Soci Video Xpress Review | SociVideoXpress Bonus + Demo

You can watch the video on Youtube here : https://youtu.be/YENpiw6Rg_4

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/12/soci-video-xpress-review-socivideoxpress-bonus-demo/

Soci Video Xpress Review : Bonus

SociVideoXpress is 100% cloud-based site builder for marketers all walks of life. Affiliate Marketer, Local Marketer, Video Marketer, Email List Builder, Social Media marketer and so much more, all can Benefit by having this viral video site builder solution.

It’s 100% newbie friendly. It automatically post and generates content by curating Videos: Content from multiple viral websites as well as videos from Youtube Vimeo, daily motion. You can also manually select your preferable videos by using our exclusive filtering technology.

It then automatically generates viral traffic to your site by auto posting to several BIGGEST Social media networks. You can instantly monetize this site by Amazon and Ebay products, or their very own ecom products. And It even build their email list and so much more! Go check out the full walk through video!

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/12/soci-video-xpress-review-bonus/

Mighty Memes Review | Demo + Mighty Memes Bonus

You can watch the video on Youtube here : https://youtu.be/kxEZzyG42Pk

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from WordPress https://reviewandbonuss.wordpress.com/2017/08/11/mighty-memes-review-demo-mighty-memes-bonus/

Mighty Memes Review : Bonus

Mighty Memes – what is it? Viral is the word when it comes to social media marketing and creating massive profiles online. Be it Facebook, Twitter, LinkedIn or Pinterest, viral marketing always wins.

Viral memes like the ones below are really powerful. No doubt you’ve seen frequent memes on nearly every topic on the planet. Give it a meme, a funny spin and it’ll be shared and liked.

You get, more engagement, more reach, and dedicated followers who want to see every post from you. It’s the perfect recipe for organic traffic and Mighty Memes unlocks it for everyone.

Might Memes is a web based SAAS that has all the meme templates that we have painstakingly collected. The templates are searchable and you can easily find a suitable meme for any topic or emotion. Just put in a keyword.

Then you can quickly type in the text you want for the meme to finalize and personalize it. You can then post or schedule this meme to your Facebook page, profile or group, twitter profile, Pinterest and LinkedIn too.

• No need to learn graphics design
• No need to go crazy hunting for ideas
• Just click and you’re ready

The following article was initially seen on Mighty Memes Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/08/11/mighty-memes-review-bonus/

Xidio V2 Review : Bonus

The following post was initially seen on Xidio V2 Review : Bonus

Xidio V2 Video Templates is a set of spectacular done-for-you video templates that lets you create animated marketing videos in 3 simple steps.

Creating awesome videos has never been easier with power video template and you don’t even need any expensive or complicated video software to do it … you can do everything in powerpoint!

This package contains step by step video guide showing how to edit the HTML/ PowerPoint templates. So easy to follow that even your granny can use it. And you will see step-by-step how to quickly edit & customize your awesome graphics.

When you purchase xidio v2 video templates :

1. 50 Animated Character
2. 6 Social Media Video Templates
3. 6 Video Explainer Templates
4. 6 Video Outro Templates
5. 6 Logo Opener Video Templates
6. 6 Branding Stationery Design Templates
7. 6 Flyer Design Templates
8. 6 MockUp Design Templates
9. 30 Banner Kit Templates (6 niche)
10. HD Video tutorials

from WordPress https://reviewandbonuss.wordpress.com/2017/08/10/xidio-v2-review-bonus/

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.

Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you.

So speaking to them as if they’re one mass audience doesn’t really work.

It’s like how commercials on TV yell at everyone, yet speak to no one, at the same time.

Winning conversions and boosting your sales is all about delivering the right message to the right person at the right time.

Throw off any one of those elements and your message isn’t going to be as effective as it could (or should) have been.

And that might mean the difference between a potential customer following your call to action (CTA) and totally ignoring it.

Today we’re going to talk about why segmenting your audience is the easiest way to build a personalized buying experience for your customers.

When you know where your leads are in your buyer’s journey, you’ll be able to give them the intel they need to get to the next stage of your sales funnel (and ultimately convert).

