ShopLez Review | Huge Bonus Plus ShopLez Demo

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from WordPress https://reviewandbonuss.wordpress.com/2018/03/03/shoplez-review-huge-bonus-plus-shoplez-demo/

Shoplez Review – Bonus

Shoplez – what is it? Shoplez is the first cloud based app that create ecommmerce store inside facebook messenger in minutes without ever building a website and effortlessly sell products to customers 24/7 on autopilot!

Why you need ShopLez? Currently facebook messenger has 1.2 billion monthly active users. Most of the E-commerce companies have started selling their products via facebook messenger. Selling on Facebook has never been easier, faster, or more scalable. Shoplez is the leading ecommerce platform chosen by today’s entrepreneurs.

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from WordPress https://reviewandbonuss.wordpress.com/2018/03/03/shoplez-review-bonus/

Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Think your marketing technology (MarTech) stack is king? Pull yourself out of 2017.

Your customers are dropping out of your funnel. Engagement is down. The CEO is on you to get results… today.

Where can you find more efficient ways to get the job done?

A better MarTech stack.

If you aren’t using a diverse set of tools, you’re likely falling behind.

Marketing departments around the world are scrambling to find the best ways to identify and engage their customers.

Are you wondering why your team can’t find more customers? Or better satisfy your existing profit centers?

It’s because your MarTech stack needs a facelift. An upgrade to help you better serve customer needs and enable easy onboarding.

Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age.

But with over 5,000 MarTech options available, finding the right tools for the job can be daunting.

Luckily, I’ve got your back.

Get your MarTech stack ready for the future with the hottest apps on the block.

1. Salesforce

Managing customer relations is key to growing your business.

It’s 5x less expensive to keep an existing customer than to sell to a new one.

But upselling and reselling to existing customers presents a big challenge.

Just because someone bought from you once doesn’t mean they’ll do it again or stick around forever.

You need to manage and nurture the customer relationship.

When it comes to that, Salesforce continues to steal the CRM “best in show” — and with good reason.

It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership.

What’s their secret to being the biggest SaaS shark in the ocean?

It’s one of the most customizable CRMs out there and has been battle-tested for nearly two decades.

It has integrations for just about every use case with it’s AppExchange being second to none.

With AppExchange, you can find, locate and utilize different applications like you would plugins on WordPress.

Businesses of all sizes use it and love it.

Whether you are a mom-and-pop shop getting started or a large enterprise org, Salesforce has seen your use case before and has a solution.

Dashboards are full of comprehensive data that you can use to build customers from small lifetime values to high lifetime values.

Salesforce is king when it comes to customer relationship management.

2. Hootsuite

When it comes to social media, today’s consumer is everywhere.

In fact, the average consumer has seven different social media accounts spread across multiple platforms.

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it.

Posting, liking, commenting and engaging on seven platforms? That’s a full-time job.

But not when you take advantage of platforms like Hootsuite.

Hootsuite is a necessity for managing your social media presence.

While Facebook Advertising is primarily about “speaking” to your customers, Hootsuite should be used to “listen” and engage.

Of course, finding a way to listen to multiple channels at the same time is difficult. Hootsuite solves the problem by managing all your social channels in one place.

By using a unique dashboard to monitor unlimited streams from all the social media channels your team uses, you can schedule, optimize and interact with consumers in just minutes on any platform.

With integrated analytics dashboards, pulling up reports for your marketing and sales teams is easy.

Connecting to diverse content systems beyond social, you can pull up free stock images to aid your social campaigns:

The platform is decked to the fullest, helping you manage social media with one tool in a sector that normally requires multiple.

3. Google AdWords

Reaching new customers is key to scaling your business.

And there’s possibly no better place to do that than advertising with AdWords.

Despite Facebook’s massive growth, Google AdWords is still the most widely used advertising platform in the world.

In fact, getting certified in AdWords is seen as a necessity for most entry-level digital marketing professionals.

While most people are interested in Facebook, here’s why you should keep AdWords in your toolbox:

AdWords packs a punch in the form of intent.

