You can watch the video on Youtube here : https://youtu.be/Uk8StUmV0Vk
from WordPress https://reviewandbonuss.wordpress.com/2017/10/13/wp-profit-redirect-3-review-wp-profit-redirect-3-bonus/
Friday, October 13, 2017
WP Profit Redirect 3 Review – WP Profit Redirect 3 Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/13/wp-profit-redirect-3-review-wp-profit-redirect-3-bonus/
WP Profit Redirect 3 Review
The next content was first seen on WP Profit Redirect 3 Review
WP Profit Redirect 3 is an all in one wordpress plugin with features as Cloaking, Clone Landing, Hijack, Track, Leads Modules, Rotation And P.Jacker.
WP Profit Redirect has many juice features, but really all of them are necessary, there is currently nothing like it, Profit Redirect has its own system to make campaigns without leaving or needing any other plugin or third party platform, has many features with the you can create campaigns 100% profitable, also have a forum help, with multiple tutorials. Get on this boat and enjoy how your pocket increases to over 200%, because this just started.
With this wordpress plugin you can make different types of funnels and filter for Redirect as like. Unlimited Rotation system controlled by the weight and method of redirection.
You can choose from multiple redirection formulas such as Meta and Doble refresh, javascript, 301,302,307, Page Jacker by Download Content and Page Jacker by Iframe.
Also … allows you to you to create Popup and notifications on your landing page. including compatibility with layered popup and scarcity – you can use an Counter with static mode for CPA offers!
What use can i give to wp profit redirect plugin : Facebook Campaings Adwords Campaings Bings Campaings Instagram Campains CPA Campains Affiliate Campaings Redirecting Traffic by Filter Rotation Traffic Short and Mask Link Email capture and collection As a great system of Statistics and Tracking and much more!
from WordPress https://reviewandbonuss.wordpress.com/2017/10/13/wp-profit-redirect-3-review/
Thursday, October 12, 2017
Instant Viral Cash Review : Bonus
Instant Viral Cash – what is it? Instant Viral Cash is the first and only software that utilize the power of facebook, twitter, pinterest etc and enable you to monetize viral Content in multiple ways!
This software lets you utilize highly engaging viral content to promote your offers on social media. The beauty of this Tool is that when you use it to share viral content, it will enable you to promote Amazon, Clickbank, JVZoo, WarriorPlus, CPA or any other offers and your opt-in subscription form at the same time.
When people share the viral content, all of your offers will also be promoted together automatically. You will start getting more likes, comments and shares. Your offers will be spread all over the Internet very quickly and start generating Money.
This package includes the software and video tutorials – this is a bookmarklet application that can be added directly to a web browser and the best part is that the app works both in windows and mac.
Once you select the content, the software will create a page in a few clicks and post it with your offers to any Facebook page or group. This will explode your sales and affiliate commissions exponentially and skyrocket your subscriber list. Instant Viral Cash software makes it 10X easier to Monetize Viral Content in multiple Social Media Networks at the same time.
The next article was initially seen on Instant Viral Cash Review : Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/instant-viral-cash-review-bonus/
Ba Da Bing Commissions Review
The following blog post was initially seen on Ba Da Bing Commissions Review
Ba Da Bing Commissions – what is it? Ba Da Bing Commissions is a 7 day course which teaches you how get paid $2-$4 for every new subscriber who joins your list. This course is very newbie friendly and includes done for you tools so you can start profiting immediately.
Over the past few months Ed Newman and Reed Floren have discovered a newbie friendly profit generation strategy that has allowed them to earn 2 – 4 bux per sign up and add hungry buyers to their list at the same time! And the best part is… it doesn’t even require you to have a web site or create your own products.
This is extremely powerful and the easiest way to get paid to build your list that I`ve ever seen. The beautiful thing about this is you don’t need to learn SEO, you don’t need to create products, you don’t need to have a blog, you don’t need to use social media.