These super targeted messages should be at the core of your company’s personalization strategy.

So What is Personalization and Why Does It Matter So Much?

Personalization is the opposite of general mass marketing.

It’s reaching specific segments of your audience on a one-on-one level so they feel as if your brand is speaking directly to them.

Research shows that customers not only crave a personalized experience when it comes to their purchases, they actually expect it.

As Scott Brave, Ph.D, says in his whitepaper, “The Human Need for Personalization: Psychology, Technology and Science”:

“Personalization is much like a matchmaking exercise with the ultimate goal of pinpointing the best product or service from your catalog that best satisfies your customers’ needs.”

Even though it will seem as if you’re speaking to one customer only, you’ll be speaking to several leads who are also in the same boat.

Segmenting your audience will allow you to build a personalization strategy for all the leads sharing those particular traits.

Image Source

“If you’re not providing personalized service, then you’re not using the Web to its full advantage,” Richard Dean, a strategic planner, stresses.

So let’s talk about the advantages your company will gain by segmenting your audience and developing a personalization strategy.

Major Benefits of Segmenting Your Audience

Mike Porter, marketing director for a personalization system developer, says:

“Personalization takes information and makes recommendations to pitch products that have a 70 to 90 percent likelihood of being a match [with the interest of the customer.]”

Who wouldn’t take odds like those?

Let’s talk about why this works.

Targeted Messaging Leads to More Conversions

Targeted messaging is all about relevance.

When you laser focus products and services for those most likely to convert, your messages are better received and will perform better.

For example, a new subscriber may respond to an offer for exclusive content while a subscriber who already downloaded that is now looking for a discount code.

You wouldn’t send the same email to both subscribers.

You’d segment your audience (new subscribers and “customers”, in this example) and send them each a different email with a message corresponding to what they need.

When you know which products your leads need most, you’ll be able to:

• Send them emails with higher click through and open rates
• Guide subscribers to what they need next
• Understand and address their concerns and hesitations
• Ultimately show them why you have the solution to their specific problem, need, or desire

Skipping this crucial step will not only hurt your sales, it may even destroy the relationships you’re building with potential, new, and even existing customers.

No one wants to keep receiving offers for free dog food samples when they recently made a purchase for cat treats, after all.

Unfocused messaging like this turns off your buyers because it says you don’t care about them specifically.

On the other hand, send a recent kitty shopper an offer code for BOGO cat litter and you’ll start making some progress.

Targeting your messages also gives you a chance to refine your CTA, which as you can expect, also scores higher conversions.

Focused Calls to Action Direct Your Leads So they Don’t Freeze

When you segment your audience and use targeted messaging, you’ll also give your leads a single call to action.

A WordStream study found that emails with a single CTA increased clicks by 371% and sales by 1,617%!

So craft your emails and ads with one call to action instead of paralyzing potential buyers with the indecision of too many choices.

Segmenting your audience means you’ll have personalized CTAs, which research from HubSpot shows converts 42% more visitors into leads than untargeted CTAs.

That’s how you grab subscribers from the get-go.

Segment Your Audience, Set Up a Personalization Strategy, and Win All the Conversions

Step up your game by diving into the details of your target audience.

Get to (Really) Know Your Buyer Personas

You should know your target audience as well as your roommates.

They certainly fit into more than basic demographic buckets like their age, marital status, or annual pre-tax income.

Understanding the more personal aspects of your customers and subscribers will help you with everything from scheduling your emails to finding the right words to use in your ad copy to suggesting new products.

To learn more about your audience segments, consider:

Sending out a short survey to your subscribers

Javazen sends an email asking users to fill out a brief survey in order to help with future product development. They offer a 25% promo code as motivation to get users to fill out the feedback survey.

A short one-page survey from Javazen. The questions asked here help with both getting more information about the customer as well as getting customer feedback that can help with product and company improvement.

Asking new site visitors to answer a few questions before they create an account

Ipsy asks users to take a short quiz in return for getting products that are tailored specifically to the user’s preferences. The process is quick and painless and at the end, Ipsy asks users for their name, email, and age, giving them some additional demographic data to help with personalizing their emails.