If cleanliness is next to godliness, then intent is next to customer acquisition.

On platforms like Facebook, people aren’t there to see ads or find products. They are engaging with friends, family, and funny videos.

But on AdWords, people are actively searching via keywords to find solutions to their problems:

They want help ASAP. So you can virtually skip the typical funnel process and get down to selling.

On top of intent, AdWords packs reach. Google handles over 40,000 searches every second.

Not to mention over 3.5 billion each day and 1.2 trillion each year.

With AdWords, you can also advertise on YouTube, a platform with 1.5 billion monthly active users who watch more than an hour of content daily.

In terms of support, you have access to dedicated account managers that will help run and optimize your campaigns.

The dashboard is extremely easy to use, too.

With diverse demographic targeting and custom audiences, you can reach users with Facebook-like specificity.

AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base.

Add it to your stack and get your piece of the pie today.

4. Optimizely

Running tests is critical to finding success. Whether in product creation, marketing development or sales.

Test and test again.

But when most A/B tests fail, you often can’t rely on your own, basic marketing tests to provide statistically significant data.

Let Optimizely take your experiments by the horns to stay ahead of the competition.

Test against your assumptions to build better campaigns that capture more users and increase retention.

People will think you became a guru overnight.

There are a number of ways you can impress your team with Optimizely.

Use Optimizely X, and you can experiment across “every device, every channel, and every customer touchpoint.”

With unlimited users, you can easily collaborate with anyone to build dashboards that will make your executive team happy.

Show the world your technical prowess by empowering developers to support your optimization marketing tech.

Optimizely powers optimization and testing for some of the largest companies on the planet for a reason:

It simplifies testing and provides accurate, effective results.

5. Crazy Egg

Every marketer thinks they understand their customers. Their pain points, wants and needs.

But when it comes to driving sales, do you know how the user experienced your site? What they loved or hated?

Unless you are using a heat mapping tool like Crazy Egg, you likely don’t.

Crazy Egg is known as a heatmapping tool that provides an X-ray of how visitors are interacting with your site.

They were one of the first in the space, and remain the top player for a few main reasons.

With Crazy Egg, you can see which part of your pages users click on the most, where they are spending the most time (on a per-page basis), and what areas are being completely ignored.

They offer four different views, but Heatmap and Scrollmap are where it’s at.

Heatmap allows you to see where users are clicking and Scrollmap allows you to see where users are spending the most time (especially helpful for those of you producing long-form content).

Crazy Egg allows you to A/B test different variations of pages so you can continue to make iterations.

Getting insights on how your users interact with you is invaluable for optimization. Quit your slacking and start using heatmaps.

Speaking of slacking…

6. Slack

Collaborating and communicating across teams and departments shouldn’t be a boring, tedious or annoying process.

And, it shouldn’t be an afterthought, either.

According to HubSpot, the more aligned your sales and marketing team is, the better overall growth you’ll achieve.

And that’s where Slack comes into play.

With Slack, all of your team communication exists in one place. You can message individuals directly, create a group, and create Slack channels to keep conversations topical and organized.

Plus, they have integrations with EVERYTHING. GitHub, Trello, Dropbox, Google Drive, Heroku and countless other MarTech tools. The list doesn’t end.

Slack is where work gets done, and team communication stays fluid.

7. Marketo

Latest data shows that 91% of companies using marketing automation find it to be an integral piece of their marketing strategy.

The fact of the matter is, with so many channels and platforms available to marketers today, automation is necessary to thrive.

And Marketo is a powerhouse of automation designed for marketers by marketers.

If you’re in B2B and want to get an idea of how your prospects are interacting with all your marketing channels, Marketo is the wingman you’ve always wanted.

Built on the same core platform as Salesforce, Marketo is a necessity for any team running multiple channels for customer acquisition.

With an easy-to-use modular system featuring marketing automation, consumer engagement marketing, real-time personalization, and marketing management, you can customize everything for your specific business needs.

Marketo is designed for scaling businesses.

