have massive active user bases, and they got there by use growth-focused tactics.
But not any tactic that results in growth is automatically a growth hack.
With this cheat sheet, you’ll learn the basics of growth hacking. You can use this checklist to implement growth hacking strategies to take your business to new heights.
What exactly is growth hacking?
Growth hacking has quickly become one of the biggest buzzwords in the marketing jargon dictionary.
Everybody hears it and assumes that it’s just some random tactic that takes your business from zero to hero overnight.
But that’s far from reality.
Let me explain.
Marketing isn’t what it used to be.
Don Draper’s traditional marketing world of radio, newspaper, and television slowly disappeared, and growth hacking has developed in its place.
Sean Ellis is the inventor of the term “growth hacker” and the founder and CEO of GrowthHackers.com.
In a blog post that Sean published back in 2010, he wrote that a growth hacker is “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
He first coined the term when he was attempting to come up with a new job title.
He had experience helping businesses like Dropbox grow from nothing until they became huge. So for him, the title fit like a glove.
But he noticed that when leaving companies to aid new startups and repeat his growth hacking process, he couldn’t find replacements.
Typical marketers and sales reps didn’t have the ability to do it.
With strict budgets, deadlines, and timelines to follow, growth hacking wasn’t an option.
So, what concrete ideas or examples are considered growth hacks?
Take Dropbox for example.
When starting out, they were simply buying PPC ads and running social campaigns to drive traffic to their site that would ideally lead to sales.
But that wasn’t working. Customer acquisition costs were through the roof.
In short, it wasn’t sustainable growth. Sure, it was growth. They were gaining customers, attention, and traffic.
But long-term, that strategy wasn’t viable.
Instead, they started to implement a referral and reward-based program to scale their growth:
By using referrals from interested customers and rewarding them for their acquisition efforts, Dropbox exploded.
Their growth was now scalable, which is a key factor for successful growth hacking.
PayPal followed a similar growth strategy, offering their current customers $10 per friend they referred.
That means that PayPal didn’t have to spend millions, or even thousands, a year on PPC ads to generate customers.
They had their own customers do it for them, guaranteeing acquisition costs of just ten bucks a person.
Now they offer $5 for each friend that a user refers. All you have to do is send an email to a friend. The cost-benefit analysis is simple and easy for any new user to complete.
That’s simply amazing.
Twitter growth hacked their average user engagement by tapping into data and meticulously testing their strategy.
Looking at the data, they saw that current social users were more active on the platform when they followed 30 or more users.
They shared, commented, liked, and engaged more often.
Based on this data, they created a growth hacking strategy. When new users create accounts, they prompt them to follow tons of people based on their interests. Twitter builds a curated list of accounts that they can easily choose to follow.
This encourages users to follow more people and become active participants, increasing their growth and profit.
Growth hacking can come in many shapes, sizes, and approaches.
Let’s recap. Here are the key points about what exactly goes into growth hacking:
Growth hacking involves copious testing, continual tweaking, and iteration of the product, sales, and marketing strategy.
Growth hacking involves all teams in your company working as one system to increase growth.
Does that seem broad?
Well, that’s because it is.
Growth hacking can be almost any scalable, sustainable growth action. It all depends on your business.
With that in mind, here is a checklist for your business to ensure that you are focusing on creating sustainable profits through growth hacking.
Tip #1: Break traditional goals into actionable steps
In order to attain their overarching growth strategy goals, growth hackers hone in on smaller goals that are SMART:
Specific, measurable, attainable, relevant and time-bound.
While setting goals like “becoming the best SaaS company in the world” isn’t bad, these kinds of goals aren’t actionable or specific enough.
What will be the driving sub-factors of that goal to help you achieve it?
Some examples of realistic SMART goals for growth hacking include:
Increase blog traffic by 15% by the end of the month.
Generate 250 leads from social media or an email campaign.
Increase site content creation by 10%.
Gain 10,000 new monthly visitors.
All of the above factors work together for the specific end goal of becoming the best SaaS company.
Breaking down goals into subgoals and even further sub-subgoals allows you to focus on what specific inputs will drive desired outputs.
Once you have listed these smaller, actionable goals, you can further break them down into separate, highly-defined subgoals.
These subgoals should be narrow enough that you can list them out as an individual task.
For example, say that your goal is to increase blog traffic by 15% by the end of the month. In that case, potential subgoals could include increasing content creation by 5% to beef up the blog and sending email campaigns and social media posts to promote the blog’s content.