Prompting bucket-filtering questions for new subscribers of your newsletter

Birchbox filters users into those that are interested in beauty and those grooming.

Your potential and current customers are more than willing to tell you about themselves, you just have to give them the means to do so — and actually listen!

Image Source

While you’re waiting for responses to trickle in, you can also segment your audience based on general subgroups, such as by:

• Behavioral attributes (new/repeat purchases, new/returning visitors, etc.)
• Shopping preferences (browser type, mobile v. desktop, device brand loyalty, etc.)
• Social media interactions (platform preferences, engagement with your brand, etc.)
• Brand Loyalty (those signed up for your newsletter, those who opted-in for your giveaways or e-courses, used coupons from your emails, etc.)

These are just general suggestions; your customer base is totally unique and you’ll have to find the connections that unite — and separate — different groups of your target audience.

You may want to try segmenting them based on key touch points instead.

Identify Key Touch Points and Use them to Your Advantage

Your potential customers have a variety of ways to interact with your company and brand, from browsing your website to stalking your pretty Instagram feed.

You have to understand that a majority of these visitors won’t be ready to buy when they first hear about your brand, products, or services.

Rushing them to purchase when they’re still in the early stages of their researching phase is a bad idea. You could offer a social media lead something special if they follow you, tag you, or use a specific hashtag instead.

When they take you up on it, move them to a new segment of your audience that says they’re an interested, warm lead.

Segment Your Email List

Segment your email list by different categories and you’ll have an easy way to target similar leads using one message.

One clothing retailer segmented their email list simply by gender and earned a 141% increase in revenue as a result.

If you don’t already have ideas for how to segment your audience, try segmenting your email list first.

Using several of these hacks for email segmentation, you’ll have a segmented list and get on track to honing your audience segments at the same time.

A/B Test Your Segments, Monitor for Changes, and Tweak Until Conversion Nirvana is in Sight

Another benefit of segmenting your audience is that by creating one subgroup, you now have two groups to A/B test your ad copy/headlines/subject lines, etc.

Setting up these different targeted messages should give you new data to work with.

So check your analytics and email stats to see how they’re performing and see what new insight you may be able to gain to improve your numbers.

Start Segmenting Your Audience Today

Segmenting your audience will help you better understand your potential and existing customers so your emails, messages, and ads have an easier time converting.

Developing a strategy focused on personalization will help your brand build loyalty and rack up sales simultaneously.

So get to know all the segments of your audience, start delivering personalized content, messages, and ads to them, and watch the conversions steadily roll in.

About the Author: Anthony Capetola is a 10+-year veteran of the digital marketing industry. He has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders Management Software for Google Shopping, he manages the entirety of paid search and inbound marketing efforts for the SaaS company focused on helping retailers succeed online.

from WordPress https://reviewandbonuss.wordpress.com/2017/08/09/not-segmenting-your-audience-big-mistake-if-youre-chasing-conversions/

Lifetime Stock Video Review : Bonus

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Lifetime Stock Video – what is it? Video is no longer a “nice to have” in marketing – it is a 100% requirement. 4x as many consumers would rather watch a video about a product than read about it. Video on a landing page can increase conversions over 80%.

Far too many videos use rubbish low quality free backgrounds & scenes. 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.

Quality Matters. Backlinko.com analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works. One of the key indicators identified is that high quality videos dominate YouTube’s search results. 68.2% of videos on the first page of YouTube are in HD or better.

Lifetime Stock Video instead of giving you 30 zip files of unsearchable videos, Richard Madison provide a full membership club. You can see full previews, browse videos and keyword/tag search their assets. And you don’t need to download and store 280 GB of files on your hard drive. Lifetime Stock Video is a rock solid product, with monthly updates at a crazy low price. Take a look a what’s included :

• 500 HD stock video backgrounds
• 500 4K stock video backgrounds and footage
• And now 75 new 4K stock video footage every month
• All videos available in popular lower resolutions
• Unlimited 24×7 access to full previews
• Unlimited 24×7 video downloads
• Bonus developer/designer rights
• And it’s completely hosted in the cloud so you don`t need to download 100 GB of videos files

from WordPress https://reviewandbonuss.wordpress.com/2017/08/09/lifetime-stock-video-review-bonus/

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms.

Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019.

US Digital Ad Spending by Format (Image Source)

The success of the platforms comes with an influx of competition. As Gary Vaynerchuk said: “marketers ruin everything.” AdWords became more competitive, and it became harder to get positive ROI.

Traffic you spend money on directly impacts your ROI. The key to the traffic is that it has to be qualified.

The Same Mistake As Driving a 600HP Beast With Manual Transmission

With the AdWords platform being very complex, it’s easy to make mistakes. If you start making mistakes, your traffic can go from qualified to unqualified.

AdWords is a super-powerful advertising platform with lots of manual options. Just like a Porsche 911 Turbo with 600 horses stuffed under the bonnet and a snappy manual transmission.

This car isn’t your ordinary Honda Civic — as much as we’d all love to get behind the wheel of the Porsche, we wouldn’t be doing ourselves any favors by rushing into it.

Without a bit of knowledge, practice, and patience, you might wrap the car around a pole. There’s a whole lot of machine underneath you to control.

Porsche 911 Turbo (Image Source)

It’s the same with marketing. So, how do we translate our high-powered automotive example into advertising terms? It’s about control. You have to control everything you can, otherwise things will go sour. Doesn’t matter if it’s a Porsche 911 or an Adwords campaign.

Replacing the stick shift, flappy paddles, clutch, and launch control from our Porsche are variables you can (and must) control in order to truly grab the reins, and take command of your advertising campaigns.

To avoid the business equivalent of mishandling your horsepower and wrapping your campaign around a pole, I’d like to point out three huge mistakes you might be making and hurting your ROI with:

1. Thinking that your traffic is qualified.
2. Not checking if your traffic is qualified.
3. Not knowing where to check.

Given the prevalence of these mistakes, I‘ll go over some examples that’ll help you understand the type of traffic you’re targeting — and how to get the most ROI out of it. Let’s get to it.

Mistake #1. Your Traffic Is Coming From The Wrong Search Terms

You may have a gap in your intended targeting versus your actual traffic. In most cases, this happens due to a simple misunderstanding of keyword match types. I don’t want to get into the usual, boring old platitudes here (broad, phrase, exact match). Search industry covered it 50,000 times already, and I don’t see a point in beating a dead horse.

Instead, I want to clear something up:

Keywords ≠ search terms.

One of my pet peeves is how marketers believe that keywords and search terms are the same thing. Marketers use them interchangeably, but they’re very different. Here’s how I define each:

• Search Term: The exact word or phrase a person uses on the search engine to find what they were looking for (appropriate for all of us).
• Keyword: The word you use to target search terms on paid search platforms (appropriate for marketers).

Let’s circle back to keyword match types. They only help you control which search terms your ads will show up for. That’s it. They’re not as powerful as marketers like to think.

In the end, think search terms, and not keywords. In other words, consider how your ideal customers use search engines to answer their questions and needs.

What to do about the mistake?

You need to make sure you’re targeting your intended search terms.

Perform the “Search Term Analysis” in your paid search platform. The analysis consists of the following:

• Search terms triggered by keywords.
• An analysis of their relevancy and KPIs.
• Actions you can take (expanding, excluding, changing bids).

To look at your search terms, go to your Keywords tab, and then click the “Search terms” button. Here’s what that’ll look like on your screen:

Finding Search Term Report in Google AdWords

The search term report displays the correlation between your keywords, and search terms.