The platform allows you to clone entire programs such as landing pages and email marketing, so you don’t have to create new ones as your grow.

Using advanced reporting to pull detailed customer analytics and then compare across channels, Marketo can integrate with just about any other MarTech tool you use.

Marketo is built for the power-user. For the marketing team that attacks multiple channels and needs heavy equipment to get the job done.

8. AdRoll

AdRoll arrived on the MarTech scene as a retargeting platform but has since transitioned into a full-funnel DSP (demand-side platform).

What does this mean? AdRoll allows you to attract new customers to your site, convert site visitors at scale, and continue to maintain a relationship with your existing customers.

Programmatic marketing has gotten some flack recently, but the numbers don’t lie:

There is a reason AdRoll has over 30,000 customers (well, there’s at least 30,000 reasons).

And what AdRoll is working on in the future is even more interesting.

AdRoll plans to focus more on incrementality utilizing big data and machine learning to get a complete sense of which ads are actually causing customers to make a purchase.

They are building out an account-based marketing solution and are poised to become a market leader in the space.

Take their access to over 300 ad networks and exchanges, add an advanced bidding tool, and layer in very specific customer data from Bombora.

That’s a recipe for potential success and more money in your company war chest.

Their account management is second to none. For mid-market companies, you will not get the same level of customer service from Google or Facebook.

Want a platform to help grow and nurture customers? Look no further.

9. Sprinklr

CXM, or customer experience management, is the audience engagement need for your MarTech stack in 2018.

Have you heard the maxim, “People don’t care what you know until they know that you care”?

With CXM, that core idea rings true. Engaging with your audience is an absolute must-have for creating a dialogue about your brand.

Sprinklr makes this easier than ever to put into practice.

Their CXM platform gives you complete control over the customer experience.

Pull over 25 social channels into a unified platform. Reach and listen to all your customers in one place.

Add context to data pulled from other platforms, like your Salesforce CRM.

Schedule your campaigns and monitor results with ease.

Leverage Sprinklr’s app marketplace to make the most of your CXM data.

With diverse integrations, you’ll be able to connect Sprinklr to any other tool in your stack.

10. MailChimp

When it comes to email marketing, there are countless platforms available.

But starting out with your first platform can make or break your success.

Some cost a fortune, and others are meant for top-level companies.

Thankfully, MailChimp exists, allowing any company of any size to start an email marketing campaign in just minutes.

With powerful analytics dashboards, you get clear data on your campaigns without vanity metrics:

Using a drag-and-drop email building system, you can get campaigns established fast with the look and appeal of a high-tech, high-cost platform:

The fact is, email still reigns supreme in 2018.

Email is still one of the most influential information sources for B2B audiences.

On the B2C side of things, welcome emails generate 320% more revenue than general promotional messages.

If you aren’t capitalizing on the opportunities to maximize revenue from your email marketing… well, then what are you doing?

MailChimp makes it easier than ever to build automated campaigns for drip funnels and promotional marketing, with templates that make the process a breeze for you and your team.

You can quickly split your audiences into lists for optimal campaign performance.

As with most MarTech tools, it integrates with just about every app on the planet.

My personal favorite tactic is using Gleam to build a competition, then leveraging automation in MailChimp to convert those participants into customers.

All that’s left to do is sit back and watch yourself win.

11. Wrike

Keeping everyone on the same page is just as vital as getting your MarTech stack working overtime.

Ensuring that every team is interconnected, working together and sharing information isn’t easy.

Especially when teams are hard at work.

And that’s where Wrike comes into play.

Wrike has an advantage as one of the leading productivity management platforms in the world.

When your MarTech needs to stay on track, count on Wrike to keep all your campaign tasks organized.

Wrike helps you to test workflows before launching them into campaigns and manage communications across members of your team.

In addition to a robust free trial and extensive documentation to get you started, Wrike boasts a library of integrations — including some of the market-leading MarTech tools.

Wrike is perfect for businesses that get work done and need to share that work across various departments and teams.