By meticulously mapping out your overarching goals, actionable goals, and subgoals, you’ll have more than just a well-ordered project task list. You’ll also have a way to see what pieces of your strategy are driving results.
This foundational step will set you up for success.
When setting goals, growth hackers focus on their north star metric. But more specifically, they focus on what specific inputs will achieve desired outcomes:
For example, when playing a basketball game, your desired outcome is to win the game.
But that broad, unspecific goal is only achievable through micro-level subgoals. You need specific inputs that will generate the results that your overarching goals demand:
When looking at Spotify, we can bring this back into the business world:
The end goal for Spotify is to increase the usage of their service. When a user spends more time listening to content on Spotify, they become a better customer who pays more and sticks around longer.
If you break that down, you can come up with specific inputs that will achieve that final goal:
Bring back users more often.
Increase session times.
With SMART goals, you have to continually break down each goal until you generate specific inputs like creating playlists or giving new artists recommendations.
Start listing out your top goals and breaking them down into actionable steps that will lead to the result you desire.
Tip #2: Get creative as you outline ideas
The first step to listing out your top goals is to gather ideas.
Use a technique called mind storming to get started. Begin by taking out a blank sheet of paper and a pen, which can be more effective than using a computer or other device to take notes.
Write your top goal at the top of the page, but reword your goal as a question.
For example, if your goals involve landing more customers, write “how can I double my customer base in the next year?”
Then write out as many answers to the question as you can, which might include referrals, advertising, better SEO, rankings, links, and so on.
Don’t spend any time judging your answers. The first few will come to you very easily. Keep pushing on. Try to reach 20 answers at the very least.
Then, choose the best answer and form it into another question. If you choose “better SEO,” then write “how can I improve SEO within the next few months?”
Repeat the process again and again. Before you know it, you’ll have a main goal, subgoals, and sub-subgoals. You’ll know what to test and how to test it.
You can even bring your whole team together for the mind storming process. Allow everyone to first mind storm on their own.
Then, bring everyone together to discuss what they have written down. Expand on those ideas in the meeting. Then, get to testing.
If you want to boost conversions, try offering free trials and free content up front. That way, if leads aren’t ready to spend money yet, you can nurture them until they are.
Spotify accomplishes this by offering their premium features for free for 60 days.
Try offering a free e-book if they sign up for your newsletter. On top of that, make it easy for them to opt in. Keep forms simple to reduce friction, like so:
Test ideas shouldn’t stop there, though.
For example, Mint, a personal financial management company, developed a subgoal to get more traffic.
The brand started creating high-quality articles on a variety of finance topics like credit, investing, planning, and saving.
To make a long story short, they tested a blog (which they now call MintLife Blog), and it took off.
Because of the blog, Mint became a huge player in the finance world.
If you’re looking for content growth hacks like Mint was, check out these content marketing tactics that can help you boost your brand.
From there, work on turning your ideas into actionable experiments, just like Mint did.
Tip #3: Turn your ideas into experiments
Once you’ve identified your goals, subgoals, sub-subgoals, and how you’re going to test them, you need to start running experiments.
This is as easy as taking it back to the basics with the scientific method. This will help you determine the success of your test.
You were asking questions when you were coming up with goals. Next, ask questions about how you can test them.
What tests should you run? Who can help you run them? Where should you run them?
Then, do background research that can help you create a plan for answering those questions. Don’t start from scratch.
Research the best methods and resources that you can use to answer your questions. Search the Internet for ways that other companies have run similar tests in the past.
Use your research to finalize a plan for your brand. Construct a hypothesis about what will happen. Think, “If _____[I do this] _____, then _____[this]_____ will happen.”
Next, test your hypothesis by actually conducting an experiment. Your experiment has to be fair. Only change one factor at a time and repeat experiments to confirm results.
This is where A/B tests (or split testing) come in. Split test headlines on your blog. Find out which headlines convert better.
Impact: How impactful do you expect your test to be? This is the possible impact that your idea will have on the brand as a whole if the test is a “win.”
Confidence: How sure are you that your test will prove your hypothesis? Try to be objective whenever you choose a confidence level.
Do you have reliable proof that your test could work? Then give your idea a higher confidence score.
Do you lack reliable proof? Then give it a lower score.
Ease: How easily can you launch this test? How many resources would you need, and what kind of resources would be necessary?
