One of the biggest updates for content publishers and Facebook page owners happened earlier this year… it’s called ‘Instant Articles’ and it’s likely that you’ve never heard of it. It’s a BIG update that enabled companies like New York Post, Mashable and HootSuite to publish content to Facebook.
This content is ‘INSTANT’ to load and Facebook favours it in their algorithm because it helps to keep more traffic on Facebook. Here are the results Hootsuite experienced after testing out this platform :
- 37 percent increase in reach
- 22 percent increase in shares
- 83 percent increase in Likes
- 57 percent increase in link clicks
>> Read More About Bolt Publisher In Our Review
Now MOST big companies are using Instant Articles to publish content on Facebook … here’s the problem though : it’s only BIG companies that CAN use Instant Articles. Facebook made it so difficult to use their new feature that only a developer or companies that have a development team can use it.
The good news – last week Bolt Publisher was approved by Facebook making it the first easy solution for creating Instant Articles. Bolt Publisher allows you to quickly and easily customize your Bolt Publisher articles with your very own images, videos, links and even Opt-in forms.
You can publish these articles to Facebook and your visitors can access the content instantly. This is going to help you to generate more traffic, link clicks and reach.
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