This will be extremely step by step, Ed will reveal everything so you can copy our success. You`ll get over the shoulder videos and done for you tools. Nothing is left out. Once you get your hands on this you’ll know exactly how to take advantage of this untapped traffic source and system to rapidly get paid to grow your list.
Here`s exactly what you`re getting inside ba da bing commissions :
- Step-By-Step Checklist so you don’t get lost and can get started today
- Step-By-Step video training showing you exactly how to do this, including a real case study
- Done For You Tools to make this copy and paste easy so you can start profiting immediately
- Private Customer Only Facebook Group
Ba Da Bing Commissions method is so powerful, that we don’t want it to get in the hands of just anybody. We’re limiting this training to just 100 spots at this low price to avoid saturation, ensuring that this method continues to work.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/ba-da-bing-commissions-review/
Dropmock Kinetic Review | Kinetic by Dropmock Bonus + Demo
You can watch the video on Youtube here : https://youtu.be/GIGwS-JQD1k
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/dropmock-kinetic-review-kinetic-by-dropmock-bonus-demo/
Dropmock Kinetic Review : Bonus
Dropmock Kinetic is a cloud-based app that enables your customers to make blockbuster videos in just 3 clicks! With an easy to use, drag and drop, slick UI, you will be weaving your assets into cutting-edge video designs in just minutes!
This is by far the most advanced video creation technology to hit this market EVER and I am honored to share it with you. Kinetic by Dropmock will instantly simplify the creation of professional videos while at the same time make you look like an expert with years of experience.
- No more paying high fees to freelancers.
- No more saying no to deals because you do not have the ability to create pro videos
- No more expensive editing programs
- No more paying for fancy transitions
- No more paying for creative lower 3rd designs
- No more hiring expensive video creators
The next article was first seen on Dropmock Kinetic Review : Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/dropmock-kinetic-review-bonus/
InstaPro Post Review : Bonus
The following article was initially seen on InstaPro Post Review : Bonus
InstaPro Post – what is it? InstaPro Post is a new software that will allow you to automatically posts photos, stories and videos from your mobile device, laptop or desktop with ease. There’s no need to spend all day uploading content.
The software allows you to schedule your posts, hours, days, or weeks in advance to save time. You don’t even need to login and out of various social media platforms. Manage multiple instagram accounts from a single dashboard.
With the auto like module you will be able to like posts automatically. It has a great targeting capability that you can choose hashtags, Instagram users or locations as a target. This module also has several speed options to run your tasks.
Another great feature that i like is the auto comment – this will allow you to interact with new users. With the help of auto comment module, you can easily post your comments automatically. It works just as Auto Like Module in targeting.
Also the auto follow module, you can easily increase your Instagram followers. This is a powerful targeting feature that lets you choose new users to follow. Use this module to increase page followers the smart and easy way.
The auto direct message feature allows youto send automated direct messages to your new followers. It`s a great tool to send “Thank You” or “Welcome Messages” to your new followers automatically – just include your predefined messages,then Instapro Post will do the rest. You can even use the username and fullname variables to send the personalized messages.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/instapro-post-review-bonus/
Vid Seo Rank Review | Vid Seo Rank Bonus And Demo
You can watch the video on Youtube here : https://youtu.be/wMOzvwhbJMw
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/vid-seo-rank-review-vid-seo-rank-bonus-and-demo/
Vid Seo Rank Review : Bonus
Vid Seo Rank – what is it? Vid Seo Rank is a software and training that will really allow you to super scale the conversions of selling any affiliate product! This product is something you must have in your library of affiliate training courses, it’s one of those “I can do all things marketing” Courses!
Video is huge right now … is replacing written blog content, even though content writing will be around for a while more so in the email space. But more and more marketers and aspiring marketers are turning to video marketing and the vid seo rank software and training helps with that in a big way!
The next post was initially seen on Vid Seo Rank Review : Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/12/vid-seo-rank-review-bonus/
Wednesday, October 11, 2017
3 Ways You Can Use Sales Automation to Convert More Leads into Meetings
Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal.