The more resources you’ll need, the lower the score should be. If you can complete your test with a smaller amount of resources, go ahead and make this score higher.
Grade each of these criteria from one to ten. The average score is the ICE score.
Let’s say that these are some of your goals/test ideas:
Create an e-book. (I=8, C=7, E=2) Average ICE score=5.67
Film marketing videos. (I=9, C=6, E=1) Average ICE score=5.33
Write new blog posts. (I=7, C=7, E=4) Average ICE score=6
Based on these ICE scores, you should prioritize these growth hacks in this order:
Write new blog posts.
Create an e-book.
Film marketing videos.
The ICE score isn’t a flawless system for prioritizing individual ideas. You should think of it as a system of “relative prioritization.”
The goal of the ICE test is to prevent you or your team from attempting to fine-tune the score. The score you come up with will show you which tests you should run first.
Tip #5: Analyze, improve, and repeat
As a growth hacker, you will test everything.
It’s just part of the nature of a true growth hacker.
As you master A/B testing, you’ll start running multiple tests at the same time, such as landing and pricing page designs and targeting leads.
For growth hackers, this breadth and frequency of testing is par for the course.
Using a tool like Optimizely, you can manage multiple testing campaigns at one time, reducing your likelihood of missing any fundamental developments.
It can be easy to get too caught up in the testing cycle and forget to take the time to slowly analyze the results and pinpoint precisely what is (or isn’t) working.
Be patient. This process is all about trial and error.
Rely on your analytics data to fine-tune and improve your approach.
Then, it’s time to repeat the testing cycle. You can either start a new test or create an optimized version of a previous test.
As long as you keep following this system (testing, analyzing your data, refining your approach and retesting), you should see success through your persistence.
You’ll go through tests and experiments, both big and small, and wade through all kinds of data. As you do so, don’t lose the sight of the big picture.
Your product or service should be of the very highest quality for your users at any given time, and this may mean changing and evolving.
For example, Facebook has changed a lot since it originally launched on college campuses in 2004. And it continues to change today with additions like live video and other features that users crave.
Tim Ferris, author of the 4-Hour Workweek, says, “It is far more lucrative and fun to leverage your strengths instead of attempting to fix all the chinks in your armor….Focus on better use of your best weapons instead of constant repair.”
For example, imagine that you are working on two projects and are trying to decide which one to prioritize.
Option one: You could add a new referral program to your website’s landing page.
Option two: You could send out an email to everyone in your contacts database.
You have just over 50,000 people in the contacts database, and you’re a pro with your email distribution system.
On the other hand, it would take you at least a few days to design and edit a few different mockups for the referral program.
A/B testing, programming, and implementation will also take time.
You get the picture.
In this situation, your strength is the size of your contact database and your competency with the e-mail system. So focus on that.
Don’t be afraid to cut out any segments that aren’t working, either.
If you’ve been putting a lot of time and effort into testing and redesigning your pricing page without any noticeable increases in views, it’s time to take a break and try something else.
Remember:
Growth hacking is about sustainable inputs and explosive outputs. If you aren’t seeing outputs from your inputs, don’t do it.
Growth hackers focus on growth as their true north.
Conclusion
Growth hacking has taken over the Internet, leaving little room for understanding and lots of room for confusion.
It’s hard to pinpoint a concrete definition of growth hacking.
But that’s simply because growth hacking will be vastly different from one business to another.
In short, growth hacking is involving all teams, systems, and processes in your business to test, iterate, and improve your growth.
Whether it’s growth in sales, reach, brand awareness, or engagement, any focus on scalable growth tactics is growth hacking.
Follow this checklist to prepare your business for successful, scalable growth hacking.
What growth hacking projects will you be trying this year?
About the Author: Neil Patel is the cofounder of Neil Patel Digital.
from WordPress https://reviewandbonuss.wordpress.com/2018/03/09/the-growth-hacking-cheat-sheet-for-beginners/
VideoRobot – what is it? VideoRobot is a next-generation video technology loaded with features that are miles ahead of any other video app in the market today!
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With videorobot you get access to high quality ‘3D Avatar Video Templates’, ‘Kinetic Video Templates’and ‘Whiteboard Video Templates’ in the hottest and in-demand niches. These templates come with professional male/female voiceovers. You can personalize every element including logos, images, backgrounds, audio and more to create stunning videos in minutes!