Here’s an example report from one of our clients:

Example of Search Term Report in Google AdWords

In the report, you’ll see three types of search terms:

• Relevant search terms with good KPIs. I like to use two levels of KPIs: primary (conversions and cost per conversion) and secondary (clicks and CTR). These are opportunities to expand. If these search terms aren’t managed as exact match keywords, add them. You’ll be able to control the bids, and you’ll also be able to improve ad positions, or increase your impression share to get more traffic.
• Relevant search terms with poor KPIs. You have a few options: you can either exclude, or add data as exact-match keywords and wait for statistically significant data.
• Irrelevant search terms you don’t want to target. This is how you exclude a full term entirely. Here’s an example of who might do this, and why — commercial attorneys. If a law firm is focused on commercial work, “pro bono” is not relevant to their business (and may hurt their ROI through wasting ad spend), and needs to be excluded from future targeting endeavors.

If you want to get fancy, you can use scripts, API, and software to speed up the process. Here’s an example of how we use scripts to present search term data in a format we find to be effective and quick:

Example of Query Analysis Script

Too much of a breakdown isn’t needed, here. Just know that, as it’s been since the dawn of computers, custom scripts do quite a bit of heavy lifting when it comes to sorting data. Look into it if you’re not utilizing this approach already.

Now that we’ve covered that, let’s move on to the next large mistake I see marketers making.

Mistake #2. Your Traffic Is From The Wrong Buyer’s Stages

Let’s say you work for a French language learning company “Le French”. Your company sells “Learn French Fast” online course and offers a free DVD set with the purchase.

Your offer is geared for buyers who are ready to make a decision. You’re going after the sale — but buyers aren’t responding to it.

Why? Their intent is not there. It was because your keyword strategy covered all buyer stages for the same offer.

We need to take one step back. Buyers have different stages in the journey. To illustrate the situation, I will focus on three buying stages of “Le French” customers. Here’s a visual of the Buyer Stages concept visualized as something I call the “Paid Media Cube:”

Paid Media Cube

In the example, you see the following buyer stages:

• Awareness. This represents buyers who are still early on in the buying process. They’re looking for ideas, or trying to identify a problem. They’re far from making a decision. Think of people looking for ideas on how best to learn and speak French. They know they have a desire to learn the language, but they’re not quite ready to go after expensive software or coursework quite yet.
• Consideration. This is where buyers are considering potential options. It’s the planning stage — the drawing board. These buyers are not ready to make a decision, but they’re getting warmer. Think of people looking for French language course types, and pricing. They know they want to learn French, and have decided to take a course. They won’t sign on the dotted line yet, but they’re really weighing their options.
• Decision. These are buyers who are ready to make a decision. They’re looking for a solution and are ready to commit. Think of people who are researching a particular French course online and are showing it favor after doing their research.

Since your online course + DVD offer was geared towards the decision stage, you can expect buyers to react to the offer as they see it in that stage.

Traffic from the Awareness and Consideration stages was not relevant. Buyers had a completely different intent, and the offer did not match it.

To sum it up, you can’t expect to flash pricing in front of people who are in the awareness stage and expect them to pony up.

What to do about the mistake?

You need to check if your campaign strategy deliberately represents each buyer stage. You need to either:

1. Eliminate or suppress traffic coming from irrelevant buyer stages OR
2. Adjust your offers for each respective stage.

Keeping the same example in mind, let’s assume we took the latter step. Here’s how things would look.

• Decision stage with a high buying intent, would have immediate sale objective. Offer an online course with a DVD set would be very appropriate.

You could also create two separate offers with the intent in mind.

• Consideration stage has a medium buying intent. Go for the lead generation objective. As with the above example, educate your leads until they reach the decision stage. Your offer will change. You could offer a free trial of the French course to the Consideration stage buyers.
• Awareness stage has a low buying intent. Go for the lead generation objective. Then, follow up consistently, and educate your leads until they reach the consideration or decision stage. If you don’t, you’ll waste your advertising dollars, and you’ll get poor results. Your offer will be different, too. In this scenario, you could offer a free “French for Beginners” mini-lesson to the Awareness stage buyers.

Notice how, ultimately, it breaks down to paying attention to where your buyers are in the Buyer’s Journey, and catering to their pain points in each stage.

Let’s take a look at the third and final mistake I see marketers making all too often:

Mistake #3. Your Traffic Is Coming From The Wrong Locations

Rule of thumb: location targeting is somewhat similar to search query targeting.

Locations ≠ user locations.