Integrate it into your marketing stack for streamlined communications and efficiency.

12. Zapier

Say you need to connect your Kissmetrics campaigns to reports to Crazy Egg, and then email those reports to your supervisor at 4:00 PM on the dot?

Diverse, detailed and seriously precise marketing automation like that is hard to come by.

And that’s why Zapier is dominating the competition.

Connecting anything to well, anything, is as easy as selecting a few dropdowns. Choose the apps you want to connect, create a hook, and voila — instant MarTech magic.

Zapier is the Muhammad Ali of automation. Using easy, customizable triggers and actions, you can connect any app in your stack to run highly specific tasks.

Once you’ve set it up, you simply let it run in the background, automating most of your daily tasks that kill your time.

13. SERPs

SEO has changed dramatically in the past ten years. In fact, Google makes updates to their algorithm nearly 600 times each year.

That’s more than once a day.

Staying up-to-date with SEO is crucial, and there is perhaps no better way to know who is outranking you on specific keywords than SERPs.

SERPs is the one-stop shop for competitive SEO insights. Your SEO is never good enough in today’s algorithm-shifting world.

Until you hit #1 ranking for every targeted keyword, there is always opportunity to improve.

SERPs helps you go above and beyond plain old research to deliver actionable insights about your competition.

When researching their Google ranking index or keyword research database, you can gather insights on which keywords competitors are targeting, campaign costs against those keywords, and SEO rankings for specific landing pages or blog content.

Stop doing keyword research with sub-par platforms or directly on Google.

Integrate SERPs to get the benefit of keyword research and competitor research in one.

Bringing it all together

Building a MarTech stack is a complex problem.

You have over 5,000 options to choose from with a very specific budget and a list of requirements.

Want to hear some good news? You’ve already done the hard work. Finding the right resources is half the battle.

The other half of the battle is getting your knowledge to align with actions.

You are the glue holding your MarTech stack together. Without your decisions, there is no marketing ROI for you and your team.

You still need to bring everything together to ensure your team can make the most of this powerful MarTech tool stack.

First, ask yourself these two key questions.

What are my immediate goals?

Your initial answers to this question led you here, so it may be time to really look into what you’re doing and why you’re doing it.

In my first marketing role at a SaaS company, we spent about $10,000 on LinkedIn Ads that only converted 0.1% of users who clicked through.

In some companies, this is a campaign that can put you out on the street.

You know what our team did instead of stressing about the results? We doubled down with a clearer objective.

Our initial goal was too broad. “Convert 1% of user click-throughs” only works if you’re offering real value and understand why your content is valuable.

We were trying to sell ourselves without telling a story, and our prospective customers could see right through it. So what did our new goal become?

“Convert 1% of user click-throughs and increase total ad clicks by 5,000.” Then we were prioritizing context as well as optimization.

Bringing this back around to the finish line, your goals are the hidden driver for your MarTech stack.

Understand your why and be clear about how each MarTech tool guides you toward success.

Where are you going to achieve a greater ROI?

The trick is actually more simple than it may seem.

You’ll generate ROI when you test assumptions and land in the right place at the right time.

With measurable and actionable results, you tell a more informed story about your customers.

A better story leads to better experiments. Before you know it, your marketing machine does all the heavy lifting for you.

For example, your life is easier when you put the majority of the load on your MarTech stack.

With Kissmetrics, for instance, it’s easy to analyze, segment, and connect your marketing automation in a single platform.

Your MarTech tool stack is the key to achieving successful ROI in your marketing efforts. Without it, you’re Captain Ahab in the ocean minus a paddle and spear.

Conclusion

Marketing stacks are key to streamlining your marketing campaigns in the modern world.

With so many options to choose from, it can often be overwhelming.

For your average mid-market company, a combination of Kissmetrics (below) + Crazy Egg + HubSpot + Google + Facebook may be all you need.

Even startups can benefit from this stack.

Enterprises can combine these tools and more to achieve even more growth.

With the addition of Sprinklr and other CXM tools, every channel becomes a potential revenue stream.