The problem is that setting up a meeting with a lead requires a lot of tedious and repetitive work which humans don’t do well. Automation helps a lot but doesn’t replace the sales person. Instead, it takes care of the necessary tasks that don’t require a human touch, freeing up your salespeople to have as much one on one selling time as possible.
Adopting automation doesn’t even mean upending your sales process. Here are three simple ways of harnessing automation which will unlock your sales reps’ ability to make conversions.
1. Stick to Email For as Many Interactions as Possible
One on one interactions are essential for closing but it is difficult to scale them. Where somebody talking on the phone might be able to make 8 calls an hour, you can prepare and send 200 personalized email campaigns in half that time.
Because email doesn’t require a person to communicate in real time, it allows human input to be focused on creating personalized content. Repetitive content and delivery scheduling can be handed over to your sales automation software.
Let me give you an example. Most of the words in an email can be repeated. This means that you can create a template with spaces left for the sections you want to personalize. If you use an email outreach automator like Growbots, Yesware, or Outreach, all your sales rep has to do is create personalized information to feed into the template, saving them from having to write a completely new message every time.
That really comes in handy when you consider that with cold outreach only half of the responses you get come after your first email. We did a study of over 600,000 cold email campaigns sent on our platform to find out what percentage of positive responses come after each email in your outreach sequence. What we found was to get 97% of your potential responses, you need to send at least four emails.
Graph showing the percentage of positive responses that come after each email in your sequence.
It takes only a few minutes to set up a sequence of messages to be scheduled automatically to hundreds of email addresses. Not only that but most decision makers check their own email. Over the phone, that many touch points would take over three days. Even then your sales reps are more often than not likely to reach their lead’s secretaries or some other gatekeeper that they will need to work past.
It is easy to test and optimize different aspects of your delivery and messaging. Your templates can be easily A/B tested to see which subject line, format, and sequence works best. Even optimizing the time of delivery can have a big effect on the response rate. Different targets have different habits when it comes to positively responding to your emails. Take the example of this prospect:
You can double your conversion rate. (Image Source)
Automation means you can schedule your emails to be delivered at the right time, pretty much doubling your conversion rate over less desirable times.
2. Collect and Reuse Content That Works
You will find that certain responses to questions and objections work better than others. These can be loaded into an email accelerator like Cirrus Insight or Mixmax. They sit in your inbox and provide you with a previously prepared response you can send out immediately. You can also share these responses with new members of the team so that they don’t need extensive onboarding before they can begin fielding queries from leads.
When a lead needs more convincing or stops responding, they are not lost. An email automator like followup.cc, rebump, or vocus, lets you set up a sequence of automated messages that you can customize to address the specific pain points the lead has. Your sales rep can use a combination of responses that have previously been effective and then set them to deliver automatically. This way they can keep in contact with this lead without having to take the time to continually check in with them.
3. Don’t Leave Meeting Scheduling to Chance
After your sales rep has done all of the work to get a one on one meeting, they don’t want to lose the lead in the time between agreeing to meet and holding the meeting. Despite the fact that your sales rep’s lead has signaled that they want to meet, they can still lose them if your sales rep isn’t careful.
The ensuing back and forth that comes from agreeing to a time to meet loses a surprising number of leads. An automated meeting scheduler allows your lead to pick a time when both of you are available. There is no back and forth and no chance for the meeting to be broken.
An automated scheduler will not only update both your calendars but send a friendly reminder to your lead. While this may not sound like a lot, it makes a big difference. Before we started using a scheduling automator like Calendly, only about half of the meetings we set would be attended. After that number rose to 74%.
A scheduling automator frees up your sales rep’s time while doing the job better than they could do themselves.
It is time to unleash your sales reps with automation
Automation is most effective when it gives your sales people more time to speak one on one with their leads. Things that computers do well and humans don’t, like scheduling interactions and doing repetitive processes, can be easily automated. This means that your sales reps can add their human touch to many more interactions. We have found that on average, a sales rep can triple the number of meetings they book using automation than they can without it.