You can now create videos in any style using the blank video canvas without relying on templates using the all NEW never-seen-before blank video canvas. Users can utilize the library of inbuilt text effects, motion animations, intros, outros, and a lot more to create any style of video in any language effortlessly!
VideoRobot software will allow you to translate your sales scripts into any language with one click. Then within seconds convert it into life-like audio using our world’s best Text-to-Speech engine! Your audio and voice instantly syncs with the 3D avatars in the app in real-time (within seconds) to create professional and engaging videos with no camera, mic or any additional software.
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Most people are worried about how to get Google to index their pages, not deindex them. In fact, most folks try and avoid getting deindexed like the plague.
If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works.
But this might not always help you get the most amount of traffic possible.
Why? It’s true that publishing a large number of pages that include targeted keywords can help you rank for those particular keywords.
However, it can actually be more helpful for your rankings to keep some of your site’s pages out of a search engine’s index.
This directs traffic to relevant pages instead and keeps unimportant pages from coming up when users search for content on your site using Google.
Here’s why (and how) you should deindex your pages to get more traffic.
To get started, let’s explore the difference between crawling and indexing.
Crawling and indexing explained
In the world of SEO, crawling a site means following a path.
Crawling refers to a site crawler (also known as a spider) following your links and crawling around every inch of your website.
Crawlers can validate HTML code or hyperlinks. They can also go extract data from certain websites, which is called web scraping.
When Google’s bots come to your website to crawl around, they follow other linked pages that are also on your site.
The bots then use this information to provide up-to-date data to searchers about your pages. They also use it to create ranking algorithms.
This is one of the reasons why sitemaps are so important. Sitemaps contain all of the links on your site so that Google’s bots can easily take a deeper look at your pages.
Indexing, on the other hand, refers to the process of adding certain web pages into the index of all pages that are searchable on Google.
If a web page is indexed, Google will be able to crawl and index that page. Once you deindex a page, Google will no longer be able to index it.
By default, every WordPress post and page is indexed.
It’s good to have relevant pages indexed because the exposure on Google can help you earn more clicks and bring in more traffic, which translates into more money and brand exposure.
But, if you let parts of your blog or website that aren’t vital be indexed, you could be doing more harm than good.
Here’s why deindexing pages can boost traffic.
Why removing pages from search results can boost traffic
You might think that it isn’t possible to over-optimize your site.
Too much SEO can ruin your site’s ability to rank high. Don’t go overboard.
There are many different occasions where you may need (or want) to exclude a web page (or at least a portion of it) from search engine indexing and crawling.
The obvious reason is to prevent duplicate content from being indexed.
Duplicate content refers to there being more than one version of one of your web pages. For example, one might be a printer-friendly version while the other is not.
Both versions don’t need to come up in search results. Only one does. Deindex the printer friendly version and keep the regular page indexed.
Another good example of a page that you might want to deindex is a thank-you page – the page that visitors land on after taking a desired action such as downloading your software.
This page is usually where a site visitor gains access to whatever you’ve promised them in exchange for their actions, like an e-book, for example.
You only want people to end up on your thank-you pages because they completed an action you want them to take, like purchasing a product or filling out a lead form.
Not because they found your thank-you page via Google Search. If they do, they’ll gain access to what you’re offering without having to complete the action you desire.
Not only is that giving away your most precious content for free, but it could also throw off the analytics of your entire site with inaccurate data.
You’ll think you’re capturing more leads than you really are if these pages are indexed.
If you have any long-tail keywords on your thank-you pages and you haven’t deindexed them, they could be ranking pretty high when they don’t need to be.
Which makes it even easier for more and more people to find them.
You also need to deindex spammy community profile pages.
The majority of the types of pages she deindexed? Spammy community profile pages.
She noticed that when she did a site:moz.com search, over 56% of the results were Moz community profile pages.
There were thousands of these pages she needed to deindex.
Moz community profiles work on a points system. Users earn more points, called MozPoints, for completing actions on the site, like commenting on posts or publishing blogs.
After sitting down with developers, Britney decided to deindex profile pages with under 200 points.
Instantly, organic traffic and rankings went up.
By deindexing community profile pages from users like this one with a small number of MozPoints, irrelevant profiles stay out of search engine results pages.
That way, only the more notable Moz community users, with tons of MozPoints, like Britney, will appear on SERPs.
Then, profiles with the most comments and activity appear when someone searches for them, so it’s easy to find influential people using the site.