You’ve shown an appetite for winning in the marketing game by getting this far.

Go forth, build your MarTech tool stack, and show the world what you can do.

What completes your MarTech tool stack?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.

from WordPress https://reviewandbonuss.wordpress.com/2018/03/02/your-martech-tool-stack-isnt-complete-in-2018-without-these-13-apps/

DealCount Review by Mario Brown | DealCount Bonus Plus Demo

You can watch the video on Youtube here : https://youtu.be/OZIU1usAKvs

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from WordPress https://reviewandbonuss.wordpress.com/2018/03/02/dealcount-review-by-mario-brown-dealcount-bonus-plus-demo/

DealCount Review : Bonus

DealCount – what is it? DealCount is a brand new real-time scarcity app with live audio updates, countdowns, notifications and more! With DealCount, it is easier for you to increase your conversion, leads, and sales.

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Inboxing Pro Plus Review | Demo + InboxingPro Plus Bonus

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from WordPress https://reviewandbonuss.wordpress.com/2018/03/02/inboxing-pro-plus-review-demo-inboxingpro-plus-bonus/

Inboxing Pro Plus Review : Bonus

Inboxing Pro Plus – what is it? Inboxing Pro Plus is the world’s most intuitive cloud-based autoresponder with no monthly fees​. Anyone can now achieve outstanding results using marketing automation and built in funnels for maximum conversions.

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• 100% Mobile Responsive : Emails are delivered faster and with more success when they are smaller to suit the device, InboxingPro automatically optimises all campaigns and delivers a perfectly formatted campaign to any device which is essential with over 40% of your target audience opening your emails on mobile devices

The following blog post was first seen on Inboxing Pro Plus Review : Bonus

from WordPress https://reviewandbonuss.wordpress.com/2018/03/02/inboxing-pro-plus-review-bonus/

How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Managing your ad campaigns can be incredibly tedious.

You probably don’t need me to tell you that though, because you’re looking at them every day.

You’re also making the same changes on a monthly, weekly, and even a daily basis.

And it’s not like you can just quit AdWords either.

Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.

That makes it a vital part of your digital toolkit, and an even bigger part of your ROI.

The problem is that the work is never done. And it never will be either.

Luckily, you have options just below the surface of default settings in AdWords that can help lessen the amount of time you spend tinkering with your campaigns.

Adwords gives you the option to automate some of the more tedious elements of your campaign.

Because your only option shouldn’t be to hire the work out.

Many small businesses simply can’t afford to do that.

They also can’t afford to go take a marketing class to learn “secrets” they’ll never use.

The good news is that you can save time in the future by automating the processes you’re already doing manually.

I’m going to show you how to optimize your automated AdWords campaigns.

Automation is critical

Let’s start with the basics.

I already mentioned that the average AdWords spend doubles your revenue, but what else should you be looking for?

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results.

And the repetitive process of adjusting, activating, or deactivating ads can take up too much of your time.

That’s why automation is so important.

It kicks in when the time is right, which means you don’t have to constantly monitor the ad to get the result you want.

So your biggest objective, quantitatively, is to create an ad with an amazing landing page that maximizes your click-through rate, or CTR.

Depending on your niche, a “good” CTR can be anywhere from 2 percent – 25 percent, or even higher.

More to the point, failing to optimize your ads means your competitors are edging you out.

In fact, Smart Insights found that being at the top of SERPs increases your CTR by 31.52%.

Which means if you can get a search results page that looks like this:

You’re not only cashing in on SEO; you’re doubling down with your ad campaign.

You stand a better chance of getting a higher CTR, which means more leads and more sales.

And this is where automated rules can save the day.

Automated rules are actions you can have AdWords perform automatically across your campaigns.

Running these rules requires you to set which conditions have to be met for the rule to trigger.

Keep in mind that automation is just a process that allows you to take the campaigns you’re already running and spend less time on them.

If you don’t have the right practices already in place, you’ll just be automating bad habits.

Lack of routine, not knowing what to look for, when to look for it, and why to look for it means you’re unable to fix problems when they arise.