About the Author: Lewis Stowe is a content marketing specialist at Growbots and has written extensively about building an automated outbound pipeline in The Art of Customer Acquisition.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/11/3-ways-you-can-use-sales-automation-to-convert-more-leads-into-meetings/
Grammotion Video Template Review And Bonus + Demo
You can watch the video on Youtube here : https://youtu.be/ehOjvQgRyeA
from WordPress https://reviewandbonuss.wordpress.com/2017/10/11/grammotion-video-template-review-and-bonus-demo/
Grammotion Video Template Review
The next content was initially seen on Grammotion Video Template Review
Grammotion Video Template – what is it? Grammotion is a brand new ground-breaking video templates series. Grammotion provides a total solution for pro quality video using powerpoint, literally anyone can create super engaging and highly qualified videos that can attract attention.
This powerpoint template is ready to help you to create eye-popping video that will enhance your brand. It is perfect for corporate, product creator, affiliate offer, youtube vlogging, product offer promotion, e-commerce, social media marketing video and any other video marketing necessity.
You can use Grammotion to dominate mobile marketing video such as Instagram Video and WhatsApp Video. which already overtake fixed internet access nowadays. Create video within the snaps of a finger as quick as copy & paste using only powerpoint.
The best of all, easily using without extra additional-complicated video editor. Also no special plugin needed and no tech-skill required it is fully flexible! Grammotion will save your money while also helping you maximize your conversion and higher profits!
from WordPress https://reviewandbonuss.wordpress.com/2017/10/11/grammotion-video-template-review/
Social Ranker Review | Social Ranker Bonus And Demo
You can watch the video on Youtube here : https://youtu.be/ChJVQN6HerQ
from WordPress https://reviewandbonuss.wordpress.com/2017/10/11/social-ranker-review-social-ranker-bonus-and-demo/
Social Ranker Review : Bonus
Social Ranker – what is it? Social Ranker is first ever 100% automated social link builder that will allow you to build unlimited social backlinks within 2 clicks – no captchas – no signups!
Social Ranker is probably the only social and search marketing tool available in the industry with hands-free powerful link building options on 200+ social sites. There are absolutely no limits on the number of campaigns unlike most softwares.
Nothing to download, install, update, upgrade or manage.. Isn’t it great? Social Ranker is web-based SEO tool which allow you to add and manage campaigns in cloud environment. All tasks are done without captcha API and proxies.
The software is 100% automated – tThis is truly a hands-free social link building tool where each and every task is automatically handled and delivered. No registrations, manual captchas to deal with, grunt work – an absolutely automated ranking solution.
This will allow you to set a drip feed period for one or all campaigns from 1 to 3 days. It’s not a very big deal though since we’re getting links from social websites and at most 200, which is by all means a very safe number.
The next content was first seen on Social Ranker Review : Bonus
from WordPress https://reviewandbonuss.wordpress.com/2017/10/11/social-ranker-review-bonus/
Tuesday, October 10, 2017
The Metrics Every E-Commerce Store Should be Tracking to Drive Growth
The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data.
Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks like.
Driving growth in your e-commerce business requires a few key components:
- Setting measurable goals (key performance indicators)
- Identifying the metrics necessary to track those KPIs
- Monitoring performance and making adjustments as necessary
While there are numerous metrics that can be tracked, I’ve listed the ones most commonly tied to the growth of your store.
Segmented Conversion Rate
Your conversion rate is a pretty cut and dry metric. It’s the percentage of the visitors on your website who decide to make a purchase.
It’s calculated by taking the total number of website visitors who make a single purchase and dividing that number by the total number of people who visit your site.
For example; 14 customers made a purchase among 150 visitors, so the conversion rate (14 divided by 150) is 9.3%.
Your conversion rate is a good overall indicator of success, but don’t stop there.