AdWords has different location settings that could cause your ads to trigger in areas you don’t want them to. You could be triggering in three different capacities. They are:

1. Physical location
2. Location of interest
3. Both

Here’s an example of a report for one of our clients. Their location settings trigger traffic from physical locations, and locations of interest.

Location Settings May Trigger Ads From Physical Locations And Locations Of Interest

The implication there is that locations of interest could be sending traffic from the wrong locations, and wasting your budget. Of course, this varies depending on the nature of your business, but let the numbers talk.

The same client was targeting the United States and Canada, but they ended up with traffic from India, the United Kingdom, Mexico, and the Philippines. See the screenshot below for an example of locations this client ended up pulling traffic from:

Example of Unqualified Traffic From The Wrong Locations

In order to focus in on your intended locations, take a look at this setting from your campaign settings dashboard:

Example of Locations Settings

What to do about the mistake?

Get the facts first. Check where your traffic is coming from. You’ll need two reports:

The User Locations Report, which will tell you exactly where the people who saw your ads were located. See the screenshot below for an example:

Example of User Location Report

You’ll also need the Geographic report, which tells you where people who saw your ads were located, and which targeted locations people were interested in, regardless of their physical location.

Example of Geographic Report

Once you have these reports, you’ll be able to evaluate your location data. I like to do two things first and foremost:

1. Verify this locations in question are part of your paid media strategy.
2. Review the KPIs of the locations in question.

Once you’ve done so, it’s time to take action. Based on your evaluation, you’ll end up with the same buckets you would with a search term analysis:

• Relevant locations with good KPIs. This is an opportunity to expand. If for example, you unknowingly targeted Mexico, and this location helped you achieve your objectives, add it to your targeting. You’ll be able to control the bids, improve the ad position, and increase impression share to get more traffic, just like the search term analysis we covered earlier.
• Relevant locations with poor KPIs. Here, you can exclude or add specific targeted locations to manage separately while you wait for statistically significant data. Let’s say you’re targeting the United States, particularly Chicago. You’d then add Chicago as a targeted location, so you can manage it separately, and make your decisions after pulling Chicago-specific data.
• Irrelevant locations you don’t want to target. Here’s how you can exclude a location entirely from your campaign. For example, let’s say a client noticed that traffic from India wasn’t relevant, since the client doesn’t do business internationally. Therefore, India would need to be excluded from future targeting efforts.

Driving a Porsche is hard, and so is managing AdWords. Identifying the unqualified traffic, eliminating it, or reducing exposure to it will reinvigorate your budget, bring qualify traffic, and improve your ROI.

Read it again, execute, and win.

About the Author: Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.” Check out Tom’s new SCUBE Rating self-assessment to improve paid search campaign efficiency.

from WordPress https://reviewandbonuss.wordpress.com/2017/08/08/3-reasons-your-adwords-traffic-is-not-qualified/

vRankerPro Review | vRankerPro Demo + Bonus

You can watch the video on Youtube here : https://youtu.be/62ilQxlAIpg

Via Review And Bonus Channel

from WordPress https://reviewandbonuss.wordpress.com/2017/08/08/vrankerpro-review-vrankerpro-demo-bonus/

Product Dyno Review | ProductDyno Bonus | Product Dyno Demo

You can watch the video on Youtube here : https://youtu.be/2V_4MnQpXns

Via Review And Bonus Channel

from WordPress https://reviewandbonuss.wordpress.com/2017/08/08/product-dyno-review-productdyno-bonus-product-dyno-demo/

ProductDyno Review : Bonus

Have you been looking for an easier way to bring your digital product to market? Or maybe you’re looking for a way to put a padlock on your delivery pages so that hackers, pirates and other thieves quit ripping you off. If so, then keep reading – because your solution to both of these problems is called Product Dyno.

First off, just what is Product Dyno? Answer : It`s a sales and delivery platform that lets you securely bring your products to market more quickly. Here’s how it works, along with some of its key features :

Product Dyno lets you protect any digital product with just a few clicks of your mouse – no tech experience or knowledge required. You can protect your delivery pages on your own site, via your Amazon S3 account, or you can even host your secure pages on Product Dyno.