You’re throwing your (or your client’s) money away.

And since you’re reading a blog article about PPC, it’s pretty obvious you want different results.

With these automations, you’ll have the ability to skip the routine tasks to focus on strategy and growth instead.

So let’s get started with the backend and move down to individual ads.

1. Optimize your campaign first

One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

Missing the mark on a technical detail can sink your campaign before it even starts, leaving you with the assumption that tasks are automated when nothing is happening.

For example, the effectiveness of segmentation and targeting of your ad are directly tied to basic elements like copy and coloring.

That doesn’t even touch on the landing page you use.

All this means your automation starts well before you ever log into your AdWords accounts.

You have to begin by knowing your targets and the results you want, and then constructing compelling copy, images, and link your ad to a useful landing page.

So let’s walk through what this looks.

Let’s say we want to run a display campaign via AdWords.

You’ll fire up your dashboard, go to your campaign, and be met with a page that looks like this:

As you can see, I’ve highlighted the options to select.

This will run a display campaign with the goal of acquiring leads.

You also want to make sure you select a standard display campaign so that you can choose your settings and targeting.

You’ll also need to input your website URL.

Then input your campaign name and targeting information.

For this example, I’ll call it Business Owners and target Seattle, WA.

Next, you’ll need to decide on bidding.

What you choose for this depends on your objective, but since we’re talking about automation, I’m going to opt for the “Automatically maximize clicks” option.

This will automatically set your ad to bid for the lowest possible cost-per-click (CPC).

If you choose to select a different bid strategy, here are your options:

As you can see, there are four automated options or a manual bid setting. Leave that be for now.

You’ve successfully set up automation for your campaign now. Next on the list is your ad groups.

2. Now get the ad groups right

At this point, you’re ready to set the targeting parameters for your ad.

Koozai recommends breaking down and targeting your ads to these general categories before you start to make changes in AdWords:

• Location
• Device
• Income
• Interest Categories
• Gender
• Age

Once you’ve determined where to target your ads, it’s time to set them up.

Start with audiences, which provides a breakdown of online actions and interests. You can see here I’m keeping with the business owner theme.

Next, move on to demographics.

For this particular ad group, let’s say I want to target male and female business owners who are between the ages of 20 and 35.

They’ll be in the top 30% of household income with no children.

Now select your keywords, topical targeting, and the last big piece: automated targeting.

Automated targeting a great tool for letting Google AdWords display your ad to customers similar to the ones you’ve targeted.

You can either opt out of automated targeting, which limits your audience to only the parameters you’ve selected.

Or, you can choose between conservative and aggressive automation strategies.

Conservative automation will keep your audience very narrow, but will still put your add in front of similar demographics.

This a great option for businesses that want more conversions and are okay with getting clicks that are a bit outside their optimal audience.

Aggressive automation widens your audience even more and places your ad in front of a wider but still similar group of people.

Use this setting when you want way more conversions and are okay picking through some potentially low-quality leads.

But if you’d rather keep the ad group tight, then select no automated targeting.

Whichever one you pick is determined by your goals and how prepared your sales team is to handle less-than-ideal leads.

3. Set individual ad performance parameters

Now that you’ve set up your campaign and ad group, it’s time to dive into some individual automation elements.

Keep exposure equal

Google’s default setting is to prefer your best performing ads.

While this might sound like a good thing, it can skew your A/B testing results and will favor one ad over others.

To combat this, you want to ensure that your ads are set to “rotate indefinitely” so that each has an equal chance to perform.

This makes sure that one ad doesn’t get shown more often than others, which could skew your conversion rates.

Normally, you’d be forced to go into your AdWords dashboard and manually stop an over-shown ad, and that will affect the results of your A/B testing.

You’ll find this option under your settings tab in the individual ad group. It will look like this:

Once you’ve selected and saved the settings to rotate indefinitely, you won’t be saddled with the repetitive task of deactivating overperformers to get the results you want.