If you break it down and segment your conversion rate you can get a lot more granular with the data, giving you tremendous insight into individual campaigns you’re using to grow your business.
A few ways to segment your conversion rates include:
1. Conversion by traffic source
Reviewing how customers convert based on the traffic source (Google, Bing, Facebook, Reddit, etc.) can tell you where you should be investing in driving traffic, or what channels to focus on improving the targeting or message you’re using for campaigns.
2. Conversion by device type
Mobile devices accounted for 19% of US retail e-commerce in 2014, and that’s expected to climb to 27% by the end of 2018.
The traffic coming from mobile is much higher. According to Yotpo, mobile accounts for more than half of all e-commerce traffic.
If there’s a growing or uncommon gap in desktop and mobile conversion where one is outperforming another, review the user experience and see where improvements can be made.
3. Conversion of new vs returning visitors
Keep in mind that conversions for returning visitors are traditionally higher because those customers already know you, trust your brand, and are more willing to make a purchase.
For example; if your returning visitors are converting at ~7% but your new customers are converting at ~2% then the average is going to fall somewhere around 5%. If you use that average to calculate your max budget for acquisition campaigns that actually convert at ~2% you’re going to lose money.
Segmenting these conversions can help you more accurately calculate what you should be spending on your acquisition campaigns and how well they’re performing.
Segmented Revenue
You should segment your revenue the same way you segment conversions. This loops back very well to tracking your conversions by traffic but you can get just as granular with segmenting your revenue.
Like conversions, you can weed out sites that are just giving you a spike of eyeballs but aren’t really contributing anything to your bottom line.
There’s a pretty clear difference in revenue by the sources in the example above. Note the one referral with just 3 visits generating far more revenue per visitor.
This is a great way to see how different traffic sources contribute to your bottom line such as:
- Organic search
- Email campaigns
- Referral traffic from blogs or social
Like the example above, segmenting your revenue gives you a look into how customer spend changes depending on the traffic source.
For example; You might get far more conversions from Facebook referrals, but those people only buy a single product. Compare that to traffic from email campaigns where the conversions are a bit lower but the average order value is twice the size.
Use that data to replicate what you’re doing right with certain channels and where to invest more time and resources.
GrowthScout has a step-by-step guide to setup your Google Analytics for tracking revenue by traffic.
Conversion by Product
If you only have a handful of products in your online store this is likely less important. For e-commerce stores with a huge SKU inventory though, this is a necessary metric to pay attention to.
Google Analytics Enhanced E-commerce has this data readily available in the “product performance” section.
It’s a great metric for tracking the performance of individual products when you compare individual product conversions against product page traffic and those who added the product to a cart or wishlist but abandoned the purchase.
Not only can this help you spot the popular or trending products, you can also find the under-performers.
Looking at the conversions by product can make it easy to look into individual barriers that could be impacting conversions (price, descriptions, product images, better benefit statements, etc.) and make strategic adjustments.
Funnel Abandonment
Cart abandonment is fairly common metric that’s tracked by online stores. E-commerce platforms are even designed to help you keep up on cart abandonment with built in autoresponders to help win back abandoned carts.
Pixels are even in place for many brands to setup ad retargeting for customers that bail on the checkout process. But are you looking at the rest of your funnel to see where customers are dropping out during the shopping experience?
This can be done manually by checking the visitor flow on your site, or you can setup a conversion funnel in Google Analytics to see where potential customers are bailing on you.
The Funnel Report is one of the most popular features in the Kissmetrics platform. Identifying where customers drop off and segmenting your traffic to find the most valuable marketing channels are game changers for e-commerce stores.
Here’s a great example of a conversion funnel setup in Google:
Like the example above, tracking funnel abandonment can show you key points early in the buyer’s journey where customers are exiting your site – whether it’s at category pages, the product page, etc.
Percentage of Returning Customers
Returning visitors is a great metric to track for measuring customer loyalty, but it helps to know how those returning visits translate to revenue. That’s why you should track your percentage of returning customers – the people who come specifically to spend money.