Product Dyno makes it easy to manage your selling services in one convenient place. If you’re like most sellers, then you’re connecting services such as payment processors and autoresponders to create a seamless sales funnel. Now you can connect and manage these services from your Product Dyno dashboard. This saves you time and makes it easier to bring your product to market.

This will also help you market your products. That`s because you can create a collection of related products, such as all your products under one brand and/or within one sales funnel. When Product Dyno delivers a purchase to your customer, it will promote all related products… thereby boosting conversions the easy way. You don’t have to lift a finger!

Product Dyno helps you automate your business. That’s because you can combine the built-in automation features mentioned above (such as the sales funnel cross-selling) with the power of the automation app, Zapier. Product Dyno is built to integrate with Zapier, so that you can connect all your apps and services to help you automate your marketing, customer service, list-building and more.

Now if you’ve spent any time researching other selling and delivery platforms, then you’ve probably noticed that a lot of them are bloated and hard to use. The learning curve is steep. And you need to know a little coding in order to fully use all the features.

Not so with Product Dyno. This sales and delivery platform was built to make it easy for digital product sellers to secure and deliver their products, such as ebooks, videos, membership sites, apps, plugins and more. Product Dyno makes it point-and-click easy with delivery page templates, copy-and-paste code to protect your content and more. You no longer need to be a techie to securely deliver your products.

Best of all, this platform comes with a money-back guarantee. You can take it for a test drive to see just how easy it is to get inside the dashboard and get your products and sales funnels set up in a flash. It easily integrates with all of your favorite services, including Stripe, PayPal, Aweber, Get Response, and many more (with more being added all the time).

In fact, it’s so easy that you could have your first product set up in just minutes from now. And once you set up one product, it’s even easier to set up the others. That’s because you can “clone” any product set up and make a few tweaks, as opposed to starting from scratch. So, every time you set up a new product or connect a new service, you’ll be saving yourself a ton of time down the road!

Simply put, if you sell digital products, then you’re definitely going to want to get a hold of this tool today! I highly recommend it, so do yourself a favor and check it out right away.

The following post was initially seen on ProductDyno Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2017/08/08/productdyno-review-bonus/

Before Your Next Product Launch, Try These 5 Engagement Strategies

The big day is approaching!

Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.

What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon as possible to pique people’s interests and encourage sales.

“One of the best ways to get people to care is to get them invested early on. One example would be to call up a colleague, and ask them what they think of your idea while you’re still building the product,” states Scott Bolinger, co-founder of AppPresser.

Don’t wait a minute longer. Check out these five pre-launch engagement strategies.

1. Define Key Metrics Before Launching

It’s difficult to know if your product launch is a success if you’re not keeping track of the data. That’s why it’s important to decide key metrics and set benchmarks for your engagement strategies.

First, determine the goal for your product launch. Some SaaS companies may want a certain number of new trial users. For an ecommerce business, you may desire an increase in sales for a particular product.

The objective of the product launch serves as a guidepost for your pre-launch engagement strategies. It will keep you focused once the launch initiatives begin. Let’s say your goal is to get 10% of current customers to buy your new product. Then, it wouldn’t be helpful if your team started engaging only new customers.

Next, select your channels of engagement. Are you targeting prospects on Facebook? Will you be connecting with customers via email? You need to know where your engagement begins and ends.

After selecting your channel, you can establish key metrics that satisfy your goal. That may include the number of email subscribers who sign up for pre-launch updates or unique visits to a specific landing page.

If your pre-launch plan doesn’t include metrics, your plan is misguided. Start talking with your team now before you do anything else.

2. Create Meaningful Content

Engagement centers around the conversations between your audience and brand. Content helps facilitate those conversations by sparking people’s interests.

During the pre-launch phase, you’ll notice lots of companies creating content solely about the product. They will boast about the features, highlight the process, and mention the price.

Great, right? Well, not always.

With so much content in the marketplace, it’s easy for your product messaging to get skipped over. Your potential customer is accustomed to the generic sales material.