Pick the right device

There are so many devices to choose from these days it can make your head spin. Contrary to what you might think, advertising universally across all devices isn’t always a good idea.

I worked with a client once who was advertising on mobile, desktop, and tablets at first.

After a month, we sat down and parsed through the data. Tablets only had three clicks.

Compared to the 244 clicks from desktop, it was clear that tablets were a waste of time.

But don’t just take that advice and run with it.

It’s also worth considering that 33% of all Google search clicks are generated through mobile.

So just because one company isn’t met with success on a mobile platform doesn’t mean you’ll have the same results.

The same is true for the opposite sentiment as well.

Which means if you’re opting out of advertising on mobile, you should probably reconsider.

One former Google employee who’s now working as an SEO specialist recommends deciding whether you want to be viewed in apps or not.

You may be spending money advertising to kids who use mobile apps but wouldn’t ever touch your product.

The only way you’ll know for certain is if you try, but if your age demographic isn’t on the lower end of the spectrum, then an in-app ad might not suit you.

Pause or play?

Another automation miracle at the ad group level revolves around timing.

Wordstream recommends doing some hardcore data analysis before you get to the business of setting up times though.

For example, they found that they weren’t getting many clicks on the weekend, but the CTR was higher, and the cost per click was lower:

They used this information to take action accordingly.

Namely, optimizing ad budget and the timing allotment so that these ads could perform even better.

Don’t just rely on the default settings.

They’ll have your ads running 24/7, and you’ll burn through your budget.

The more specific you are, the better your results will be.

You can see here that I’ve set an example ad for certain times on Monday and Tuesday only:

And consider the types of ads you’re running.

You don’t need a Thanksgiving-themed advertisement to be running in the middle of summer.

Or a late-night all-nighter themed ad in the middle of the afternoon.

That’s just a waste of money and will spread confusion around your brand.

Time your ads appropriately.

Make sure you’re set to track

Analytics is everything in PPC.

Every action you take is based on data. Whether it’s increasing a bid or narrowing your audience, you want to know the analytics that back up your decision making.

Which means you need to make sure you’re actually connected to your tracking system before you miss out on valuable insight.

Make sure AdWords is connected to your Analytics.

Failing to do so would result in being unable to gather any reliable and usable feedback on your ads.

Make sure all of your ads are approved

Finally, you want to make sure your ads are approved.

To keep front page content appropriate for everyone, Google reviews every ad to ensure it complies with the AdWords advertising policies.

It usually takes less than a business day.

The review starts automatically when you create your ad.

Once it passes, you’ll be able to see the status change from “Under Review” to “Eligible.”

Sometimes an ad will come back “Disapproved” which means it won’t be shown to anyone.

Google will typically flag these and notify you.

Usually, this isn’t too much of a problem, but you may run across the status “With Issues.”

That typically means you’ve put content in the ad that can run, but only under certain instances.

You’ll probably find that ad performing less effectively if you’re not catering to an adult-only audience.

4. Fine-tune all the time

Even though you’ve automated your ads, that doesn’t mean your work is done.

So let’s focus on optimizing all these moving parts you’ve automated.

Refinement is an ongoing process that usually falls into two key categories: Keywords and A/B testing.

I want to start with keywords.

While keywords are usually the first step that most people think of, having this as a final check will help you make sure you’ve truly found the right keywords.

Then you can further optimize AdWords.

Your goal here is to find and remove (or replace) your low-quality keywords and even dial in your negative keywords (words you don’t want your ad to appear under).

This ensures that only people who will truly benefit from your ad see it and click on it.

As you can see here, I’ve decided that I don’t want any search terms related to retail service, food service, or multi-level marketing to display my ad.

This is just an example, but you can see the implications for not having your ad display for something you wouldn’t want to be associated with.

You’ll also want to take time to prune keywords by quality score.

Quality score is, as it implies, more of a qualitative analysis than the typical quantitative analytics you see in PPC.

It attempts to analyze the behavior of your ads and the people who click on them.

You can find your keyword quality score under the Keywords section of your Google AdWords dashboard.