A lot of e-commerce platforms like provide customer reports with details on the number of returning customers.
Shopify provides detailed reports for first time vs returning customers.
Did you know? E-commerce marketers are using Kissmetrics Populations to track the growth of key customer segments. See a list of suggested Populations for e-commerce stores.
If you don’t have a way to access a report like this, you can export your total orders and scrub the data for duplicate emails/customer data to get a sense for repeat orders.
Percentage of returning customers is important to watch. It tells you where you stand with your customers on a number of key things:
- Customer service
- Price
- Trust
- Customer sentiment
Returning customers are highly profitable because you don’t have to pay those acquisition costs to get them back. If you see a decline in return customer rates then you need to look at overall customer delight and try to find what’s keeping customers from coming back.
It’s not just about return revenue though. The best marketers for your business are your happy, fully satisfied customers. Those are the customers who will talk you up and take the time to leave you reviews. Data shared by Kissmetrics shows that 55% of customers say that reading reviews online influences their decision to make a purchase.
All the more reason to track your return customers so you can identify the ones who aren’t coming back, and ramp up your re-engagement strategy.
Average Order Value
Your average order value (AOV) is the sum of the value of all of your orders (the total revenue for a period) divided by the total number of orders for that period.
For example, if you were tracking the sales for the month of August and found a total revenue of $25,000 with 760 orders. The revenue ($25k) divided by the total orders (760) equals a monthly AOV of $32.89 ($33).
Knowing your AOV is necessary to understand the lifetime value of your customer and helps you better align strategies for growth.
According to ConversionXL, there’s only three ways to grow an e-commerce business:
- Add more customers
- Get customers to make more repeat purchases
- Increase the average order value
Increasing your AOV is the one that costs virtually nothing, so focus on that.
Optimizely offers some tried and true strategies for boosting AOV, such as:
- Cross-selling (offer a product that is relevant to the product customers are interested in)
- Upselling (offer an upgraded option, or premium product, for just a little more)
- Volume discounts (offer a discount if a customer buys multiples of the same product)
- Free shipping (offer free shipping when the customer hits a minimum dollar threshold)
- Coupons (offer discounts/offers on the next purchase if they hit a minimum dollar threshold)
Lifetime Value of the Customer
Customer lifetime value (LTV) is arguably one of the most important metrics to track in e-commerce. This is the overall revenue you forecast a customer to bring you during their lifetime, or span of time as your customer.
In an earlier example calculating average order value I said the AOV was $33. If the average customer purchased 14 times at that AOV then the customer’s LTV would be $462.
This can be difficult to track for businesses with more sporadic returning customers because you have to know the lifetime of the customer, at what point they leave, the frequency and other variables.
Depending on your platform you may have built in reports to show you your top customers as well as the lifetime value of those customers (and overall customer LTV).
BigCommerce offers similar reporting tools to help calculate and forecast and better understand LTV.
It’s worth forecasting with the data you have because this can help you better understand your cost per acquisition and how much you can afford to spend on both acquisition campaigns and retention/engagement marketing.
Aside from better calculating what you can spend on acquisition, returning customers just spend more overall.
Businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only 10% repeat customers.
Improving customer LTV has a lot to do with loyalty and retention, so look closely at what you can do to keep your customers coming back.
Check out this great list from Mike Bal of Singlegrain offering several tactics to boost loyalty and increase customer LTV.
Conclusion
Putting this information together on a regular basis (at least monthly) is the secret to running a data-driven e-commerce business. One in which campaigns are launched, managed, and refined with a purpose.
Stay in tune with that data and at any time, at a glance, you’ll be able to pinpoint areas that require immediate attention and a change in strategy in order to see your business grow.