If you offer community profiles on your website, follow Moz’s lead and deindex the profiles that don’t belong to influential or well-known users.
You might think that turning “search engine visibility” off in WordPress is enough to remove search engine visibility, but it isn’t.
It’s actually up to search engines to honor this request.
That’s why you need to deindex them manually to be sure that they won’t come up in the results page. First, you have to understand the difference between noindex and nofollow tags.
Noindex and nofollow tags explained
You can easily use a meta tag to prevent a page from showing up on SERPs.
All you need to know how to do is to copy and paste.
The tags that let you remove pages are called “noindex” and “nofollow.”
Before we get into how you can add these tags, you need to know the differences between how the two tags work.
They are two different tags, but they can be used on their own or together.
When you add a noindex tag to a page, it lets search engines know that although it can still crawl the page, it can’t add the page to its index.
Any page with the noindex directive won’t go into a search engine’s index, meaning that it won’t show up in any search engine results’ pages.
When you add a nofollow tag to a web page, it disallows search engines from being able to crawl any of the links on the page.
That means that any ranking authority that the page has won’t be passed on to the pages that it links out to.
Any page with a nofollow tag is still able to be indexed in search, though. Here’s what a nofollow tag looks like in a website’s code:
You can add a noindex tag on its own or with a nofollow tag.
You can also add a nofollow tag on its own, as well. The tag(s) you add will depend on your goals for a particular page.
Add only a noindex tag when you don’t want a search engine to index your web page in search engine results, but you do want it to keep following the links on that page.
If you have paid landing pages, it might be a good idea to add a noindex tag to them.
You don’t want search engines to bring visitors to them since people are supposed to pay to see them, but you may want the linked pages to benefit from its authority.
Add only a nofollow tag when you want a search engine to index a certain page in results pages, but you don’t want it to follow the links that you have on that particular page.
Add both a noindex and nofollow tag to a page when you don’t want search engines to index a page or be able to follow the links on it.
For example, you might want to add both a noindex and a nofollow tag to thank-you pages.
Now that you know how both noindex and nofollow tags work, here’s how to add them to your site.
How to add a “noindex” and/or a “nofollow” meta tag
If you want to add a noindex and/or a nofollow tag, the first step is to copy your desired tag.
For a noindex tag, copy the following tag:
<META NAME=”robots” CONTENT=”noindex”>
For a nofollow tag, copy the following tag:
<META NAME=”robots” CONTENT=”nofollow”>
For both tags, copy the following tag:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
Adding the tags is as simple as adding the tag you copied to the section of your page’s HTML. This is also known as the page’s header.
Just open the source code for the web page you want to deindex. Then, paste the tag into a new line within the <head> section of the HTML.
Keep in mind that the </head> tag is what signifies the end of the header. Never paste a noindex or nofollow tag outside of this area.
Save the updates to the code, and you’re done. Now, a search engine will leave your page out of search engine results.
You can cause multiple pages to be unable to be crawled by changing up your robots.txt file.
What is robots.txt and how can I access it?
Robots.txt is simply a text file that webmasters can create to tell search engine robots exactly how they want their pages crawled or their links followed.
Robots.txt files simply indicate whether certain web crawling software is or isn’t allowed to crawl certain parts of a website.
If you want to “nofollow” several web pages at once, you can do it from one location by accessing your site’s robots.txt file.
First, it’s a good idea to figure out if your site has a robots.txt file in the first place. To figure this out, head to your website followed by “robots.txt.”
We have a crawl delay of 10 added to our site that delays search engine bots from crawling your site too frequently. This prevents servers from becoming overwhelmed.
If nothing comes up when you head to that address, your website doesn’t have a robots.txt file. Disney.com has no robots.txt file.
Instead of a blank page, you might also see a 404 error instead.
You can create a robots.txt file with almost any text editor. To find out exactly how to add one, read this guide.
The bare bones of a robots.txt file should look something like this:
User-agent: *
Disallow: /
You can then add in the ending URLs of all of the pages that you don’t want Googlebot to crawl.
Here are some robots.txt codes that you might need:
Allow everything to be indexed:
User-agent: *
Disallow:
or
User-agent: *
Allow: /
Disallow indexing:
User-agent: *
Disallow: /
Deindex a specific folder:
User-agent: *
Disallow: /folder/
Disallow Googlebot from indexing a folder, except for one certain file within that folder:
User-agent: Googlebot
Disallow: /folder1/
Allow: /folder1/myfile.html
Google and Bing allow for people to use wildcards in robots.txt files.