You’ll have to select the Modify Columns tab that looks like this:

Scroll down until you see the Quality Score tab.

Click on it, and then select for your Quality Score to appear.

You’ll now be able to go back to your Keywords dashboard and scroll over until you see your Quality Score for each ad.

A low-quality score could mean that your ad isn’t effective. And that means Google will show it less and you’ll get fewer conversions.

High scores get better conversions at a lower cost-per-click.

You should always aim to improve this metric, and I recommend finding out what a good quality score for your industry is.

Anything less is likely a waste of time and money.

Once you fine-tune your keywords, you also want to conduct some serious A/B testing to help refine your ad’s performance.

A/B testing helps you narrow down the elements of your ads that perform better than others, which lets you find more ways to optimize your conversions.

You can test the copy, the image, the headline, and even the keywords.

As you can see in the example below, there can be two versions of the same ad that look vastly different:

This video from QuickSprout gives a quick rundown on how you can effectively split test in Google AdWords.

For example, if you want to test a headline, you’ll need to start by creating multiple variations to test their performance.

CrazyEgg shared 11 different ways this was accomplished by different brands.

Here’s one from a company called Logo Design:

They used numbers, ASCII characters, had a great offer and used a powerful CTA all in one little ad.

And their keyword, “logo design,” is strategically inserted to help generate more clicks.

It’s even bolded within the headline.

The possibilities for optimization and testing are endless.

5. Put yourself on a regimented schedule

Klientboost recommends building regular routines to help with checking and optimizing automation.

Your goal here is to make sure that you’re spending your time and your client’s money wisely, which will always require close attention to detail.

Falling behind or mismanaging your automation can still get you into trouble.

So how does it work? Follow this schedule:

1. Daily

Is anything broken? Are your ads running, and are the analytics looking in good health?

How are your budget trends?

Are any of your ads overspending, or only spending at certain times of day? That could point to an error.

Are your bids correct?

Are you paying too much for one ad? This could be removing budget from other areas that need it.

2. Weekly

Check if your overall trends are on-target. Are you getting good click-through rates and ROI for your ads?

Review A/B testing. Make sure you’re not spending money blindly and are A/B testing like I mentioned.

Using a tool like my A/B test significance calculator will help you know if you have statistically-significant data.

3. Monthly

Review the data you’ve collected to see if there are any necessary changes.

Make changes as needed.

In general, are you getting results?

If not, look for ways to improve your ads or get results with other mediums.

Make these checks a part of your routine.

It’s not nearly as time-consuming as manually setting ads is, so this shouldn’t be too difficult a transition for you.

Schedule it in your phone, planner, email, or whatever you use to stay on track.

Conclusion

If you’re spending all of your time setting budgets and fiddling with bidding in your AdWords campaigns, you’re doing it wrong.

You have the power to automate the most tedious parts of your tasks and focus on the elements that yield results instead.

And it doesn’t have to be difficult. You already have all the tools you need.

Optimize your ads methodically.

Start with the campaign itself by setting the right approach from the start. Maximize for clicks, conversions, or whatever suits your goals.

Then work through your ad groups.

Set the target audience with laser accuracy by choosing the proper demographics, optimizing for specific devices, and pinpointing the right location.

Round out your approach by setting the right rules for individual ads. Make sure each is getting the right amount of exposure for accurate A/B testing.

Set appropriate time limits and ensure your ads haven’t been disqualified.

Then take time at the end of setting up your automation to fine-tune your keywords and conduct A/B tests to optimize ad performance.

Neglecting this step is like buying a supercar and putting standard fuel in it.

Finally, implement good habits to help you check your results.

You may not succeed on the first attempt, but with patience and diligence you’ll start to see your PPC campaigns begin to flourish.

And at the very least, you’ll have more time on your hands.

What strategies do you use to optimize your automated AdWord campaigns?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.

from WordPress https://reviewandbonuss.wordpress.com/2018/03/01/how-to-set-and-forget-adwords-campaigns-with-these-5-ad-optimization-rules/