About the Author: Ronald Dod is the Founder and Owner of Visiture, an internet marketing agency that focuses on Search Engine Optimization and Pay Per Click management for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the SEO & Social Media landscape and put together a plan to increase the bottom line through new traffic and conversions.
from WordPress https://reviewandbonuss.wordpress.com/2017/10/10/the-metrics-every-e-commerce-store-should-be-tracking-to-drive-growth/
Promises Cloud Services Should Keep
The old way of thinking about web systems? Nothing can go down, so we must build the ultimate cluster. The new way of thinking about third-party cloud services? Things go down, so we need to know how to deal with that.
“I could say it’s a problem with serverless, but it’s a problem with any service we use. Who’s taken time to get coffee while GitHub is down, or Maven, or NPM?” asked Zender.tv CEO Patrick Debois in his keynote for the Oracle Code San Francisco conference, colocated in San Francisco with JavaOne and Oracle OpenWorld 2017.
The savings that developers gain by not creating critical services themselves comes at a new cost: increased risk around availability. Not surprisingly for the man who coined the term DevOps, Debois has a knack for finding the trickiest behavioral problems in software development. Serverless—and what he called “service-full”—architectures are his latest focus.
Ops Don’t Go Away in Serverless
Serverless computing, such as Oracle’s just-announced open source serverless functions platform, is a form of utility computing. The infrastructure is completely abstracted from the developer, who concentrates only on the execution of application logic. Surveying users of serverless architectures about their pain points, Debois found that “it’s monitoring, debugging, testing, latency, deployment, and so on—which is funny. When you ask people in serverless what’s their problem, it’s all those opps topics that you want to go away—you hit them again,” he said.
Debois described several gotchas his team found working with Amazon Web Services for live events and using its functions-as-a-service offering, Lambda: “The first time we used AWS Lambda, we built a meme generator for one of our customers, and when it got into production, we got errors about disk full. Like, what? Apparently, the disk gets reused and there’s a limit. Which is obviously in the documentation, but…something we hit.”
Other issues that Debois noted were performance lags due to cold starts of underlying idle machines, load balancing that didn’t scale fast enough, container version issues, and difficulty deciphering the APIs.
“Amazon services are API-centric, but not very user-friendly. There’s typically a layer of translation needed to make it easier to work with,” he said. “All this reasoning about these dependencies reminded me of promise theory, championed by my friend Mark Burgess,” Debois explained, referencing Burgess’s book on the topic with Jan Bergstra. “In the ecosystem that we are working in, you are an agent. You make promises to others in the system, but a promise doesn’t guarantee the outcome.”
8 Promises That Cloud Services Should Keep
After outlining the relationships and architectural complexities of promise theory, Debois outlined some principles that service providers should follow, such as:
- Communicate the status of your promise outward: “The number one lesson learned from the outage on Amazon was they didn’t have a status page.”
- Expose your own metrics: A graphics service had the guts to show “severe render errors—that’s very brave.”
- Show that you care about other agents: Expose your logs.
- Provide an API to backup external data: “What if your account is wiped? How do you reproduce your settings?”
- Provide and seek fast feedback on your change status.
- Do post-mortems: “If you had a real failure, man up and describe what happened.”
- Be proactive: Make others keep their promises.
- Share your roadmap: “Show that you listen to those who depend on you.”
The Hardest Problems Are Human
As one of Debois’s many humorous slides put it, “I introduced DevOps and all I got was a remote API.” As a culture of serverless and service-full development processes supplants the face-to-face interactions that DevOps culture celebrates, the difficulties haven’t disappeared—they’ve just migrated elsewhere, Debois argued: “I don’t have any money invested in DevOps companies, so I’m OK.”
Which part is hardest? People. “It’s the human touch that we’re looking for in this,” he said, recommending talking at conferences as one of many ways to bridge the communication gap. “I learn a lot about the internal workings of a company when I listen to its people talk about their projects.”
https://blogs.oracle.com/promises-cloud-services-should-keep
from WordPress https://reviewandbonuss.wordpress.com/2017/10/10/promises-cloud-services-should-keep/
Subscribe to:
Posts (Atom)