To block access to URLs that include a special character, like a question mark, use the following code:
User-agent: *
Disallow: /*?
Google also supports using noindex inside of robots.txt.
To noindex from robots.txt, use this code:
User-agent: Googlebot
Disallow: /page-uno/
Noindex: /page-uno/
You can also add an X-Robots-tag header to a certain page instead.
There may be some instances where you’ve added nofollow and/or noindex tags or changed up your robots.txt file, but some pages are still showing up on SERPs. That’s normal.
Here’s how to fix it.
Why your pages might still show up on SERPs (at first)
If your pages are still showing up in search results, it’s probably because Google hasn’t crawled your website since you added the tag.
Request that Google crawls your site again by using the Fetch as Google tool.
Just enter your page’s URL, click to view your Fetch results, and check your URL submission status.
Another reason that your pages are still showing up is that your robots.txt file may have some mistakes in it.
Never use noindex tags along with a disallow tag in robots.txt.
Don’t meta noindex AND disallow in robots.txt
When you meta noindex a bunch of pages but still have them disallowed in a robots.txt file, the bots will ignore your meta noindex tag.
Never use both tags at once. It’s also a good idea to leave sitemaps in place for a while to ensure that crawlers are seeing them.
When Moz deindexed several of their community profile pages, they left the community profile sitemap in place for a couple of weeks.
It’s a good idea to do the same.
There’s also an option to prevent your site from being crawled at all while still enabling Google AdSense to work on the pages.
Think of one of your pages, like a Contact Us page or even a privacy policy page. It’s probably linked to every page on your website in either the footer menu or a main menu.
There’s a ton of link equity going to those pages. You don’t just want to throw it away. Especially when it’s flowing right from your main menu or footer menu.
With that in mind, you should never include a page that you block in robots.txt in an XML sitemap.
Don’t include these pages in XML sitemaps
If you block a page in your robots.txt file but then include it in an XML sitemap, you’re just teasing Google.
The sitemap says, “Here’s a shiny page that you need to index, Google.” But then your robots.txt file takes that page away.
You should place all of the content on your site into two different categories:
High-quality search landing pages
Utility pages that are useful for users but don’t need to be search landing pages
There’s no need to block anything in the first category in robots.txt. This content also should never have a noindex tag. Include all of these pages in an XML sitemap, no matter what.
You should block everything in the second category with a noindex, nofollow tag or by robots.txt. You don’t really want to include this content in a sitemap.
Google will use everything you submit in your XML sitemap to understand what should or shouldn’t be important to the tool on your site.
But just because something isn’t in your sitemap, that doesn’t mean that Google will completely ignore it.
Do a site: search to see all of the pages that Google is currently indexing from your site to find any pages you may have overlooked or forgotten about.
The weakest pages that Google is still indexing will be listed last in your site: search.
The majority of people are worried about how they can index their pages, not deindex them.
But indexing too many of the wrong kinds of pages can actually hurt your overall rankings.
To get started, you have to understand the differences between crawling and indexing.
Crawling a site refers to bots crawling over all of the links on every web page that a site owns.
Indexing refers to adding a page to Google’s index of all pages that can show up on Google results pages.
Removing unnecessary pages from results pages, like thank-you pages, can boost traffic because Google will only focus on ranking relevant pages instead of insignificant ones.
Remove spammy community profile pages if you have them. Moz deindexed their community profile pages that had less than 200 points, and that quickly boosted their traffic.
Next, understand the difference between noindex and nofollow tags.
Noindex tags remove pages from Google’s index of searchable pages. Nofollow tags stop Google from crawling links on the page.
You can use them together or separately. All you have to do is add the code for one or each of the tags into your page’s header HTML.
Next, understand how your robots.txt file works. You can use this page to block Google from crawling multiple pages at one time.
Your pages might still show up on SERPs at first, but use the Fetch as Google tool to fix this issue.
Remember to never noindex a page and disallow it in robots.txt. Also, never include pages blocked in your robots.txt file in your XML sitemap.
Which pages are you going to deindex first?
About the Author: Neil Patel is the cofounder of Neil Patel Digital.
from WordPress https://reviewandbonuss.wordpress.com/2018/03/06/want-more-traffic-deindex-your-pages-heres-why/