Instead, develop content that resonates with the potential customer. This method involves emphasizing customer benefits and spotlighting success stories.

User onboarding platform Appcues recommends a five variable framework for planning product launch content. Mapping out each component helps your team maximize content effectiveness.

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It’s also important to note that producing meaningful content isn’t easy. Don’t expect (or try) to create all your pre-launch messaging in a week with one team member. You’ll end up creating subpar work that won’t excite your customers.

“Honestly, creating an impactful product explainer video takes money and time. Make sure you have both before getting started. A rush job on the cheap will never end well,” says Kyle Christensen, VP of Product Marketing at Invoca.

Engage your audience with purposeful content. You’ll hold their attention longer.

3. Build Targeted Email Campaigns

If content is the conversation starter, then email keeps the lines of communication open. A well-planned email campaign builds the excitement as the launch day approaches.

Can we address the big email myth first?

It’s the myth that email is somehow dead. Because it isn’t.

Email is one of the most effective (and efficient) ways to talk directly to your online audience.

What is dead is how we use email. Your business shouldn’t send mass emails to your entire list or deliver sales-only messages.

The best email approach requires targeting the right content to a specific segment. Every message should be relevant to the subscriber.

To ensure relevancy, you can send emails based on the subscriber’s behavior. Deliver a follow-up message after sending a pre-sale product offer.

Or send a personalized series of emails to current customers who’ve logged into your SaaS platform within the last four weeks. With Kissmetrics Campaigns, you can send these types of automated emails to boost engagement.

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Recently, FollowUp.cc, a relationship management software for Gmail, sent me an email about its upcoming product launch. It’s targeted based on my previous interaction with the company. It included a 35% discount, too!

Are you targeting your email campaigns to specific groups? Experiment with different audience segments and messages for a successful product launch.

4. Prepare Your Sales and Customer Support Teams

As pre-launch engagement strengthens, you’ll want to prepare your team for the onslaught of inquiries from your prospects and customers.

This strategy is often forgotten by companies. They build anticipation and get people eager about the product. Then, their teams miss the opportunity to deliver on their brand promise with long wait times and vague product information.

Rather, you want to provide a consistent experience before, during, and after the launch. Equip your sales and customer support teams with the tools to answer questions succinctly, resolve issues quickly, and clinch the sale.

“When users sign up to your service, they come with a certain expectations regarding the quality of your onboarding process. They expect your onboarding flow to be similar to other products they’ve used before,” writes Sami Linnanvuo, founder & CEO of Screenful.

Preparation to engage your audience varies from team to team. A few essential tools may include case studies, sales scripts, competitor comparisons, and product slide decks. However, nothing replaces a winning personality from a careful listener.

You want to exceed the high expectations of your audience. Properly train your teams for the product launch.

5. Connect with Brand Ambassadors

Product launch activities aren’t limited to your internal team. For more engagement, you want to explore your options with brand ambassadors.

Remember, a brand ambassador is someone who can represent your company well and talk intelligently about your products. These individuals range from a five-year customer in an advocacy program to a paid influencer.

If your business takes the influencer route, you want to carefully outline your expectations for your product launch. Communicate the project objectives, engagement metrics, and compensation.

If more pre-sales is your goal, another option is to develop an affiliate program. You’ll give your affiliates a commission for referring paying customers.

You’ll want to lay out what products qualify, the tracking system, and the payment details. Here’s an example of an affiliate program from help desk software LiveAgent:

When working with brand ambassadors, your team is building external partnerships. You want every partner in the relationship to benefit. So, speak with your brand ambassadors regularly and avoid any hidden agendas.

Push your engagement to the next level by teaming up with brand ambassadors. They can help your business reach your goal faster.

Engage Before It’s Necessary

Product launches require a lot of hard work and dedication. To ensure success, you want to engage with your audience before the big day.

Work with your team to create measurable benchmarks for engagement. Develop targeted email campaigns to maintain your prospects’ attention. And of course, partner with brand ambassadors to spread your message.

Engage. Launch. Sell.

About the Author: Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Connect with her on Twitter @shaylaprice.

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